{"id":18516,"date":"2021-07-15T10:05:24","date_gmt":"2021-07-15T05:35:24","guid":{"rendered":"https:\/\/zehn.ir\/blog\/?p=18516"},"modified":"2021-10-02T13:31:31","modified_gmt":"2021-10-02T10:01:31","slug":"%d8%a7%d8%b9%d9%85%d8%a7%d9%84-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%81%d8%b1%d9%87%d9%86%da%af-%d8%b3%d8%a7%d8%b2%d9%85%d8%a7%d9%86%db%8c","status":"publish","type":"post","link":"https:\/\/zehn.ir\/blog\/%d8%a7%d8%b9%d9%85%d8%a7%d9%84-%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%81%d8%b1%d9%87%d9%86%da%af-%d8%b3%d8%a7%d8%b2%d9%85%d8%a7%d9%86%db%8c\/","title":{"rendered":"\u200f\u06f3\u200f\u200e \u200e\u062f\u0631\u0633\u06cc \u06a9\u0647 \u0627\u0632 \u0627\u0639\u0645\u0627\u0644 \u0628\u0647\u0628\u0648\u062f \u0641\u0631\u0647\u0646\u06af\u200c\u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0622\u0645\u0648\u062e\u062a\u06cc\u0645\u200f"},"content":{"rendered":"<p>\u062f\u0631 \u0622\u063a\u0627\u0632 \u0633\u0627\u0644 \u062c\u0627\u0631\u06cc\u060c \u0628\u0647 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\u0645\u062a\u0634\u06a9\u0644 \u0627\u0632 \u062e\u0648\u062f \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0631\u0627 \u0645\u0639\u0631\u0641\u06cc \u06a9\u0631\u062f\u06cc\u0645 \u062a\u0627 \u0631\u0648\u0646\u062f \u0628\u0647\u0628\u0648\u062f \u0641\u0631\u0647\u0646\u06af\u200c\u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0631\u0627 \u062f\u0631 \u062d\u0627\u0644 \u0627\u0646\u062c\u0627\u0645 \u0622\u0646 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u0646\u062f \u0648 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0628\u062f\u0647\u0646\u062f.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18522 size-full\" src=\"https:\/\/zehn.ir\/blog\/wp-content\/uploads\/2021\/07\/org-culture-1.jpg\" alt=\"\u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u062f\u0631 \u0628\u0647\u0628\u0648\u062f \u0641\u0631\u0647\u0646\u06af \u0633\u0627\u0632\u0645\u0627\u0646\u06cc\" width=\"662\" height=\"400\" srcset=\"https:\/\/zehn.ir\/blog\/wp-content\/uploads\/2021\/07\/org-culture-1.jpg 662w, https:\/\/zehn.ir\/blog\/wp-content\/uploads\/2021\/07\/org-culture-1-300x181.jpg 300w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u06f2.<\/strong><strong> \u0628\u0627 \u0627\u06cc\u0646\u00ad\u06a9\u0647 \u062f\u0633\u062a\u0627\u0648\u0631\u062f\u0647\u0627\u06cc \u06a9\u0648\u0686\u06a9 \u0646\u06cc\u0632 \u0642\u0627\u0628\u0644 \u00ad\u062a\u0648\u062c\u0647 \u0647\u0633\u062a\u0646\u062f\u060c \u0627\u0645\u0627 \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u062f\u0633\u062a\u0627\u0648\u0631\u062f\u0647\u0627 \u0645\u06cc\u200c\u00ad\u0631\u0633\u0646\u062f \u0627\u062d\u0633\u0627\u0633 \u06a9\u0645 \u00ad\u0627\u0647\u0645\u06cc\u062a\u06cc \u0645\u06cc\u200c\u00ad\u06a9\u0646\u0646\u062f<\/strong><\/h2>\n<p>\u0627\u0635\u0644\u0627\u062d\u0627\u062a \u0632\u06cc\u0627\u062f\u06cc\u060c \u0628\u0647\u200c\u062e\u0635\u0648\u0635 \u062f\u0631 \u0627\u0628\u062a\u062f\u0627\u06cc \u0631\u0627\u0647 \u0648\u062c\u0648\u062f \u062f\u0627\u0634\u062a \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u00ad\u0634\u062f \u0648 \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0627\u0639\u062b \u0634\u062f\u0647 \u0628\u0648\u062f \u0627\u0639\u0636\u0627\u06cc \u06af\u0631\u0648\u0647 \u0639\u0645\u0644\u06cc\u0627\u062a \u0631\u0636\u0627\u06cc\u062a \u06a9\u0627\u0641\u06cc\u00ad\u00ad \u0627\u0632 \u0631\u0648\u0646\u062f \u06a9\u0627\u0631 \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f.<\/p>\n<p>\u0645\u0648\u0627\u0642\u0639\u06cc \u067e\u06cc\u0634 \u0645\u06cc\u200c\u00ad\u0622\u0645\u062f \u06a9\u0647 \u062d\u0633 \u0645\u06cc\u200c\u00ad\u06a9\u0631\u062f\u06cc\u0645 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u00ad\u200c\u062f\u0647\u06cc\u0645 \u062f\u0631 \u062d\u062f\u06cc 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class=\"pillar-cta_title\">\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0648\u062b\u0631<\/h4>\n<p class=\"pillar-cta_desc\">\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0648\u062b\u0631 \u0686\u0647 \u062a\u0627\u062b\u06cc\u0631\u06cc \u062f\u0631 \u06a9\u0627\u0631 \u0648 \u0632\u0646\u062f\u06af\u06cc \u062e\u0635\u0648\u0635\u06cc \u0645\u0627 \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a\u061f<\/p>\n<p><a href=\"zehn.ir\/blog\/\u0627\u0631\u062a\u0628\u0627\u0637-\u0645\u0648\u062b\u0631\" target=\"blank\" rel=\"noopener noreferrer\">\u0627\u06a9\u0646\u0648\u0646 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f<\/a><\/div>\n<p>&nbsp;<\/p>\n<h3><strong>\u0628\u0631\u0627\u06cc \u062d\u0644 \u0627\u06cc\u0646 \u0645\u0633\u0626\u0644\u0647 \u0686\u0647 \u06a9\u0631\u062f\u06cc\u0645\u061f<\/strong><\/h3>\n<p>\u0645\u062a\u0648\u062c\u0647 \u0634\u062f\u06cc\u0645 \u06a9\u0647 \u0627\u06af\u0631 \u062a\u0639\u0631\u06cc\u0641 \u0648\u0627\u0636\u062d\u06cc 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\u06af\u0630\u0627\u0634\u062a\u0646 \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647 \u0648 \u062c\u062f\u0648\u0644 \u0632\u0645\u0627\u0646\u06cc \u0645\u0634\u062e\u0635 \u0628\u0627 \u06a9\u0644 \u0645\u062c\u0645\u0648\u0639\u0647 \u0628\u0647\u200c\u0645\u0646\u0638\u0648\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0648 \u0634\u0646\u0627\u0633\u0627\u0646\u062f\u0646 \u0648\u0638\u0627\u06cc\u0641 \u0622\u0646\u200c\u0647\u0627\u060c \u0636\u0631\u0648\u0631\u06cc \u0628\u0648\u062f.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18523 size-full\" src=\"https:\/\/zehn.ir\/blog\/wp-content\/uploads\/2021\/07\/organizational-culture-.jpg\" alt=\"\u0627\u0647\u0645\u06cc\u062a \u0627\u0641\u0631\u0627\u062f \u062f\u0631 \u0628\u0647\u0628\u0648\u062f \u0641\u0631\u0647\u0646\u06af \u0633\u0627\u0632\u0645\u0627\u0646\u06cc\" width=\"662\" height=\"400\" srcset=\"https:\/\/zehn.ir\/blog\/wp-content\/uploads\/2021\/07\/organizational-culture-.jpg 662w, https:\/\/zehn.ir\/blog\/wp-content\/uploads\/2021\/07\/organizational-culture--300x181.jpg 300w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>\u06f3<\/strong><strong>. \u0648\u0627\u0628\u0633\u062a\u06af\u06cc\u00ad\u200c\u0647\u0627\u06cc\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0646\u0645\u06cc\u00ad\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u06a9\u0646\u0627\u0631 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f<\/strong><\/h2>\n<p>\u062f\u0631 \u0641\u0631\u0647\u0646\u06af\u200c\u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0648\u0627\u0628\u0633\u062a\u06af\u06cc\u00ad\u200c\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f\u061b \u0628\u0647\u200c\u00ad\u0648\u06cc\u0698\u0647 \u0648\u0627\u0628\u0633\u062a\u06af\u06cc \u0628\u0647 \u0635\u0627\u062d\u0628\u0627\u0646 \u0645\u0646\u0627\u0641\u0639 \u0647\u0631 \u0645\u062c\u0645\u0648\u0639\u0647\u061b \u0627\u0645\u0627 \u0627\u06cc\u0646 \u0635\u0627\u062d\u0628\u0627\u0646 \u0645\u0646\u0627\u0641\u0639 \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f\u061f \u062a\u06a9\u00ad \u062a\u06a9\u0650 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646. \u0645\u062b\u0644\u0627\u064b \u0627\u0639\u0636\u0627\u06cc \u062a\u06cc\u0645 \u0631\u0647\u0628\u0631\u06cc \u0628\u0627\u06cc\u062f \u0628\u0627 \u0647\u0645\u062f\u06cc\u06af\u0631 \u0647\u0645\u0627\u0647\u0646\u06af \u0628\u0627\u0634\u0646\u062f.<\/p>\n<p>\u0645\u0648\u0636\u0648\u0639\u06cc \u06a9\u0647 \u0645\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u06af\u0631\u0648\u0647 \u06a9\u0648\u0686\u06a9 \u062e\u0648\u062f\u0645\u0627\u0646 \u0648 \u0647\u0646\u06af\u0627\u0645\u06cc\u200c\u06a9\u0647 \u0639\u0645\u0644\u06cc\u0627\u062a \u0628\u0647\u0628\u0648\u062f \u0641\u0631\u0647\u0646\u06af\u200c\u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0631\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0631\u062f\u06cc\u0645\u060c \u0628\u0647 \u0622\u0646 \u062f\u0642\u062a \u0646\u06a9\u0631\u062f\u0647 \u0628\u0648\u062f\u06cc\u0645\u061b \u0627\u0645\u0627 \u0628\u0647\u00ad\u200c\u0645\u062d\u0636 \u0627\u06cc\u0646\u00ad\u06a9\u0647 \u0645\u062a\u0648\u062c\u0647 \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0634\u062f\u06cc\u0645 \u062f\u0633\u062a \u0646\u06af\u0647 \u062f\u0627\u0634\u062a\u06cc\u0645 \u062a\u0627 \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u0645 \u06a9\u0644 \u062a\u06cc\u0645 \u0631\u0647\u0628\u0631\u06cc \u062f\u0631 \u06cc\u06a9 \u0631\u0627\u0633\u062a\u0627 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f \u0648 \u0647\u0645\u0647\u060c \u0646\u0638\u0631\u0627\u062a \u062e\u0648\u062f \u0631\u0627 \u0628\u0627 \u0628\u0642\u06cc\u0647 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u06cc\u00ad\u06af\u0630\u0627\u0631\u0646\u062f.<\/p>\n<p>\u0648\u0627\u0642\u0639\u06cc\u062a \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0627\u06cc\u0646 \u0648\u0627\u0628\u0633\u062a\u06af\u06cc\u00ad\u200c\u0647\u0627 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u0648 \u0627\u0632\u00ad\u0628\u06cc\u0646\u200c\u00ad\u0631\u0641\u062a\u0646\u06cc \u0647\u0645 \u0646\u06cc\u0633\u062a\u0646\u062f. \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0648\u0642\u062a\u06cc \u0628\u0631 \u0631\u0648\u06cc \u0641\u0631\u0647\u0646\u06af\u200c\u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0648 \u0627\u0631\u0632\u0634\u200c\u00ad\u0647\u0627\u06cc \u0645\u062c\u0645\u0648\u0639\u0647\u00ad\u200c\u062a\u0627\u0646 \u06a9\u0627\u0631 \u0645\u06cc\u00ad\u200c\u06a9\u0646\u06cc\u062f\u060c \u0631\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0631\u0648\u0634\u0646 \u0648 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