{"id":13382,"date":"2020-12-30T01:04:29","date_gmt":"2020-12-29T21:34:29","guid":{"rendered":"https:\/\/zehn.ir\/blog\/?p=13382"},"modified":"2021-03-22T22:23:17","modified_gmt":"2021-03-22T17:53:17","slug":"%da%86%db%8c%d8%b3%d8%aa-kpi","status":"publish","type":"post","link":"https:\/\/zehn.ir\/blog\/%da%86%db%8c%d8%b3%d8%aa-kpi\/","title":{"rendered":"KPI \u06cc\u0627 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0686\u06cc\u0633\u062a\u061f"},"content":{"rendered":"<div id=\"tdi_1_74f\" class=\"tdc-row\"><div class=\"vc_row vc_custom_1608631507845 tdi_2_7a7 pillar-top-section wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1608631507845{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(40,0,59,0.6) !important;*background-color: rgb(40,0,59) !important;}\n\/* custom css *\/\n.tdi_2_7a7,\r\n                .tdi_2_7a7 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2_7a7,\r\n\t\t\t\t.tdi_2_7a7 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2_7a7 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4_a3a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_4_a3a{\r\n                    vertical-align: baseline;\r\n                }.tdi_4_a3a > .wpb_wrapper,\r\n\t\t\t\t.tdi_4_a3a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4_a3a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4_a3a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><strong><span style=\"font-size: 24pt; color: #ffffff;\">KPI \u06cc\u0627 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0686\u06cc\u0633\u062a\u061f<\/span><\/strong><\/h1>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_6_4b4  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_6_4b4{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_6_4b4,\r\n\t\t\t\t.tdi_6_4b4 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6_4b4 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_8_a9a  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_8_a9a{\r\n                    vertical-align: baseline;\r\n                }.tdi_8_a9a .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_8_a9a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_8_a9a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13389&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text][\/vc_column_text]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_9_a4a\" class=\"tdc-row\"><div class=\"vc_row vc_custom_1604926854892 tdi_10_249 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1604926854892{padding-top: 60px !important;}\n\/* custom css *\/\n.tdi_10_249,\r\n                .tdi_10_249 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_10_249,\r\n\t\t\t\t.tdi_10_249 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_10_249 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_12_7ab  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_12_7ab{\r\n                    vertical-align: baseline;\r\n                }.tdi_12_7ab > .wpb_wrapper,\r\n\t\t\t\t.tdi_12_7ab > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_12_7ab > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_12_7ab > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (Key Performance Indicator) \u06cc\u0627 \u0628\u0647 \u0627\u0635\u0637\u0644\u0627\u062d KPI \u0628\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 <span style=\"color: #ff00ff;\"><strong>\u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc \u0628\u0627 \u0646\u062a\u0627\u06cc\u062c \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u0646\u062f.<\/strong><\/span><\/p>\n<p>\u0645\u062b\u0644\u0627\u064b \u0631\u0626\u06cc\u0633 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u06cc \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f: \u00ab\u0627\u0645\u0633\u0627\u0644 \u062f\u0631\u0622\u0645\u062f \u0634\u0631\u06a9\u062a \u0628\u0627\u06cc\u062f \u06f2\u06f0 \u062f\u0631\u0635\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0628\u062f.\u00bb \u06af\u0631\u0686\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u0647\u062f\u0641\u06cc \u0639\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u062a\u0644\u0627\u0634 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a \u0627\u0645\u0627 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0641\u0631\u062f\u06cc \u0648 \u0627\u0639\u0636\u0627\u06cc \u062a\u06cc\u0645 \u0628\u06af\u0648\u06cc\u062f \u06a9\u0647 \u0686\u0647 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0639\u0645\u0644\u06cc \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0631\u0627\u06cc \u06a9\u0645\u06a9 \u0628\u0647 \u0634\u0631\u06a9\u062a \u062f\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0622\u0646 \u0647\u062f\u0641 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u0648 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u062f\u0634\u0648\u0627\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0647\u062f\u0627\u0641 \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0631\u0648\u0632\u0627\u0646\u0647 \u0648 \u0647\u0641\u062a\u06af\u06cc \u0634\u062e\u0635\u06cc \u062e\u0648\u062f \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u0646\u062f \u0648 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0628\u0639\u06cc\u062f \u0627\u0633\u062a \u06a9\u0647 \u0622\u0646 \u0627\u0647\u062f\u0627\u0641 \u0645\u062d\u0642\u0642 \u0634\u0648\u0646\u062f.<\/p>\n<p>\u0622\u0646\u0686\u0647 \u062f\u0631 \u0639\u0648\u0636 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0628\u0647 \u0622\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f \u062d\u0644\u0642\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0627\u0633\u062a\u060c \u0627\u0647\u062f\u0627\u0641 \u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0631 \u0622\u0646\u200c\u0647\u0627 \u062a\u0623\u062b\u06cc\u0631 \u0628\u06af\u0630\u0627\u0631\u0646\u062f \u0648 \u0646\u0634\u0627\u0646\u0647 \u0631\u0648\u0634\u0646\u06cc \u0627\u0632 \u0645\u0648\u0641\u0642\u06cc\u062a \u06cc\u0627 \u0634\u06a9\u0633\u062a \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u06a9\u0646\u0646\u062f.<\/p>\n<p>KPI \u0628\u0627 \u06a9\u0645\u06a9 \u0628\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u062f\u0631 \u0648\u0642\u062a \u0648 \u0627\u0646\u0631\u0698\u06cc \u0622\u0646\u200c\u0647\u0627\u060c \u0628\u0631 \u0631\u0648\u06cc \u0648\u0638\u0627\u06cc\u0641 \u0648 \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06a9\u0646\u062a\u0631\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u062f\u0631 \u0627\u0647\u062f\u0627\u0641 \u0633\u0637\u062d \u0628\u0627\u0644\u0627\u06cc \u0634\u0631\u06a9\u062a \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f \u0648 \u062d\u0644\u0642\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u062e\u062a \u0628\u06cc\u0634\u062a\u0631 KPI \u0628\u0627 <strong>\u0630\u0647\u0646<\/strong> \u0647\u0645\u0631\u0627\u0647 \u0628\u0627\u0634\u06cc\u062f.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_13_4d4\" class=\"tdc-row\"><div id=\"fehrest\" class=\"vc_row vc_custom_1600162086338 tdi_14_e22 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1600162086338{padding-top: 60px !important;padding-bottom: 60px !important;}\n\/* custom css *\/\n.tdi_14_e22,\r\n                .tdi_14_e22 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_14_e22,\r\n\t\t\t\t.tdi_14_e22 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_14_e22 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_16_2ef  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_16_2ef{\r\n                    vertical-align: baseline;\r\n                }.tdi_16_2ef > .wpb_wrapper,\r\n\t\t\t\t.tdi_16_2ef > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_16_2ef > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_16_2ef > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">\u0641\u0647\u0631\u0633\u062a<\/h2>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_18_224  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_18_224{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_18_224,\r\n\t\t\t\t.tdi_18_224 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_18_224 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_20_2e4  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_20_2e4{\r\n                    vertical-align: baseline;\r\n                }.tdi_20_2e4 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_20_2e4 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_20_2e4 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13620&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl1&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl1\"><strong>\u0641\u0635\u0644 \u06f1<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl1\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0686\u06cc\u0633\u062a\u061f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_22_ead  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_22_ead{\r\n                    vertical-align: baseline;\r\n                }.tdi_22_ead .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_22_ead .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_22_ead .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13621&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl2\"><strong>\u0641\u0635\u0644 \u06f2<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl2\">\u0627\u0647\u0645\u06cc\u062a KPI \u06cc\u0627 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_24_666  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_24_666{\r\n                    vertical-align: baseline;\r\n                }.tdi_24_666 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_24_666 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_24_666 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13622&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl3\"><strong>\u0641\u0635\u0644 \u06f3<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl3\">\u0647\u062f\u0641 \u0627\u0632 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_26_766  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_26_766{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_26_766,\r\n\t\t\t\t.tdi_26_766 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_26_766 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_28_eb5  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_28_eb5{\r\n                    vertical-align: baseline;\r\n                }.tdi_28_eb5 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_28_eb5 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_28_eb5 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13623&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl4&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl4\"><strong>\u0641\u0635\u0644 \u06f4<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl4\">\u0641\u0648\u0627\u06cc\u062f \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_30_6a2  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_30_6a2{\r\n                    vertical-align: baseline;\r\n                }.tdi_30_6a2 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_30_6a2 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_30_6a2 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13624&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl5&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl5\"><strong>\u0641\u0635\u0644 \u06f5<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl5\">\u0645\u0639\u0627\u06cc\u0628 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_32_e27  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_32_e27{\r\n                    vertical-align: baseline;\r\n                }.tdi_32_e27 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_32_e27 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_32_e27 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13625&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl6&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl6\"><strong>\u0641\u0635\u0644 \u06f6<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl6\">\u06f5 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u0646\u062d\u0648\u0647 \u0627\u06cc\u062c\u0627\u062f KPI<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_34_a2a  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_34_a2a{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_34_a2a,\r\n\t\t\t\t.tdi_34_a2a .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_34_a2a .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_36_776  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_36_776{\r\n                    vertical-align: baseline;\r\n                }.tdi_36_776 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_36_776 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_36_776 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13626&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl7&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl7\"><strong>\u0641\u0635\u0644 \u06f7<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl7\">\u0627\u0646\u0648\u0627\u0639 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_38_647  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_38_647{\r\n                    vertical-align: baseline;\r\n                }.tdi_38_647 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_38_647 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_38_647 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13627&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl8&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl8\"><strong>\u0641\u0635\u0644 \u06f8<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl8\">\u062a\u0641\u0627\u0648\u062a KPI \u0628\u0627 \u0645\u062a\u0631\u06cc\u06a9<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_40_65e  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_40_65e{\r\n                    vertical-align: baseline;\r\n                }.tdi_40_65e .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_40_65e .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_40_65e .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13628&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl9&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl9\"><strong>\u0641\u0635\u0644 \u06f9<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl9\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u0645\u0627\u0644\u06cc<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_42_77a  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_42_77a{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_42_77a,\r\n\t\t\t\t.tdi_42_77a .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_42_77a .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_44_e26  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_44_e26{\r\n                    vertical-align: baseline;\r\n                }.tdi_44_e26 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_44_e26 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_44_e26 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13629&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl10\"><strong>\u0641\u0635\u0644 \u06f1\u06f0<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl10\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631\u00a0\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_46_ae2  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_46_ae2{\r\n                    vertical-align: baseline;\r\n                }.tdi_46_ae2 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_46_ae2 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_46_ae2 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13630&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl11&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl11\"><strong>\u0641\u0635\u0644 \u06f1\u06f1<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl11\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u00a0\u062f\u0631 \u0641\u0631\u0648\u0634<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_48_4a7  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_48_4a7{\r\n                    vertical-align: baseline;\r\n                }.tdi_48_4a7 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_48_4a7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_48_4a7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13631&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl12&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl12\"><strong>\u0641\u0635\u0644 \u06f1\u06f2<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl12\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_50_497  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_50_497{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_50_497,\r\n\t\t\t\t.tdi_50_497 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_50_497 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_52_a7e  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_52_a7e{\r\n                    vertical-align: baseline;\r\n                }.tdi_52_a7e .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_52_a7e .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_52_a7e .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13632&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl13&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl13\"><strong>\u0641\u0635\u0644 \u06f1\u06f3<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl13\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_54_f9a  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_54_f9a{\r\n                    vertical-align: baseline;\r\n                }.tdi_54_f9a .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_54_f9a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_54_f9a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13635&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl14&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl14\"><strong>\u0641\u0635\u0644 \u06f1\u06f4<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl14\">\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u06cc\u06a9 KPI \u062e\u0648\u0628<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_56_aa6  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_56_aa6{\r\n                    vertical-align: baseline;\r\n                }.tdi_56_aa6 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_56_aa6 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_56_aa6 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13636&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl15&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl15\"><strong>\u0641\u0635\u0644 \u06f1\u06f5<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl15\">\u062a\u0641\u0627\u0648\u062a KPI \u0628\u0627 KRI<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_58_77e  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_58_77e{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_58_77e,\r\n\t\t\t\t.tdi_58_77e .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_58_77e .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_60_8a7  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_60_8a7{\r\n                    vertical-align: baseline;\r\n                }.tdi_60_8a7 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_60_8a7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_60_8a7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13637&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl16&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl14\"><strong>\u0641\u0635\u0644 \u06f1\u06f6<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl14\">\u06af\u0632\u0627\u0631\u0634 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_62_722  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_62_722{\r\n                    vertical-align: baseline;\r\n                }.tdi_62_722 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_62_722 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_62_722 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13638&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl17&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl17\"><strong>\u0641\u0635\u0644 \u06f1\u06f7<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl17\">\u06f6 \u0646\u06a9\u062a\u0647 \u062f\u0631\u0628\u0627\u0631\u06c0 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_64_8aa  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_64_8aa{\r\n                    vertical-align: baseline;\r\n                }.tdi_64_8aa .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_64_8aa .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_64_8aa .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13639&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl18&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl18\"><strong>\u0641\u0635\u0644 \u06f1\u06f8<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl18\">\u0686\u0647 \u0686\u06cc\u0632\u06cc \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0645\u0624\u062b\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_66_626  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_66_626{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_66_626,\r\n\t\t\t\t.tdi_66_626 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_66_626 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_68_887  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_68_887{\r\n                    vertical-align: baseline;\r\n                }.tdi_68_887 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_68_887 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_68_887 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13633&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl19&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl19\"><strong>\u0641\u0635\u0644 \u06f1\u06f9<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl19\">SMART KPI \u0686\u06cc\u0633\u062a\u061f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_70_7b7  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_70_7b7{\r\n                    vertical-align: baseline;\r\n                }.tdi_70_7b7 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_70_7b7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_70_7b7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13634&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl20\"><strong>\u0641\u0635\u0644 \u06f2\u06f0<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl20\">SMARTER KPI \u0686\u06cc\u0633\u062a\u061f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_72_dd7  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_72_dd7{\r\n                    vertical-align: baseline;\r\n                }.tdi_72_dd7 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_72_dd7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_72_dd7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13640&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl21&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl21\"><strong>\u0641\u0635\u0644 \u06f2\u06f1<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl21\">KPI \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u0686\u06cc\u0633\u062a\u061f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_74_4e6  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_74_4e6{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_74_4e6,\r\n\t\t\t\t.tdi_74_4e6 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_74_4e6 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_76_277  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_76_277{\r\n                    vertical-align: baseline;\r\n                }.tdi_76_277 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_76_277 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_76_277 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13641&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl22&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl22\"><strong>\u0641\u0635\u0644 \u06f2\u06f2<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl22\">\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 KPI\u200c \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f\u061f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_78_a92  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_78_a92{\r\n                    vertical-align: baseline;\r\n                }.tdi_78_a92 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_78_a92 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_78_a92 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13642&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl23&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl23\"><strong>\u0641\u0635\u0644 \u06f2\u06f3<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl23\">\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u062f\u0631\u0628\u0627\u0631\u06c0 \u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_79_e62\" class=\"tdc-row\"><div class=\"vc_row tdi_80_207  wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_80_207,\r\n                .tdi_80_207 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_80_207,\r\n\t\t\t\t.tdi_80_207 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_80_207 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_82_e7a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_82_e7a{\r\n                    vertical-align: baseline;\r\n                }.tdi_82_e7a > .wpb_wrapper,\r\n\t\t\t\t.tdi_82_e7a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_82_e7a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_82_e7a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<br \/>\n[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_83_b9a\" class=\"tdc-row\"><div id=\"fasl1\" class=\"vc_row vc_custom_1606916158367 tdi_84_b9e pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916158367{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(40,0,59,0.4) !important;*background-color: rgb(40,0,59) !important;}\n\/* custom css *\/\n.tdi_84_b9e,\r\n                .tdi_84_b9e .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_84_b9e,\r\n\t\t\t\t.tdi_84_b9e .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_84_b9e .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_86_624  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_86_624{\r\n                    vertical-align: baseline;\r\n                }.tdi_86_624 > .wpb_wrapper,\r\n\t\t\t\t.tdi_86_624 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_86_624 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_86_624 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1<\/strong><\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0686\u06cc\u0633\u062a\u061f<\/span><\/h2>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_88_a72 pillar-colored-inner vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_88_a72{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_88_a72,\r\n\t\t\t\t.tdi_88_a72 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_88_a72 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_90_4a2  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_90_4a2{\r\n                    vertical-align: baseline;\r\n                }.tdi_90_4a2 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_90_4a2 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_90_4a2 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13620&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_91_2aa\" class=\"tdc-row\"><div class=\"vc_row tdi_92_759 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_92_759,\r\n                .tdi_92_759 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_92_759,\r\n\t\t\t\t.tdi_92_759 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_92_759 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_94_a6a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_94_a6a{\r\n                    vertical-align: baseline;\r\n                }.tdi_94_a6a > .wpb_wrapper,\r\n\t\t\t\t.tdi_94_a6a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_94_a6a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_94_a6a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_96_624 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c KPI \u0631\u0648\u0634\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u060c \u0648\u0627\u062d\u062f\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc\u060c \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627 \u06cc\u0627 \u0627\u0641\u0631\u0627\u062f \u062f\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062e\u0648\u062f \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<p>\u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u062f\u06cc\u06af\u0631\u060c <span style=\"color: #ff00ff;\"><strong>KPI \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0631\u0627 \u0642\u0627\u062f\u0631 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f \u062f\u0631\u06a9 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u0645\u0633\u06cc\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f \u06cc\u0627 \u062e\u06cc\u0631!<\/strong><\/span><\/p>\n<p>\u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u0628 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u0627\u0628\u0632\u0627\u0631 \u0645\u0647\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u0635\u0648\u06cc\u0631\u06cc \u0648\u0627\u0636\u062d\u06cc \u0627\u0632 \u0633\u0637\u062d \u0641\u0639\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0648 \u0627\u06cc\u0646\u06a9\u0647 \u0622\u06cc\u0627 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062f\u0631 \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a\u060c \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<p>KPI \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0645\u0641\u06cc\u062f\u06cc \u0627\u0633\u062a. \u0627\u0632 \u0622\u0646\u062c\u0627 \u06a9\u0647 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0647 \u06a9\u0627\u0647\u0634 \u0645\u0627\u0647\u06cc\u062a \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u062a\u0639\u062f\u0627\u062f \u0627\u0646\u062f\u06a9\u06cc \u0627\u0632 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0642\u0627\u0628\u0644 \u06a9\u0646\u062a\u0631\u0644 \u0628\u0627\u0634\u062f\u060c KPI \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u06a9\u0645\u06a9 \u06a9\u0631\u062f\u0647 \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0628\u0627\u0639\u062b \u0628\u0647\u0628\u0648\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0648\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_98_26a \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_99_4af\" class=\"tdc-row\"><div id=\"fasl2\" class=\"vc_row vc_custom_1606916183604 tdi_100_faa pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916183604{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(40,0,59,0.2) !important;*background-color: rgb(40,0,59) !important;}\n\/* custom css *\/\n.tdi_100_faa,\r\n                .tdi_100_faa .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_100_faa,\r\n\t\t\t\t.tdi_100_faa .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_100_faa .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_102_4a2  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_102_4a2{\r\n                    vertical-align: baseline;\r\n                }.tdi_102_4a2 > .wpb_wrapper,\r\n\t\t\t\t.tdi_102_4a2 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_102_4a2 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_102_4a2 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f2<\/strong><\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">\u0627\u0647\u0645\u06cc\u062a KPI \u06cc\u0627 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/span><\/h2>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_104_424  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_104_424{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_104_424,\r\n\t\t\t\t.tdi_104_424 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_104_424 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_106_726  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_106_726{\r\n                    vertical-align: baseline;\r\n                }.tdi_106_726 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_106_726 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_106_726 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13621&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_107_67a\" class=\"tdc-row\"><div class=\"vc_row tdi_108_b7b pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_108_b7b,\r\n                .tdi_108_b7b .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_108_b7b,\r\n\t\t\t\t.tdi_108_b7b .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_108_b7b .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_110_6de  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_110_6de{\r\n                    vertical-align: baseline;\r\n                }.tdi_110_6de > .wpb_wrapper,\r\n\t\t\t\t.tdi_110_6de > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_110_6de > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_110_6de > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_112_d4a \"  style=\"height: 32px\"><\/div>[vc_column_text]3 \u062f\u0644\u06cc\u0644 \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f KPI \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0634\u0631\u062d \u0632\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f:<\/p>\n<h3>\u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0627\u0631\u0622\u06cc\u06cc<\/h3>\n<p>\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0631\u06a9\u062a \u0648 \u067e\u06cc\u06af\u06cc\u0631\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0647 \u0648\u06cc\u0698\u0647 \u062f\u0631 \u0641\u0636\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0647\u0645\u06cc\u0634\u0647 \u062f\u0631 \u062d\u0627\u0644 \u062a\u063a\u06cc\u06cc\u0631\u060c \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff00ff;\">\u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0647\u062f\u0627\u0641 \u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a \u0634\u0631\u06a9\u062a \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0646\u062f\u060c KPI \u00a0\u0628\u0627\u06cc\u062f \u062b\u0627\u0628\u062a \u0628\u0627\u0634\u062f \u0648 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u062f\u0627\u0648\u0645 \u0645\u0648\u0641\u0642\u06cc\u062a \u0631\u0627 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f.<\/span><\/strong><\/p>\n<h3>\u062a\u0645\u0631\u06a9\u0632 \u0631\u0648\u06cc \u0627\u0647\u062f\u0627\u0641<\/h3>\n<p>\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u06a9\u0645\u06a9 \u0628\u0647 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0631\u06a9\u062a\u060c KPI \u0646\u0642\u0634 \u0645\u0647\u0645\u06cc \u062f\u0631 \u06a9\u0645\u06a9 \u0628\u0647 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0628\u0631 \u0627\u0647\u062f\u0627\u0641 \u0645\u0634\u062a\u0631\u06a9 \u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0647 \u0648\u06cc\u0698\u0647 \u062f\u0631 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0641\u0631\u062f\u06cc \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n<p>KPI\u200c\u0647\u0627\u06cc \u062f\u067e\u0627\u0631\u062a\u0645\u0627\u0646\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f <span style=\"color: #ff00ff;\"><strong>\u0628\u0647 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f \u062a\u0627 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u062a\u0644\u0627\u0634\u200c\u0647\u0627\u06cc \u0641\u0631\u062f\u06cc \u062f\u0631 \u0645\u0648\u0641\u0642\u06cc\u062a \u0634\u0631\u06a9\u062a \u0628\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0627\u06cc\u062c\u0627\u062f \u0627\u062d\u0633\u0627\u0633 \u0645\u0627\u0644\u06a9\u06cc\u062a \u0648 \u06a9\u0627\u0631 \u062a\u06cc\u0645\u06cc \u062f\u0631 \u0628\u06cc\u0646 \u0647\u0645\u06a9\u0627\u0631\u0627\u0646 \u0646\u06cc\u0632 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f.<\/strong><\/span><\/p>\n<p>\u067e\u06cc\u06af\u06cc\u0631\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u0628\u0627 KPI\u200c\u0647\u0627\u06cc \u062f\u067e\u0627\u0631\u062a\u0645\u0627\u0646\u06cc \u0648 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc\u060c \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0645\u0634\u062e\u0635 \u0627\u0632 \u062a\u0644\u0627\u0634\u200c\u0647\u0627\u06cc \u062c\u0645\u0639\u06cc \u0622\u0646\u200c\u0647\u0627\u060c \u0628\u0647 \u062a\u0642\u0648\u06cc\u062a \u0631\u0648\u062d\u06cc\u0647 \u062a\u06cc\u0645\u06cc \u062f\u0631 \u06cc\u06a9 \u0641\u0636\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p>\n<h3>\u0627\u0631\u062a\u0642\u0627\u0621 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a \u067e\u0630\u06cc\u0631\u06cc<\/h3>\n<p>KPI \u0647\u0645\u0686\u0646\u06cc\u0646 \u062f\u0631 \u06a9\u0645\u06a9 \u0628\u0647 \u0627\u0631\u062a\u0642\u0627\u0621 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a \u067e\u0630\u06cc\u0631\u06cc \u0641\u0631\u062f\u06cc \u0648 \u0627\u062f\u0627\u0631\u06cc \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0633\u0627\u0632\u0645\u0627\u0646 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a \u067e\u0630\u06cc\u0631\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0633\u0647\u0627\u0645\u062f\u0627\u0631\u0627\u0646 \u0648 \u0633\u0627\u06cc\u0631 \u0645\u0646\u0627\u0641\u0639 \u0628\u0633\u06cc\u0627\u0631 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0627\u0633\u062a.<\/p>\n<div class=\"pillar-cta\">\n<p class=\"pillar-cta_desc\">\u0628\u0647\u0628\u0648\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a \u0639\u0645\u0644\u06a9\u0631\u062f \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u062a\u0627\u062b\u06cc\u0631\u06cc \u062f\u0631 \u0645\u0648\u0641\u0642\u06cc\u062a \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0627\u0631\u062f\u061f<\/p>\n<p><a href=\"https:\/\/zehn.ir\/blog\/%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%af%db%8c%d8%b1%db%8c%d8%aa-%d8%b9%d9%85%d9%84%da%a9%d8%b1%d8%af-%da%86%db%8c%d8%b3%d8%aa%d8%9f\/\">\u0627\u06a9\u0646\u0648\u0646 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f<\/a><\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_114_267 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_115_4aa\" class=\"tdc-row\"><div id=\"fasl3\" class=\"vc_row vc_custom_1608631655712 tdi_116_7a4 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1608631655712{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #dc089f !important;}\n\/* custom css *\/\n.tdi_116_7a4,\r\n                .tdi_116_7a4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_116_7a4,\r\n\t\t\t\t.tdi_116_7a4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_116_7a4 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_118_e66  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_118_e66{\r\n                    vertical-align: baseline;\r\n                }.tdi_118_e66 > .wpb_wrapper,\r\n\t\t\t\t.tdi_118_e66 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_118_e66 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_118_e66 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f3<\/strong><\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0647\u062f\u0641 \u0627\u0632 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/span><\/h2>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_120_276  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_120_276{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_120_276,\r\n\t\t\t\t.tdi_120_276 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_120_276 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_122_74e  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_122_74e{\r\n                    vertical-align: baseline;\r\n                }.tdi_122_74e .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_122_74e .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_122_74e .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13622&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_123_a22\" class=\"tdc-row\"><div class=\"vc_row tdi_124_62c pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_124_62c,\r\n                .tdi_124_62c .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_124_62c,\r\n\t\t\t\t.tdi_124_62c .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_124_62c .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_126_e62  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_126_e62{\r\n                    vertical-align: baseline;\r\n                }.tdi_126_e62 > .wpb_wrapper,\r\n\t\t\t\t.tdi_126_e62 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_126_e62 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_126_e62 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_128_276 \"  style=\"height: 32px\"><\/div>[vc_column_text]KPI \u0627\u0628\u0632\u0627\u0631\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0637\u0648\u0631 \u06af\u0633\u062a\u0631\u062f\u0647 \u062a\u0648\u0633\u0637 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u062c\u0647\u0627\u0646 \u0628\u0631\u0627\u06cc \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0622\u0646\u200c\u0647\u0627 \u0628\u0627 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0627\u0645\u06a9\u0627\u0646 \u0648 \u06a9\u0627\u0631\u0622\u06cc\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. <strong><span style=\"color: #ff00ff;\">\u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u0645\u0646\u0638\u0648\u0631 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641\u06cc \u06a9\u0647 \u0642\u0628\u0644\u0627\u064b \u062a\u0648\u0633\u0637 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0634\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/strong><\/p>\n<p>\u0627\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u06cc \u0627\u0632 KPI \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0628\u0631\u0627\u06cc \u0634\u0631\u0627\u06cc\u0637 \u0645\u062a\u0641\u0627\u0648\u062a \u062f\u0627\u0631\u0627\u06cc \u0647\u062f\u0641\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u0647\u0633\u062a\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u06a9\u0645\u06cc \u06cc\u0627 \u06a9\u06cc\u0641\u06cc \u0628\u0627\u0634\u0646\u062f\u060c \u0628\u062f\u06cc\u0646 \u0645\u0639\u0646\u0627 \u06a9\u0647 \u0628\u0633\u062a\u0647 \u0628\u0647 \u0645\u0642\u0627\u0635\u062f \u062e\u0627\u0635 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0648 \u0627\u0646\u0648\u0627\u0639 KPI \u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u062f\u0647\u200c\u0627\u0646\u062f \u06a9\u0647 \u0647\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0639\u062f\u062f\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u0646\u062f \u0648 \u0647\u0645 \u06a9\u06cc\u0641\u06cc\u062a \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0633\u0646\u062c\u0646\u062f.<\/p>\n<p><span style=\"color: #ff00ff;\"><strong>\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u06a9\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0641\u0631\u0622\u06cc\u0646\u062f \u0642\u0648\u06cc \u0647\u0633\u062a\u0646\u062f\u060c \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0648\u0633\u0627\u06cc\u0644 \u062e\u0648\u0628 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f<\/strong><\/span> \u0632\u06cc\u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0622\u0646\u200c\u0647\u0627 \u062a\u0648\u0633\u0639\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0627 \u062a\u0642\u0633\u06cc\u0645 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0627\u0632 \u0633\u0637\u0648\u062d \u0645\u062e\u062a\u0644\u0641 \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628\u06cc \u0635\u0648\u0631\u062a \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f.<\/p>\n<p>\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646\u060c \u0627\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641 KPI \u0628\u0647 \u0627\u0646\u062a\u0642\u0627\u0644 \u0647\u0645\u0632\u0645\u0627\u0646 \u0645\u0623\u0645\u0648\u0631\u06cc\u062a\u060c \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0648 \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc \u0634\u0631\u06a9\u062a \u0628\u0647 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0622\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0646\u06af\u0647 \u0645\u06cc\u200c\u062f\u0627\u0631\u062f \u0648 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0622\u0646\u200c\u0647\u0627 \u0627\u0632 \u0627\u0647\u0645\u06cc\u062a \u0646\u0642\u0634\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u062f\u0631 \u06cc\u06a9 \u0632\u0645\u06cc\u0646\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0645\u0637\u0644\u0639 \u0647\u0633\u062a\u0646\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_130_626 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_131_4c4\" class=\"tdc-row\"><div id=\"fasl4\" class=\"vc_row vc_custom_1608631825844 tdi_132_4fa pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1608631825844{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_132_4fa,\r\n                .tdi_132_4fa .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_132_4fa,\r\n\t\t\t\t.tdi_132_4fa .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_132_4fa .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_134_46a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_134_46a{\r\n                    vertical-align: baseline;\r\n                }.tdi_134_46a > .wpb_wrapper,\r\n\t\t\t\t.tdi_134_46a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_134_46a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_134_46a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f4<\/strong><\/span><\/p>\n<h2 class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\">\u0641\u0648\u0627\u06cc\u062f \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/span><\/h2>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_136_7ea  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_136_7ea{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_136_7ea,\r\n\t\t\t\t.tdi_136_7ea .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_136_7ea .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_138_77e  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_138_77e{\r\n                    vertical-align: baseline;\r\n                }.tdi_138_77e .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_138_77e .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_138_77e .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13623&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_139_67a\" class=\"tdc-row\"><div class=\"vc_row tdi_140_de7 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_140_de7,\r\n                .tdi_140_de7 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_140_de7,\r\n\t\t\t\t.tdi_140_de7 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_140_de7 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_142_dac  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_142_dac{\r\n                    vertical-align: baseline;\r\n                }.tdi_142_dac > .wpb_wrapper,\r\n\t\t\t\t.tdi_142_dac > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_142_dac > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_142_dac > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_144_027 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u062a\u0627\u06a9\u0646\u0648\u0646 \u062f\u06cc\u062f\u0647\u200c\u0627\u06cc\u062f\u060c KPI \u062f\u0627\u0631\u0627\u06cc \u0645\u0632\u0627\u06cc\u0627\u06cc \u0645\u062a\u0639\u062f\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0633\u0648\u062f\u0645\u0646\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0645\u0634\u0627\u063a\u0644 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0632\u06cc\u0631\u0627 \u062c\u0648\u0627\u0646\u0628 \u0645\u062b\u0628\u062a \u0632\u06cc\u0631 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f:<\/p>\n<h3>\u0646\u062a\u0627\u06cc\u062c \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc<\/h3>\n<p><span style=\"color: #ff00ff;\"><strong>\u0627\u0632 \u0622\u0646\u062c\u0627 \u06a9\u0647 \u062a\u0646\u0647\u0627 \u0647\u062f\u0641 KPI \u067e\u06cc\u06af\u06cc\u0631\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u0627\u0633\u062a\u060c \u0646\u062a\u0627\u06cc\u062c \u062f\u0642\u06cc\u0642 \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0627\u0639\u062f\u0627\u062f\u060c \u0645\u0639\u06cc\u0627\u0631\u0647\u0627 \u06cc\u0627 \u0622\u0645\u0627\u0631 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/strong><\/span><\/p>\n<p>\u06a9\u0627\u0631\u0645\u0646\u062f\u060c \u062a\u06cc\u0645 \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u067e\u06cc\u0634\u0631\u0641\u062a \u0647\u062f\u0641 \u062e\u0648\u062f \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06cc\u0627 \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0646\u0646\u062f \u0648 \u062f\u0631\u06a9 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u06a9\u062f\u0627\u0645 \u0642\u0633\u0645\u062a \u0627\u0632 \u06a9\u0627\u0631 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062a\u0645\u0631\u06a9\u0632 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 KPI \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0634\u0631\u0627\u06cc\u0637 \u06cc\u0627 \u0646\u0648\u0639 \u0647\u062f\u0641\u060c \u0646\u062a\u0627\u06cc\u062c \u0631\u0648\u0632\u0627\u0646\u0647\u060c \u0647\u0641\u062a\u06af\u06cc \u06cc\u0627 \u062f\u0648\u0631\u0647\u200c\u0627\u06cc \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<h3>\u0647\u0645 \u0633\u0648 \u06a9\u0631\u062f\u0646 \u0647\u0645\u06c0 \u0627\u0641\u0631\u0627\u062f<\/h3>\n<p>\u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0632\u0631\u06af \u06a9\u0647 \u062a\u0639\u062f\u0627\u062f \u0632\u06cc\u0627\u062f\u06cc \u06a9\u0627\u0631\u0645\u0646\u062f \u062f\u0627\u0631\u062f\u060c \u067e\u06cc\u06af\u06cc\u0631\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u0647\u0631 \u06cc\u06a9 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0634\u0648\u0627\u0631 \u0628\u0627\u0634\u062f. \u062f\u0631 \u0686\u0646\u06cc\u0646 \u062d\u0627\u0644\u062a\u06cc\u060c <span style=\"color: #ff00ff;\"><strong>KPI \u0628\u0647 \u0647\u0645\u0647 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0627 \u0647\u062f\u0641 \u0647\u0645\u0633\u0648 \u0634\u0648\u0646\u062f \u0632\u06cc\u0631\u0627 \u0646\u062a\u0627\u06cc\u062c \u0631\u0627 \u0628\u0631\u0627\u06cc \u0647\u0645\u0647 \u0627\u0641\u0631\u0627\u062f \u062f\u0631\u06af\u06cc\u0631 \u062f\u0631 \u067e\u0631\u0648\u0698\u0647 \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u0631\u0633 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/strong><\/span><\/p>\n<p>\u0627\u06cc\u0646 \u0628\u0647 \u0647\u0645\u0647 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0646\u06af\u06cc\u0632\u0647 \u062e\u0648\u062f \u0631\u0627 \u062d\u0641\u0638 \u06a9\u0646\u0646\u062f \u0632\u06cc\u0631\u0627 \u0647\u06cc\u0686 \u06a9\u0633 \u062f\u0648\u0633\u062a \u0646\u062f\u0627\u0631\u062f \u067e\u06cc\u0634\u0631\u0641\u062a \u0622\u0646\u200c\u0647\u0627 \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0647 \u0634\u0648\u062f. \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0647\u0645\u0647 \u062f\u0631 \u06cc\u06a9 \u0645\u0633\u06cc\u0631 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<h3>\u06a9\u0645\u06a9 \u0628\u0647 \u062a\u0646\u0638\u06cc\u0645 \u0627\u0647\u062f\u0627\u0641 \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc<\/h3>\n<p>\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u00a0KPI\u200c\u0647\u0627\u060c \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u0645\u0648\u0642\u0639\u06cc\u062a \u0628\u0647\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u062a\u0634\u062e\u06cc\u0635 \u0627\u0647\u062f\u0627\u0641 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634\u0628\u0631\u062f \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f. \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c \u0628\u0647 \u0645\u0634\u0627\u063a\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u062a\u0648\u062c\u0647 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0647\u062f\u0641 \u0645\u0648\u0631\u062f \u0646\u0638\u0631\u0634\u0627\u0646 \u062d\u0641\u0638 \u06a9\u0646\u0646\u062f \u0648 \u0641\u0642\u0637 \u0622\u0646\u0686\u0647 \u0631\u0627 \u06a9\u0647 \u0648\u0627\u0642\u0639\u0627\u064b \u0645\u0647\u0645 \u0627\u0633\u062a \u0628\u0627 \u062f\u0642\u062a \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0647\u062f\u0641 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u0622\u0645\u062f \u0628\u0627\u0634\u062f\u060c \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u0631\u0622\u0645\u062f\u0632\u0627 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u062f.<\/p>\n<h3>\u06a9\u0645\u06a9 \u0628\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u062a\u0635\u0645\u06cc\u0645 \u0622\u06af\u0627\u0647\u0627\u0646\u0647<\/h3>\n<p>\u0627\u063a\u0644\u0628 \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0627\u06af\u0631 \u0686\u06cc\u0632\u06cc \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0646\u06a9\u0646\u06cc\u062f\u060c \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0622\u0646 \u0631\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u0635\u0648\u06cc\u0631 \u0631\u0648\u0634\u0646\u06cc \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0622\u06cc\u0627 \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u062d\u0627\u0644 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062e\u0648\u062f \u0627\u0633\u062a \u0648 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06cc\u0627 \u0646\u0647\u060c \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u062f\u0631 \u0635\u0648\u0631\u062a \u0644\u0632\u0648\u0645 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0627\u0635\u0644\u0627\u062d\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f.<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff00ff;\">\u0628\u0627 \u0646\u06af\u0627\u0647\u06cc \u0628\u0647 \u200cKPI\u200c\u0647\u0627 \u0648 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0622\u06af\u0627\u0647\u0627\u0646\u0647 \u062a\u0635\u0645\u06cc\u0645 \u0628\u06af\u06cc\u0631\u062f \u062a\u0627 \u062a\u062c\u0627\u0631\u062a \u0631\u0627 \u0628\u0627 \u062d\u0631\u06a9\u062a \u0631\u0648 \u0628\u0647 \u062c\u0644\u0648 \u0628\u0647 \u0633\u0645\u062a \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u067e\u06cc\u0634 \u0628\u0628\u0631\u062f.<\/span><\/strong><\/p>\n<h3>\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u062f\u0642\u06cc\u0642 \u0639\u0645\u0644\u06a9\u0631\u062f<\/h3>\n<p>\u0648\u0642\u062a\u06cc \u0631\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646\u060c \u062a\u06cc\u0645\u200c\u0647\u0627 \u0648 \u0628\u062e\u0634\u200c\u0647\u0627 \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f\u060c \u0628\u06cc\u0627\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0686\u0647 \u0634\u0631\u0627\u06cc\u0637\u06cc \u06a9\u0648\u062a\u0627\u0647\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062f\u0634\u0648\u0627\u0631 \u0627\u0633\u062a. \u0628\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u200cKPI\u200c\u0647\u0627\u060c \u0647\u0645\u06c0 \u0627\u0641\u0631\u0627\u062f \u0633\u0627\u0632\u0645\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0628\u06cc\u0646\u0646\u062f \u06a9\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u0633\u0648\u062f \u0628\u0631\u0646\u0627\u0645\u0647 \u06a9\u0644\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0627\u0633\u062a \u06cc\u0627 \u062e\u06cc\u0631!<\/p>\n<h3>\u0628\u0647\u0628\u0648\u062f \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646<\/h3>\n<p>\u0647\u06cc\u0686\u06a9\u0633 \u0646\u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u062f \u0628\u0628\u06cc\u0646\u062f \u06a9\u0647 \u00a0\u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0627\u0632 \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u0628\u06cc \u0646\u062f\u0627\u0631\u0646\u062f \u0632\u06cc\u0631\u0627 \u0627\u06cc\u0646 \u0627\u0645\u0631 \u062a\u0623\u062b\u06cc\u0631 \u0645\u0646\u0641\u06cc \u062f\u0631 \u0627\u062e\u0644\u0627\u0642 \u06a9\u0627\u0631\u06cc \u0622\u0646\u200c\u0647\u0627 \u062f\u0627\u0631\u062f. \u0648\u0642\u062a\u06cc \u0645\u0631\u062f\u0645 \u0628\u062f\u0627\u0646\u0646\u062f \u06a9\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0622\u0646\u200c\u0647\u0627 \u0628\u0627 \u0686\u06cc\u0632\u06cc \u0633\u0646\u062c\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0631\u0641\u062a\u0627\u0631 \u0622\u0646\u200c\u0647\u0627 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0633\u0627\u0632\u06af\u0627\u0631\u062a\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>\u0622\u0646\u200c\u0647\u0627 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0647\u0631 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0628\u0627\u0639\u062b \u0646\u0632\u062f\u06cc\u06a9 \u0634\u062f\u0646 \u0634\u0631\u06a9\u062a \u0628\u0647 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0647\u062f\u0641 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c KPI\u200c\u0647\u0627 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0631\u0627 \u0628\u06cc\u0634 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0645\u0634\u063a\u0648\u0644 \u0628\u0627\u0634\u0646\u062f\u060c \u0628\u0647 \u06a9\u0627\u0631 \u062f\u0631\u0633\u062a \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_146_e6a \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_147_1ee\" class=\"tdc-row\"><div id=\"fasl5\" class=\"vc_row vc_custom_1606916449907 tdi_148_e47 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916449907{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.6) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_148_e47,\r\n                .tdi_148_e47 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_148_e47,\r\n\t\t\t\t.tdi_148_e47 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_148_e47 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_150_a4a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_150_a4a{\r\n                    vertical-align: baseline;\r\n                }.tdi_150_a4a > .wpb_wrapper,\r\n\t\t\t\t.tdi_150_a4a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_150_a4a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_150_a4a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f5<\/strong><\/span><\/p>\n<h2 class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\">\u0645\u0639\u0627\u06cc\u0628 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/span><\/h2>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_152_d6d  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_152_d6d{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_152_d6d,\r\n\t\t\t\t.tdi_152_d6d .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_152_d6d .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_154_aea  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_154_aea{\r\n                    vertical-align: baseline;\r\n                }.tdi_154_aea .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_154_aea .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_154_aea .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13624&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_155_c7e\" class=\"tdc-row\"><div class=\"vc_row tdi_156_6ba pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_156_6ba,\r\n                .tdi_156_6ba .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_156_6ba,\r\n\t\t\t\t.tdi_156_6ba .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_156_6ba .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_158_676  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_158_676{\r\n                    vertical-align: baseline;\r\n                }.tdi_158_676 > .wpb_wrapper,\r\n\t\t\t\t.tdi_158_676 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_158_676 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_158_676 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_160_447 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u200cKPI\u200c\u0647\u0627 \u0645\u0632\u0627\u06cc\u0627\u06cc\u06cc \u062f\u0627\u0631\u0646\u062f\u060c \u0628\u0627 \u0645\u0639\u0627\u06cc\u0628\u06cc \u0646\u06cc\u0632 \u0647\u0645\u0631\u0627\u0647 \u0647\u0633\u062a\u0646\u062f. \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0634\u0645\u0627 \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646\u200c\u0647\u0627 \u0686\u06cc\u0633\u062a \u062a\u0627 \u062f\u0631 \u0647\u0646\u06af\u0627\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 KPI \u0627\u0634\u062a\u0628\u0627\u0647 \u0646\u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0632\u06cc\u0631 \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0645\u0639\u0627\u06cc\u0628 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0622\u0648\u0631\u062f\u0647 \u0634\u062f\u0647\u200c\u0627\u0646\u062f:<\/p>\n<h3>\u0622\u06cc\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0627\u0647\u062f\u0627\u0641 \u0627\u0634\u062a\u0628\u0627\u0647 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f<\/h3>\n<p><strong><span style=\"color: #ff00ff;\">\u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0627\u0647\u062f\u0627\u0641 \u0627\u0634\u062a\u0628\u0627\u0647 \u0628\u0627 KPI \u0627\u0645\u06a9\u0627\u0646 \u067e\u0630\u06cc\u0631 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u062c\u0627\u0631\u062a \u0631\u0627 \u062f\u0631 \u0645\u0633\u06cc\u0631\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0632 \u0645\u0633\u06cc\u0631 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u062e\u0648\u062f \u0642\u0631\u0627\u0631 \u062f\u0647\u062f \u0648 \u0628\u0627\u0639\u062b \u0634\u0648\u062f \u0627\u0632 \u0627\u0647\u062f\u0627\u0641 \u062f\u0648\u0631\u062a\u0631 \u0634\u0648\u06cc\u062f.<\/span><\/strong><\/p>\n<p>\u0627\u06af\u0631 \u06a9\u0634\u0641 \u0634\u0648\u062f \u06a9\u0647 KPI\u200c\u0647\u0627\u06cc \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0634\u062f\u0647 \u0628\u0631\u0627\u06cc \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0645\u0647\u0645 \u0646\u06cc\u0633\u062a\u0646\u062f\u060c \u0627\u06cc\u0646 \u0628\u0647 \u0639\u0647\u062f\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a \u06a9\u0647 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0627 KPI\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc\u0634\u0627\u0646 \u0631\u0627 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641\u0634\u0627\u0646 \u0647\u0645\u0627\u0647\u0646\u06af \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u06a9\u0646\u062f.<\/p>\n<h3>\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0627\u0631 \u0631\u0627 \u067e\u0627\u06cc\u06cc\u0646 \u0628\u06cc\u0627\u0648\u0631\u062f<\/h3>\n<p><strong><span style=\"color: #ff00ff;\">\u0648\u0642\u062a\u06cc \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0628\u062f\u0627\u0646\u0646\u062f \u06a9\u0647 KPI \u062f\u0631 \u062d\u0627\u0644 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0627\u0633\u062a\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0645\u0631\u06a9\u0632 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 \u0627\u0646\u062c\u0627\u0645 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0627\u0646\u062c\u0627\u0645 \u0647\u0631\u0686\u0647 \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0627\u0631\u0647\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u062f.<\/span><\/strong><\/p>\n<p>\u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u062a\u062d\u062a \u0641\u0634\u0627\u0631 \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u0648\u062f \u062a\u0627 \u0627\u0647\u062f\u0627\u0641 \u0631\u0627 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u06a9\u0646\u0646\u062f \u0648 \u062a\u0645\u0631\u06a9\u0632 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u06a9\u0645\u06cc \u0648 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u06af\u0630\u0627\u0631\u0646\u062f. \u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0637\u0648\u0631 \u062c\u062f\u06cc \u0645\u0646\u062c\u0631 \u0628\u0647 \u0627\u0641\u062a \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0627\u0631 \u0634\u0648\u062f.<\/p>\n<h3>\u06a9\u0627\u0647\u0634 \u06a9\u06cc\u0641\u06cc\u062a \u0631\u0627 \u0628\u0647\u200c\u0647\u0645\u0631\u0627\u0647 \u062f\u0627\u0631\u062f<\/h3>\n<p>\u0628\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0627\u0635\u0644\u06cc \u062f\u0631 \u06af\u0631\u0641\u062a\u0646 \u0646\u062a\u06cc\u062c\u0647 \u0628\u0631\u0627\u06cc \u0627\u0647\u062f\u0627\u0641 \u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a\u060c \u0627\u06cc\u0646 \u0627\u062d\u062a\u0645\u0627\u0644 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u062a\u0645\u0631\u06a9\u0632 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0627\u0631 \u0627\u0632 \u062f\u0633\u062a \u062f\u0647\u0646\u062f. \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u0645\u0627\u0644\u06cc\u060c \u062a\u0645\u0627\u06cc\u0644 \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0648\u0632\u0646\u060c \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0627\u0639\u062a\u0628\u0627\u0631 \u06a9\u0627\u0631 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_162_727 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_163_a85\" class=\"tdc-row\"><div id=\"fasl6\" class=\"vc_row vc_custom_1606916466273 tdi_164_be7 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916466273{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.4) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_164_be7,\r\n                .tdi_164_be7 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_164_be7,\r\n\t\t\t\t.tdi_164_be7 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_164_be7 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_166_24a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_166_24a{\r\n                    vertical-align: baseline;\r\n                }.tdi_166_24a > .wpb_wrapper,\r\n\t\t\t\t.tdi_166_24a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_166_24a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_166_24a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f6<\/strong><\/span><\/p>\n<h2 class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\">\u06f5 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u0646\u062d\u0648\u0647 \u0627\u06cc\u062c\u0627\u062f KPI<\/span><\/h2>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_168_e24  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_168_e24{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_168_e24,\r\n\t\t\t\t.tdi_168_e24 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_168_e24 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_170_a2b  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_170_a2b{\r\n                    vertical-align: baseline;\r\n                }.tdi_170_a2b .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_170_a2b .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_170_a2b .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13625&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_171_1ca\" class=\"tdc-row\"><div class=\"vc_row tdi_172_27f pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_172_27f,\r\n                .tdi_172_27f .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_172_27f,\r\n\t\t\t\t.tdi_172_27f .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_172_27f .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_174_720  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_174_720{\r\n                    vertical-align: baseline;\r\n                }.tdi_174_720 > .wpb_wrapper,\r\n\t\t\t\t.tdi_174_720 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_174_720 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_174_720 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_176_372 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u062a\u0648\u0633\u0639\u0647 KPI\u200c \u0645\u0639\u0646\u06cc \u062f\u0627\u0631 \u06a9\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0648 \u0628\u0647 \u0648\u0636\u0648\u062d \u062a\u062c\u0633\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0628\u0647 \u0628\u0631\u062e\u06cc \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc\u200c\u0647\u0627 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f. \u0647\u0631 KPI \u0628\u0627\u06cc\u062f \u0647\u062f\u0641 \u062a\u062c\u0627\u0631\u06cc \u062e\u0627\u0635\u06cc \u0631\u0627 \u0628\u0631\u0637\u0631\u0641 \u06a9\u0646\u062f \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642 \u0648 \u0628\u0647 \u0645\u0648\u0642\u0639 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u0628\u0647 \u0633\u0645\u062a \u0627\u0647\u062f\u0627\u0641 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f.<\/p>\n<p><span style=\"color: #ff00ff;\"><strong>\u0627\u0633\u0627\u0633\u0627\u064b \u0627\u06cc\u062c\u0627\u062f \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u200c\u0645\u0648\u0641\u0642 \u0628\u0647 \u062f\u0631\u06a9 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u0645\u0634\u062e\u0635 \u0648 \u0633\u0627\u062e\u062a\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a\u0634 \u0628\u0627\u0632 \u0645\u06cc\u200c\u06af\u0631\u062f\u062f.<\/strong><\/span> \u0628\u0647 \u0647\u0631 \u0631\u0648\u06cc\u060c \u0645\u0631\u0627\u062d\u0644 \u0627\u06cc\u062c\u0627\u062f KPI \u0628\u0647 \u0634\u0631\u062d \u0632\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f:<\/p>\n<h3>\u06cc\u06a9 \u0647\u062f\u0641 \u0645\u0634\u062e\u0635 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u0627\u06af\u0631 \u0647\u062f\u0641 \u062a\u062c\u0627\u0631\u062a \u0631\u0647\u0628\u0631\u06cc \u0628\u0627\u0632\u0627\u0631 \u0628\u0627\u0634\u062f\u060c \u0647\u062f\u0641 KPI \u0634\u0627\u06cc\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u0622\u0645\u062f \u06f1\u06f0 \u062f\u0631\u0635\u062f\u06cc \u062f\u0631 \u0633\u0627\u0644 \u0645\u0627\u0644\u06cc \u06cc\u0627 \u06af\u0633\u062a\u0631\u0634 \u062e\u0637\u0648\u0637 \u062a\u0648\u0644\u06cc\u062f \u0628\u0647 \u06f2\u06f0 \u062f\u0631\u0635\u062f \u0628\u0627\u0634\u062f. <a href=\"https:\/\/zehn.ir\/blog\/%D9%87%D8%AF%D9%81-%DA%AF%D8%B0%D8%A7%D8%B1%DB%8C\/\"><strong>\u0647\u062f\u0641 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/strong><\/a> \u0631\u0627 \u0628\u0647 \u0631\u0648\u0634\u0646\u06cc \u0648 \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647 \u0628\u06cc\u0627\u0646 \u06a9\u0646\u06cc\u062f.<\/p>\n<h3>\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u0647\u062f\u0641 \u0686\u0647 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f\u061f \u0622\u06cc\u0627 \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a\u061f \u0686\u0647 \u0632\u0645\u0627\u0646\u06cc \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f\u061f \u0648 \u067e\u06cc\u0634\u0631\u0641\u062a \u0686\u06af\u0648\u0646\u0647 \u06a9\u0646\u062a\u0631\u0644 \u062e\u0648\u0627\u0647\u062f \u0634\u062f\u061f \u0627\u0647\u062f\u0627\u0641 \u0628\u0627\u06cc\u062f \u0648\u0627\u0642\u0639 \u0628\u06cc\u0646\u0627\u0646\u0647 \u0628\u0627\u0634\u0646\u062f.<\/p>\n<p>\u0627\u062c\u0631\u0627\u06cc \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0632\u0645\u0627\u0646 \u0628\u0631 \u0627\u0633\u062a! \u062f\u0631 \u0645\u0631\u0627\u062d\u0644 \u0627\u0648\u0644\u06cc\u0647 \u0646\u0638\u0627\u0631\u062a \u0628\u0631 KPI\u060c \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0628\u0631 \u0627\u0647\u062f\u0627\u0641 \u0628\u0644\u0646\u062f \u0645\u062f\u062a \u0628\u0627 \u0646\u0638\u0627\u0631\u062a \u0645\u06cc\u0627\u0646 \u0645\u062f\u062a \u062a\u0645\u0631\u06a9\u0632 \u0634\u0648\u06cc\u062f.<\/p>\n<h3>\u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0628\u0648\u062f\u0646 \u0648 \u0635\u062d\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f. \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0647 \u0637\u0648\u0631 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0627\u0632 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0628\u0627\u0634\u0646\u062f \u06cc\u0627 \u062f\u0631 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627 \u0648 \u067e\u0627\u06cc\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u062f\u0627\u062f\u0647 \u067e\u0646\u0647\u0627\u0646 \u0634\u0648\u0646\u062f. \u0628\u0631\u0627\u06cc \u062a\u0647\u06cc\u0647 \u06af\u0632\u0627\u0631\u0634 \u062f\u0631 \u06cc\u06a9 \u0645\u06a9\u0627\u0646 \u0645\u0631\u06a9\u0632\u06cc\u060c \u0647\u0645\u0647 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0641\u0648\u0627\u0635\u0644 \u0645\u0646\u0638\u0645\u06cc \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0634\u0648\u0646\u062f.<\/p>\n<h3>\u0641\u0631\u0645\u0648\u0644 KPI \u0631\u0627 \u0628\u0633\u0627\u0632\u06cc\u062f<\/h3>\n<p><span style=\"color: #ff00ff;\"><strong>\u0628\u0631\u062e\u06cc \u0627\u0632 \u200cKPI\u200c\u0647\u0627 \u0641\u0642\u0637 \u06cc\u06a9 \u0645\u0639\u06cc\u0627\u0631 \u06cc\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0648\u0627\u062d\u062f \u062f\u0627\u0631\u0646\u062f. \u0628\u0627 \u0627\u06cc\u0646 \u0648\u062c\u0648\u062f \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u062a\u0631\u06a9\u06cc\u0628\u06cc \u06a9\u0647 \u062a\u062d\u062a \u06cc\u06a9 \u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 \u0634\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0627\u0639\u062a\u0645\u0627\u062f \u062f\u0627\u0631\u0646\u062f.<\/strong><\/span><\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0647 \u0628\u0647\u0631\u0647 \u0648\u0631\u06cc \u062f\u0631 \u062f\u0631\u0622\u0645\u062f \u0631\u0627 \u0628\u0627 \u0645\u0627\u0634\u06cc\u0646 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u062f\u0631\u0622\u0645\u062f \u06a9\u0644 \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u0645\u0627\u0634\u06cc\u0646 \u0622\u0644\u0627\u062a \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0641\u0631\u0645\u0648\u0644\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0633\u0627\u0632\u06cc\u062f \u0648 \u062f\u0627\u062f\u0647\u200c\u200c\u0647\u0627 \u0631\u0627 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f \u0622\u06cc\u0627 \u0646\u062a\u0627\u06cc\u062c \u0645\u0637\u0627\u0628\u0642 \u0627\u0646\u062a\u0638\u0627\u0631 \u0634\u0645\u0627 \u0647\u0633\u062a\u0646\u062f \u06cc\u0627 \u062e\u06cc\u0631!<\/p>\n<h3>KPI\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f<\/h3>\n<p>\u0628\u0631\u0627\u06cc \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0624\u062b\u0631\u060c \u0628\u0627\u06cc\u062f \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u062a\u0635\u0627\u0648\u06cc\u0631 \u0642\u0627\u0628\u0644 \u0641\u0647\u0645\u06cc \u0645\u0627\u0646\u0646\u062f \u0646\u0645\u0648\u062f\u0627\u0631\u0647\u0627 \u0648 \u062c\u062f\u0627\u0648\u0644 \u062a\u0631\u062c\u0645\u0647 \u0648 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u062f. \u062f\u0627\u0634\u0628\u0648\u0631\u062f KPI \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u06cc\u0627 \u06af\u0632\u0627\u0631\u0634 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\u060c \u0631\u0627\u0647\u06cc \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f\u060c \u0631\u062f\u06cc\u0627\u0628\u06cc \u0648 \u062a\u0648\u0632\u06cc\u0639 KPI \u0647\u0633\u062a\u0646\u062f.<\/p>\n<div class=\"pillar-cta\">\n<p class=\"entry-title td-module-title\">\u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u062d\u0648\u0644 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u061b \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062a\u062d\u0648\u0644 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0647\u062a\u0631 \u0633\u0627\u0632\u0645\u0627\u0646<\/p>\n<p><a href=\"https:\/\/zehn.ir\/blog\/%d9%85%d8%af%db%8c%d8%b1%db%8c%d8%aa-%d8%aa%d8%ad%d9%88%d9%84-%d8%b3%d8%a7%d8%b2%d9%85%d8%a7%d9%86%db%8c\/\">\u0627\u06a9\u0646\u0648\u0646 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f<\/a><\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_178_750 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_179_776\" class=\"tdc-row\"><div id=\"fasl7\" class=\"vc_row vc_custom_1606916480538 tdi_180_eee pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916480538{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.2) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_180_eee,\r\n                .tdi_180_eee .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_180_eee,\r\n\t\t\t\t.tdi_180_eee .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_180_eee .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_182_a7a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_182_a7a{\r\n                    vertical-align: baseline;\r\n                }.tdi_182_a7a > .wpb_wrapper,\r\n\t\t\t\t.tdi_182_a7a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_182_a7a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_182_a7a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f7<\/strong><\/span><\/p>\n<h4 style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0627\u0646\u0648\u0627\u0639 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/span><\/h4>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_184_aa7  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_184_aa7{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_184_aa7,\r\n\t\t\t\t.tdi_184_aa7 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_184_aa7 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_186_7a0  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_186_7a0{\r\n                    vertical-align: baseline;\r\n                }.tdi_186_7a0 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_186_7a0 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_186_7a0 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13626&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_187_0ee\" class=\"tdc-row\"><div class=\"vc_row tdi_188_73d pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_188_73d,\r\n                .tdi_188_73d .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_188_73d,\r\n\t\t\t\t.tdi_188_73d .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_188_73d .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_190_0e1  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_190_0e1{\r\n                    vertical-align: baseline;\r\n                }.tdi_190_0e1 > .wpb_wrapper,\r\n\t\t\t\t.tdi_190_0e1 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_190_0e1 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_190_0e1 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_192_73a \"  style=\"height: 32px\"><\/div>[vc_column_text]\u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631\u060c \u0627\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u06cc \u0627\u0632 KPI \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0633\u062a\u0647 \u0628\u0647 \u0646\u06cc\u0627\u0632 \u0648 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0634\u0631\u06a9\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0646\u0648\u0639 \u0648 \u0632\u0645\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u0646\u062f. \u0628\u0631\u062e\u06cc \u0627\u0632 \u0627\u0646\u0648\u0627\u0639 \u0627\u0635\u0644\u06cc \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n<ul>\n<li><strong>\u0628\u0627\u0632\u0627\u0631 \u0632\u0645\u0627\u0646:<\/strong> \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0632\u0645\u0627\u0646 \u0639\u0631\u0636\u0647 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a\u060c \u0627\u0632 \u0627\u06cc\u062f\u0647 \u0648 \u0645\u0641\u0647\u0648\u0645 \u062a\u0627 \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0628\u0648\u062f\u0646 \u0641\u0631\u0648\u0634.<\/li>\n<li><strong>\u0632\u0645\u0627\u0646 \u0631\u0647\u0628\u0631\u06cc:<\/strong> \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u06cc\u06a9 \u0641\u0631\u0627\u06cc\u0646\u062f \u0645\u0639\u06cc\u0646 \u0627\u0633\u062a.<\/li>\n<li><strong>\u0627\u0646\u0628\u0627\u0631 \u0645\u0648\u062c\u0648\u062f\u06cc:<\/strong> \u062a\u0639\u062f\u0627\u062f \u062f\u0641\u0639\u0627\u062a \u06cc\u0627 \u0631\u0648\u0632\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u06cc\u06a9 \u06a9\u0627\u0644\u0627 \u06cc\u0627 \u06a9\u0627\u0644\u0627\u06cc \u0645\u0648\u062c\u0648\u062f\u060c \u062f\u0627\u0631\u0627\u06cc \u0645\u0648\u062c\u0648\u062f\u06cc \u0635\u0641\u0631 \u0627\u0633\u062a.<\/li>\n<li><strong>\u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631:<\/strong> \u0628\u0647 \u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631 \u062a\u0648\u0633\u0637 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 \u0637\u06cc \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li><strong>\u0628\u06cc\u0647\u0648\u062f\u06af\u06cc:<\/strong> \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0632\u0645\u0627\u0646 \u062a\u0648\u0644\u06cc\u062f \u0645\u0627\u0634\u06cc\u0646 \u06cc\u0627 \u062a\u06cc\u0645 \u06cc\u0627 \u0648\u0627\u062d\u062f \u0633\u0627\u062e\u062a \u0631\u0627 \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li><strong>\u06af\u0631\u062f\u0634 \u0645\u0648\u062c\u0648\u062f\u06cc \u06a9\u0627\u0644\u0627:<\/strong> \u0631\u0627\u0628\u0637\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u06cc\u0646 \u0645\u0635\u0631\u0641 \u06cc\u0627 \u062a\u0648\u0644\u06cc\u062f \u0648 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0645\u0627\u0646\u062f\u0647 \u0645\u0648\u062c\u0648\u062f\u06cc \u0633\u0647\u0627\u0645 \u0627\u0633\u062a.<\/li>\n<li><strong>\u06af\u0631\u062f\u0634 \u0645\u0627\u0644\u06cc:<\/strong> \u0645\u06cc\u0632\u0627\u0646 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646\u06cc \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u06a9\u0647 \u0628\u0627 \u0627\u062e\u062a\u0644\u0627\u0641 \u0639\u062f\u062f\u06cc \u0628\u06cc\u0646 \u067e\u0630\u06cc\u0631\u0634 \u0648 \u0627\u062e\u0631\u0627\u062c \u0645\u0637\u0627\u0628\u0642\u062a \u062f\u0627\u0631\u062f.<\/li>\n<li><strong>\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0641\u0631\u0648\u0634:<\/strong> \u06a9\u0644 \u062f\u0631\u0622\u0645\u062f \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u06a9\u0644 \u0641\u0631\u0648\u0634<\/li>\n<\/ul>\n<p>\u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0627\u0646\u0648\u0627\u0639 KPI \u06a9\u0647 \u0628\u0637\u0648\u0631 \u0627\u0646\u062d\u0635\u0627\u0631\u06cc \u062a\u0648\u0633\u0637 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u06cc\u0627 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0634\u0628\u06a9\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062f\u0631\u06af\u06cc\u0631 \u062a\u062c\u0627\u0631\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0647\u0633\u062a\u0646\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0645\u0627\u0646\u0646\u062f:<\/p>\n<ul>\n<li><strong>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644:<\/strong> \u06a9\u0644 \u0641\u0631\u0648\u0634 \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u06a9\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f \u0627\u0632 \u0633\u0627\u06cc\u062a<\/li>\n<li><strong>\u0646\u0631\u062e \u06af\u0632\u0627\u0641 \u06af\u0648\u06cc\u06cc (Bounce Rate):<\/strong> \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u062a\u0639\u062f\u0627\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u06a9\u0647 \u0628\u0647 \u06cc\u06a9 \u0635\u0641\u062d\u0647 \u0627\u0632 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0631\u06a9\u062a \u062f\u0633\u062a\u0631\u0633\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0647 \u0627\u0646\u062f \u0648 \u0628\u0644\u0627\u0641\u0627\u0635\u0644\u0647 \u067e\u0633 \u0627\u0632 \u0622\u0646 \u0628\u062f\u0648\u0646 \u0631\u0641\u062a\u0646 \u0628\u0647 \u0635\u0641\u062d\u0647 \u0628\u0639\u062f\u06cc\u060c \u0628\u0627\u0642\u06cc \u0645\u0627\u0646\u062f\u0647 \u0627\u0646\u062f.<\/li>\n<li><strong>\u0634\u0627\u062e\u0635 \u062a\u0639\u0627\u0645\u0644:<\/strong> \u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0627 \u0635\u0641\u062d\u0647 \u062a\u0639\u0627\u0645\u0644 \u062f\u0627\u0634\u062a\u0646\u062f\u060c \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062a\u0642\u0633\u06cc\u0645 \u0634\u062f\u0647 \u0627\u0646\u062f.<\/li>\n<li><strong>\u0634\u0627\u062e\u0635 \u062a\u0623\u062b\u06cc\u0631 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc:<\/strong> \u0628\u0647 \u0637\u0648\u0631 \u06af\u0633\u062a\u0631\u062f\u0647 \u062f\u0631 \u0641\u06cc\u0633 \u0628\u0648\u06a9 \u0648 \u062a\u0648\u06cc\u06cc\u062a\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u060c \u06a9\u0644 \u06cc\u0627 \u0627\u0634\u062a\u0631\u0627\u06a9\u0627\u062a \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u067e\u0633\u062a\u200c\u0647\u0627\u06cc \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_194_4aa \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_195_3a2\" class=\"tdc-row\"><div id=\"fasl8\" class=\"vc_row vc_custom_1606916523705 tdi_196_7d7 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916523705{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(40,0,59,0.6) !important;*background-color: rgb(40,0,59) !important;}\n\/* custom css *\/\n.tdi_196_7d7,\r\n                .tdi_196_7d7 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_196_7d7,\r\n\t\t\t\t.tdi_196_7d7 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_196_7d7 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_198_2ae  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_198_2ae{\r\n                    vertical-align: baseline;\r\n                }.tdi_198_2ae > .wpb_wrapper,\r\n\t\t\t\t.tdi_198_2ae > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_198_2ae > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_198_2ae > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f8<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u062a\u0641\u0627\u0648\u062a KPI \u0628\u0627 \u0645\u062a\u0631\u06cc\u06a9<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_200_927  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_200_927{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_200_927,\r\n\t\t\t\t.tdi_200_927 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_200_927 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_202_244  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_202_244{\r\n                    vertical-align: baseline;\r\n                }.tdi_202_244 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_202_244 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_202_244 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13627&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_203_371\" class=\"tdc-row\"><div class=\"vc_row tdi_204_72e pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_204_72e,\r\n                .tdi_204_72e .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_204_72e,\r\n\t\t\t\t.tdi_204_72e .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_204_72e .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_206_7e8  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_206_7e8{\r\n                    vertical-align: baseline;\r\n                }.tdi_206_7e8 > .wpb_wrapper,\r\n\t\t\t\t.tdi_206_7e8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_206_7e8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_206_7e8 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_208_6a4 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0645\u062a\u0631\u06cc\u06a9 \u0645\u062a\u062f\u0627\u0648\u0644\u200c\u062a\u0631\u06cc\u0646 \u0627\u0635\u0637\u0644\u0627\u062d\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u063a\u0644\u0628 \u0628\u0627 KPI \u0627\u0634\u062a\u0628\u0627\u0647 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0645\u062a\u0631\u06cc\u06a9 \u0645\u0642\u062f\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u062e\u0627\u0635 \u062f\u0631 \u06cc\u06a9 \u062a\u062c\u0627\u0631\u062a \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0642\u0628\u0644\u0627\u064b \u0630\u06a9\u0631 \u0634\u062f\u060c <span style=\"color: #ff00ff;\"><strong>KPI \u062f\u0631 \u0648\u0627\u0642\u0639 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062f\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u062f.<\/strong><\/span> \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u200cKPI\u200c\u0647\u0627 \u0631\u0627 \u0645\u0647\u0645\u200c\u062a\u0631 \u0627\u0632 \u0645\u062a\u0631\u06cc\u06a9 \u062f\u0627\u0646\u0633\u062a\u060c \u0632\u06cc\u0631\u0627 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062a\u062c\u0627\u0631\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0627\u0631\u0646\u062f.<\/p>\n<p>\u06cc\u06a9 \u0645\u062b\u0627\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u06a9\u0627\u0647\u0634 \u0627\u06cc\u0646 \u062a\u0641\u0627\u0648\u062a \u06a9\u0645\u06a9 \u06a9\u0646\u062f. KPI \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u06a9\u0631\u0631\u060c \u0645\u06cc\u0632\u0627\u0646 \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u06f2\u06f5 \u062f\u0631\u0635\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0645\u0634\u0627\u0647\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u0647\u0631 \u062a\u062c\u0627\u0631\u062a \u0645\u0631\u062a\u0628\u0637 \u0627\u0633\u062a\u060c \u06cc\u0639\u0646\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u0622\u0645\u062f!<\/p>\n<p>\u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631\u060c <span style=\"color: #ff00ff;\"><strong>\u0645\u062a\u0631\u06cc\u06a9 \u0686\u06cc\u0632\u06cc \u0645\u0627\u0646\u0646\u062f \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 PPC (\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc) \u0627\u0633\u062a.<\/strong> <\/span>\u0627\u06af\u0631\u0686\u0647 \u0645\u0647\u0645 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0639\u062f\u0627\u062f \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0631\u062f\u06cc\u0627\u0628\u06cc \u0634\u0648\u0646\u062f \u0627\u0645\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0633\u062a\u0642\u06cc\u0645\u06cc \u0628\u0627 \u0646\u062a\u0627\u06cc\u062c\u06cc \u0646\u062f\u0627\u0631\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062a\u062c\u0627\u0631\u06cc \u062e\u0648\u062f \u0646\u0632\u062f\u06cc\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>KPI\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062f\u0627\u0631\u0627\u06cc \u0645\u062a\u0631\u06cc\u06a9\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627\u0634\u0646\u062f. \u062f\u0631 \u0645\u062b\u0627\u0644 \u0628\u0627\u0644\u0627\u060c \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u06cc\u06a9 \u0645\u062a\u0631\u06cc\u06a9 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0627\u0634\u062f.<\/p>\n<div class=\"pillar-cta\">\n<p class=\"pillar-cta_desc\">\u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc<\/p>\n<p><a href=\"https:\/\/zehn.ir\/blog\/%d8%a8%d9%87%d8%aa%d8%b1%db%8c%d9%86-%d8%b1%d8%a7%d9%87-%d9%87%d8%a7%db%8c-%d8%aa%d8%a8%d9%84%db%8c%d8%ba%d8%a7%d8%aa-%d8%a7%db%8c%d9%86%d8%aa%d8%b1%d9%86%d8%aa%db%8c\/\/\">\u0627\u06a9\u0646\u0648\u0646 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f<\/a><\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_210_4ea \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_211_2ae\" class=\"tdc-row\"><div id=\"fasl9\" class=\"vc_row vc_custom_1606916544875 tdi_212_a77 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916544875{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(40,0,59,0.4) !important;*background-color: rgb(40,0,59) !important;}\n\/* custom css *\/\n.tdi_212_a77,\r\n                .tdi_212_a77 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_212_a77,\r\n\t\t\t\t.tdi_212_a77 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_212_a77 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_214_366  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_214_366{\r\n                    vertical-align: baseline;\r\n                }.tdi_214_366 > .wpb_wrapper,\r\n\t\t\t\t.tdi_214_366 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_214_366 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_214_366 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f9<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u0645\u0627\u0644\u06cc<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_216_4a2  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_216_4a2{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_216_4a2,\r\n\t\t\t\t.tdi_216_4a2 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_216_4a2 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_218_647  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_218_647{\r\n                    vertical-align: baseline;\r\n                }.tdi_218_647 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_218_647 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_218_647 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13628&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_219_324\" class=\"tdc-row\"><div class=\"vc_row tdi_220_62e pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_220_62e,\r\n                .tdi_220_62e .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_220_62e,\r\n\t\t\t\t.tdi_220_62e .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_220_62e .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_222_a37  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_222_a37{\r\n                    vertical-align: baseline;\r\n                }.tdi_222_a37 > .wpb_wrapper,\r\n\t\t\t\t.tdi_222_a37 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_222_a37 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_222_a37 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_224_e77 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u0628\u0647 KPI \u0645\u0627\u0644\u06cc \u0646\u06af\u0627\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0628\u062f\u06cc\u0646 \u0645\u0639\u0646\u0627 \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0639\u0644\u0627\u0642\u0647 \u0645\u0646\u062f \u0628\u0647 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u062e\u0634 \u0645\u0627\u0644\u06cc \u062e\u0648\u062f \u0647\u0633\u062a\u06cc\u062f.<\/p>\n<p>\u0628\u0647 \u0637\u0648\u0631 \u062e\u0627\u0635\u060c \u0634\u0645\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u0628\u0648\u062f\u062c\u0647 \u0634\u0645\u0627 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0645\u0627\u0644\u06cc \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u062a\u0627\u0646 \u0645\u0637\u0627\u0628\u0642\u062a \u062f\u0627\u0631\u062f \u06cc\u0627 \u062e\u06cc\u0631!<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0686\u0646\u062f \u0646\u0645\u0648\u0646\u0647 \u0627\u0632 KPI \u0645\u0627\u0644\u06cc \u0622\u0648\u0631\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0645\u0634\u0627\u063a\u0644 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f:<\/p>\n<ul>\n<li><strong>\u062d\u0627\u0634\u06cc\u0647 \u0633\u0648\u062f \u062e\u0627\u0644\u0635 (NPM):<\/strong> \u0627\u06cc\u0646 \u0631\u0642\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0627 \u06af\u0631\u0641\u062a\u0646 \u06a9\u0644 \u062f\u0631\u0622\u0645\u062f \u0648 \u06a9\u0633\u0631 \u06a9\u0644\u06cc\u0647 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 (\u0639\u0645\u0644\u06cc\u0627\u062a\u06cc\u060c \u0645\u0627\u0644\u06cc\u0627\u062a\u06cc \u0648 \u0628\u0647\u0631\u0647) \u0633\u0648\u062f \u062e\u0648\u062f \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f.<\/li>\n<li><strong>\u062f\u0631\u0622\u0645\u062f \u0645\u0627\u0647\u0627\u0646\u0647 \u062f\u0648\u0631\u0647 \u0627\u06cc (MRR):<\/strong> \u0627\u06cc\u0646 \u062f\u0631\u0622\u0645\u062f \u0645\u0627\u0647\u0627\u0646\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0647\u0631 \u0645\u0627\u0647 \u0628\u062f\u0648\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc\u060c \u0645\u0646\u0627\u0628\u0639 \u0627\u0636\u0627\u0641\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f.<\/li>\n<li><strong>\u0633\u0631\u0645\u0627\u06cc\u0647 \u062f\u0631 \u06af\u0631\u062f\u0634:<\/strong> \u0627\u06cc\u0646 \u0645\u06cc\u0632\u0627\u0646 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9 \u062a\u062c\u0627\u0631\u062a \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u062f\u0627\u0631\u062f (\u062f\u0627\u0631\u0627\u06cc\u06cc\u200c\u0647\u0627 \u0648 \u0628\u062f\u0647\u06cc\u200c\u0647\u0627\u06cc \u062c\u0627\u0631\u06cc) \u0648 \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0631\u0648\u0632\u0645\u0631\u0647 \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<li><strong>\u062c\u0631\u06cc\u0627\u0646 \u0646\u0642\u062f\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc (OCF):<\/strong> \u0627\u06cc\u0646 \u0645\u0647\u0645 \u0648\u062c\u0647 \u0646\u0642\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0627\u0632 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0639\u0627\u062f\u06cc \u062e\u0648\u062f \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u06cc\u06a9 KPI \u0627\u0633\u062a \u06a9\u0647 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0622\u06cc\u0627 \u06cc\u06a9 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06a9\u0627\u0641\u06cc \u067e\u0648\u0644 \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0627\u062f\u0627\u0645\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a \u0648 \u062d\u062a\u06cc \u0645\u0642\u06cc\u0627\u0633 \u062e\u0648\u062f \u0628\u062f\u0648\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0628\u0648\u062f\u062c\u0647 \u062e\u0627\u0631\u062c\u06cc \u0631\u0627 \u06a9\u0633\u0628 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06cc\u0627 \u062e\u06cc\u0631.<\/li>\n<li><strong>\u0646\u0633\u0628\u062a \u0641\u0639\u0644\u06cc:<\/strong> \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u0645\u06cc\u0632\u0627\u0646 \u0646\u0642\u062f\u06cc\u0646\u06af\u06cc \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u0631\u0627\u0628\u0637\u0647 \u0628\u0627 \u0627\u0646\u062c\u0627\u0645 \u062a\u0639\u0647\u062f\u0627\u062a \u062e\u0648\u062f \u062f\u0631 \u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a \u0627\u0633\u062a.<\/li>\n<li><strong>\u0648\u0627\u0631\u06cc\u0627\u0646\u0633 \u0628\u0648\u062f\u062c\u0647:<\/strong> \u0648\u0627\u0631\u06cc\u0627\u0646\u0633 \u0628\u0648\u062f\u062c\u0647 \u06cc\u06a9 \u0645\u0642\u062f\u0627\u0631 \u0639\u062f\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0627\u062e\u062a\u0644\u0627\u0641 \u0631\u0642\u0645 \u0628\u0648\u062f\u062c\u0647 \u0628\u0646\u062f\u06cc \u0634\u062f\u0647 \u0628\u0627 \u0631\u0642\u0645 \u0648\u0627\u0642\u0639\u06cc \u0628\u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u06cc\u062f.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_226_a33 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_227_365\" class=\"tdc-row\"><div id=\"fasl10\" class=\"vc_row vc_custom_1606916562546 tdi_228_24a pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916562546{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(40,0,59,0.2) !important;*background-color: rgb(40,0,59) !important;}\n\/* custom css *\/\n.tdi_228_24a,\r\n                .tdi_228_24a .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_228_24a,\r\n\t\t\t\t.tdi_228_24a .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_228_24a .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_230_2ee  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_230_2ee{\r\n                    vertical-align: baseline;\r\n                }.tdi_230_2ee > .wpb_wrapper,\r\n\t\t\t\t.tdi_230_2ee > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_230_2ee > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_230_2ee > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f0<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_232_6b6  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_232_6b6{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_232_6b6,\r\n\t\t\t\t.tdi_232_6b6 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_232_6b6 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_234_277  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_234_277{\r\n                    vertical-align: baseline;\r\n                }.tdi_234_277 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_234_277 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_234_277 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13629&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_235_74b\" class=\"tdc-row\"><div class=\"vc_row tdi_236_a5a pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_236_a5a,\r\n                .tdi_236_a5a .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_236_a5a,\r\n\t\t\t\t.tdi_236_a5a .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_236_a5a .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_238_2aa  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_238_2aa{\r\n                    vertical-align: baseline;\r\n                }.tdi_238_2aa > .wpb_wrapper,\r\n\t\t\t\t.tdi_238_2aa > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_238_2aa > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_238_2aa > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_240_343 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u0641\u0642 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f\u060c \u0631\u0648\u062d \u0645\u0627\u0644\u06cc \u062c\u062f\u06cc\u062f\u06cc \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0644\u0628\u062f \u0634\u0631\u06a9\u062a \u0628\u062f\u0645\u062f. \u0627\u06cc\u0646 \u0628\u062f\u0627\u0646 \u0645\u0639\u0646\u0627 \u0627\u0633\u062a \u06a9\u0647 \u0647\u0631 \u062a\u0635\u0645\u06cc\u0645 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u062a\u0635\u0645\u06cc\u0645 \u0635\u062d\u06cc\u062d \u0628\u0631\u0627\u06cc \u062f\u06cc\u062f\u0646 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI) \u0628\u0631\u0627\u06cc \u0647\u0631 \u0641\u0639\u0627\u0644\u06cc\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627\u0634\u062f. \u0627\u06cc\u0646 \u0645\u0633\u062a\u0644\u0632\u0645 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc KPI \u00a0\u0645\u0646\u0627\u0633\u0628 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0686\u0646\u062f \u0646\u0645\u0648\u0646\u0647 \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc KPI \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0645\u0634\u0627\u063a\u0644 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f:<\/p>\n<ul>\n<li><strong>\u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0628 \u0633\u0627\u06cc\u062a:<\/strong> \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0627\u06cc \u0627\u0632 \u062a\u0645\u0627\u0645 \u0645\u0646\u0627\u0628\u0639 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0631\u0645\u063a\u0627\u0646 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f. \u0645\u0639\u0645\u0648\u0644\u0627\u064b\u060c \u0627\u06cc\u0646 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0645\u0642\u0627\u06cc\u0633\u0647 \u0633\u0647 \u0639\u0646\u0635\u0631 \u0628\u0632\u0631\u06af \u0627\u0639\u0645 \u0627\u0632 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u060c \u0645\u0631\u0627\u062c\u0639\u0647 \u0628\u0647 \u0627\u0641\u0631\u0627\u062f \u0648 \u0645\u0631\u0627\u062c\u0639\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0648\u0628\u0633\u0627\u06cc\u062a \u0627\u0633\u062a.<\/li>\n<li><strong>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc (MQL):<\/strong> \u067e\u06cc\u0634\u0631\u0648 \u0647\u0631 \u06a9\u0633\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u062a\u062c\u0627\u0631\u06cc \u0634\u0645\u0627 \u0639\u0644\u0627\u0642\u0647 \u0645\u0646\u062f \u0634\u062f\u0647 \u0628\u0627\u0634\u062f. MQL \u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0648\u0633\u06cc\u0644\u0647 \u0622\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0627\u062d\u062a\u0645\u0627\u0644 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u0646\u062f\u0647 \u0631\u0627 \u062a\u0634\u062e\u06cc\u0635 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/li>\n<li><strong>\u0634\u0627\u062e\u0635 \u062e\u0627\u0644\u0635 \u0645\u0631\u0648\u062c\u0627\u0646 (Net Promoter Score):<\/strong> \u0627\u06cc\u0646 \u06cc\u06a9 \u0645\u0642\u062f\u0627\u0631 \u0639\u062f\u062f\u06cc \u0628\u06cc\u0646 \u06f1\u06f0\u06f0 \u0648 \u06f1\u06f0\u06f0 \u0627\u0633\u062a \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0631\u0627\u0628\u0637\u0647 \u0628\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u0634\u0645\u0627 \u0686\u0647 \u0645\u0642\u062f\u0627\u0631 \u0645\u0627\u06cc\u0644 \u0628\u0647 \u0645\u0639\u0631\u0641\u06cc \u0627\u0633\u062a.<\/li>\n<li><strong>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644:<\/strong> \u0627\u06cc\u0646 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0635\u0648\u0631\u062a \u062a\u0639\u0627\u0645\u0644 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0627 \u062a\u062c\u0627\u0631\u062a \u0634\u0645\u0627\u060c \u0627\u0642\u062f\u0627\u0645 \u0645\u0637\u0644\u0648\u0628\u06cc \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0647\u0646\u06af\u0627\u0645 \u0645\u0631\u0627\u062c\u0639\u0647 \u0628\u0647 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0627\u0642\u062f\u0627\u0645 \u0628\u0647 \u062e\u0631\u06cc\u062f (\u062e\u0631\u06cc\u062f \u06cc\u0627 \u0627\u0634\u062a\u0631\u0627\u06a9) \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<li><strong>\u0646\u0633\u0628\u062a \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0628\u0647 \u0644\u06cc\u062f:<\/strong> \u0627\u06cc\u0646 \u062a\u0639\u062f\u0627\u062f \u0627\u0641\u0631\u0627\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0627\u0632\u062f\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u062f\u0631 \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0645\u0634\u062e\u0635\u06cc \u0628\u0647 \u0644\u06cc\u062f \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0646\u062f.<\/li>\n<li><strong>\u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9:<\/strong> \u0627\u06cc\u0646\u200c\u0647\u0627 \u0627\u0641\u0631\u0627\u062f\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u0646\u0634\u062f\u0647 \u0628\u0647 \u062c\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u067e\u0648\u0644\u06cc \u0627\u0632 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0627\u0632\u062f\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_242_aa3 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_243_a44\" class=\"tdc-row\"><div id=\"fasl11\" class=\"vc_row vc_custom_1606916625433 tdi_244_72a pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916625433{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #dc089f !important;}\n\/* custom css *\/\n.tdi_244_72a,\r\n                .tdi_244_72a .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_244_72a,\r\n\t\t\t\t.tdi_244_72a .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_244_72a .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_246_ee7  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_246_ee7{\r\n                    vertical-align: baseline;\r\n                }.tdi_246_ee7 > .wpb_wrapper,\r\n\t\t\t\t.tdi_246_ee7 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_246_ee7 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_246_ee7 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f1<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u0641\u0631\u0648\u0634<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_248_6cc  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_248_6cc{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_248_6cc,\r\n\t\t\t\t.tdi_248_6cc .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_248_6cc .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_250_f44  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_250_f44{\r\n                    vertical-align: baseline;\r\n                }.tdi_250_f44 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_250_f44 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_250_f44 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13630&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_251_142\" class=\"tdc-row\"><div class=\"vc_row tdi_252_e12 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_252_e12,\r\n                .tdi_252_e12 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_252_e12,\r\n\t\t\t\t.tdi_252_e12 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_252_e12 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_254_535  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_254_535{\r\n                    vertical-align: baseline;\r\n                }.tdi_254_535 > .wpb_wrapper,\r\n\t\t\t\t.tdi_254_535 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_254_535 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_254_535 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_256_644 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u06cc\u06a9 \u062a\u062c\u0627\u0631\u062a\u060c \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0631\u0627 \u0628\u0627 \u0647\u062f\u0641 \u062f\u0631\u0622\u0645\u062f\u0632\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627 \u062a\u0648\u0633\u0637 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<p>\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 KPI\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0634\u062e\u06cc\u0635 \u062f\u0647\u06cc\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0637\u0627\u0628\u0642 \u0627\u0646\u062a\u0638\u0627\u0631 \u0631\u0627 \u062f\u0627\u0631\u062f \u06cc\u0627 \u062e\u06cc\u0631. \u062f\u0631 \u063a\u06cc\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a\u060c \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u062a\u062f\u0627\u0628\u06cc\u0631\u06cc \u0627\u062a\u062e\u0627\u0630 \u0634\u0648\u062f \u062a\u0627 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06af\u0631\u062f\u062f \u06a9\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0631\u0648\u0634 \u0628\u0647\u06cc\u0646\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0686\u0646\u062f \u0646\u0645\u0648\u0646\u0647 \u0627\u0632 KPI \u0641\u0631\u0648\u0634 \u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0645\u0634\u0627\u063a\u0644 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f:<\/p>\n<ul>\n<li><strong>\u0641\u0631\u0648\u0634 \u0645\u0627\u0647\u0627\u0646\u0647 \u062c\u062f\u06cc\u062f:<\/strong> \u0627\u06cc\u0646 \u062a\u0639\u062f\u0627\u062f \u0644\u06cc\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u062f\u0631 \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u0645\u0634\u062e\u0635 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u062a\u0627 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u062a\u0648\u0627\u0646\u062f \u0627\u0647\u062f\u0627\u0641 \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u062f\u0631\u0622\u0645\u062f\u0632\u0627\u06cc\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u06a9\u0646\u062f.<\/li>\n<li><strong>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0641\u0639\u0644:<\/strong> \u0627\u06cc\u0646 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0633\u0648\u062f\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u067e\u0631\u062f\u0627\u062e\u062a\u06cc \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f. \u0627\u06cc\u0646 \u0645\u062d\u0627\u0633\u0628\u0647 \u0628\u0627 \u062a\u0642\u0633\u06cc\u0645 \u06a9\u0644 \u062a\u0628\u062f\u06cc\u0644\u200c\u0647\u0627 \u0628\u0647 \u06a9\u0644 \u0645\u0646\u062c\u0631 \u0648 \u0633\u067e\u0633 \u0636\u0631\u0628\u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u062f\u0631 \u06f1\u06f0\u06f0 \u0627\u0633\u062a.<\/li>\n<li><strong>\u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u0627\u06a9\u062a\u0633\u0627\u0628 (CPA):<\/strong> \u0627\u06cc\u0646 \u0645\u0628\u0644\u063a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u06cc\u0627 \u06a9\u0627\u0646\u0627\u0644 \u062e\u0627\u0635 \u0628\u0631\u0627\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0647\u062f\u0627\u06cc\u062a \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u0646\u062f\u0647 \u0647\u0632\u06cc\u0646\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f.<\/li>\n<li><strong>\u0631\u0647\u0628\u0631\u0627\u0646 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0641\u0631\u0648\u0634 (SQL):<\/strong> \u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0622\u0646 \u0631\u0627 \u062a\u0623\u06cc\u06cc\u062f \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u06cc\u0634\u062a\u0631 \u062a\u0648\u0633\u0639\u0647 \u06cc\u0627\u0641\u062a\u0647 \u0648 \u0627\u0632 \u06a9\u0627\u0646\u0627\u0644 \u0641\u0631\u0648\u0634 \u0647\u062f\u0627\u06cc\u062a \u0634\u0648\u062f.<\/li>\n<li>\u0627<strong>\u0631\u0632\u0634 \u0645\u0627\u062f\u0627\u0645 \u0627\u0644\u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc (CLTV):<\/strong> \u0627\u06cc\u0646 \u0645\u06cc\u0632\u0627\u0646 \u062f\u0631\u0622\u0645\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0646\u062a\u0638\u0627\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u06a9\u0644 \u0639\u0645\u0631 \u062e\u0648\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0646\u062f.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_258_a77 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_259_267\" class=\"tdc-row\"><div id=\"fasl12\" class=\"vc_row vc_custom_1606917024933 tdi_260_426 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606917024933{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_260_426,\r\n                .tdi_260_426 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_260_426,\r\n\t\t\t\t.tdi_260_426 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_260_426 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_262_a3a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_262_a3a{\r\n                    vertical-align: baseline;\r\n                }.tdi_262_a3a > .wpb_wrapper,\r\n\t\t\t\t.tdi_262_a3a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_262_a3a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_262_a3a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f2<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_264_ac3  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_264_ac3{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_264_ac3,\r\n\t\t\t\t.tdi_264_ac3 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_264_ac3 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_266_3ae  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_266_3ae{\r\n                    vertical-align: baseline;\r\n                }.tdi_266_3ae .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_266_3ae .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_266_3ae .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13631&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_267_764\" class=\"tdc-row\"><div class=\"vc_row tdi_268_7a7 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_268_7a7,\r\n                .tdi_268_7a7 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_268_7a7,\r\n\t\t\t\t.tdi_268_7a7 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_268_7a7 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_270_076  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_270_076{\r\n                    vertical-align: baseline;\r\n                }.tdi_270_076 > .wpb_wrapper,\r\n\t\t\t\t.tdi_270_076 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_270_076 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_270_076 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_272_632 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u062f\u0631 \u0637\u0648\u0644 \u0633\u0627\u0644\u200c\u0647\u0627\u060c \u0645\u0627 \u0634\u0627\u0647\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0628\u0648\u062f\u0647\u200c\u0627\u06cc\u0645\u060c \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628 \u0645\u0634\u0627\u063a\u0644 \u0645\u062a\u06a9\u06cc \u0628\u0647 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0633\u0646\u062a\u06cc \u0631\u0627 \u0645\u062c\u0628\u0648\u0631 \u0628\u0647 \u0627\u06cc\u062c\u0627\u062f \u0648\u06cc\u062a\u0631\u06cc\u0646 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc \u062e\u0648\u062f \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0646\u06cc\u0632 \u062a\u0639\u062f\u0627\u062f\u06cc KPI \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u0645\u0648\u0641\u0642\u06cc\u062a \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0634\u0627\u0645\u0644 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u060c \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0647\u0631 \u062e\u0631\u06cc\u062f \u0648 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a.<\/p>\n<p>\u0633\u0627\u06cc\u0631 \u200c\u200cKPI\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062a\u062d\u062a \u0646\u0638\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n<ul>\n<li><strong>\u0646\u0631\u062e \u0627\u0646\u0635\u0631\u0627\u0641 \u0627\u0632 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f:<\/strong> \u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0639\u0644\u0627\u0642\u0647 \u0645\u0646\u062f \u0628\u0647 \u062e\u0631\u06cc\u062f \u06a9\u0627\u0644\u0627\u06cc\u06cc \u062f\u0631 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0634\u0645\u0627 \u0627\u0633\u062a\u060c \u0622\u0646 \u06a9\u0627\u0644\u0627 \u0648\u0627\u0631\u062f \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0648 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u062f\u0648\u0646 \u062a\u06a9\u0645\u06cc\u0644 \u0641\u0631\u0622\u06cc\u0646\u062f \u06a9\u0627\u0645\u0644 \u062e\u0631\u06cc\u062f\u060c \u0648\u0628 \u0633\u0627\u06cc\u062a \u0631\u0627 \u062a\u0631\u06a9 \u06a9\u0646\u062f \u0648 \u0686\u06cc\u0632\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0631\u0647\u0627 \u0634\u062f\u0647 \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u062f. \u0646\u0631\u062e \u062a\u0631\u06a9 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f\u060c \u062a\u0639\u062f\u0627\u062f \u0627\u0641\u0631\u0627\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/li>\n<li><strong>\u062d\u0627\u0634\u06cc\u0647 \u0633\u0648\u062f \u0646\u0627\u062e\u0627\u0644\u0635:<\/strong> \u0627\u06cc\u0646 KPI \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u0632\u0627\u0646 \u067e\u0648\u0644\u06cc \u06a9\u0647 \u062a\u062c\u0627\u0631\u062a \u0634\u0645\u0627 \u0627\u0632 \u062a\u0645\u0627\u0645 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u0641\u0631\u0648\u062e\u062a\u0647 \u0648 \u067e\u0633 \u0627\u0632 \u06a9\u0633\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u06a9\u0633\u0628 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n<li><strong>\u0645\u0642\u062f\u0627\u0631 \u0645\u062a\u0648\u0633\u0637 \u200b\u200b\u0633\u0641\u0627\u0631\u0634:<\/strong> \u0627\u06cc\u0646 KPI \u0628\u0647 \u062a\u0646\u0647\u0627\u06cc\u06cc \u0642\u0627\u0628\u0644 \u062a\u0648\u0636\u06cc\u062d \u0627\u0633\u062a\u060c \u0645\u0642\u062f\u0627\u0631 \u0645\u062a\u0648\u0633\u0637 \u200b\u200b\u0633\u0641\u0627\u0631\u0634\u0627\u062a \u0634\u0645\u0627. \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0639\u062f\u062f \u062a\u0627 \u062d\u062f \u0645\u0645\u06a9\u0646 \u0632\u06cc\u0627\u062f \u0627\u0633\u062a \u0632\u06cc\u0631\u0627 \u0647\u0631\u0686\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0634\u0648\u062f\u060c \u062f\u0631\u0622\u0645\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u0646\u06cc\u0632 \u0628\u062f\u0633\u062a \u062e\u0648\u0627\u0647\u06cc\u062f \u0622\u0648\u0631\u062f.<\/li>\n<li><strong>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062b\u0628\u062a \u0646\u0627\u0645 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u0645\u06cc\u0644:<\/strong> \u0627\u06cc\u0646 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u062e\u0628\u0631\u0646\u0627\u0645\u0647 \u0627\u06cc\u0645\u06cc\u0644 \u062f\u0631 \u0648\u0628 \u0633\u0627\u06cc\u062a \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0634\u0645\u0627 \u0645\u0634\u062a\u0631\u06a9 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0639\u0644\u0627\u0642\u0647 \u0645\u0633\u062a\u0645\u0631 \u0628\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u06cc\u0646\u062f\u0647 \u0634\u0645\u0627 \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/li>\n<li><strong>\u0628\u0627\u0632\u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a:<\/strong> \u0627\u06cc\u0646 \u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u06cc\u0627 ROI \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0627\u0628\u062a \u0647\u0631 \u062f\u0644\u0627\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0632\u06cc\u0646\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u062a\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062c\u062f\u06cc\u062f\u06cc \u0631\u0627 \u0628\u0647 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u062e\u0648\u062f \u062c\u0630\u0628 \u06a9\u0646\u06cc\u062f.<\/li>\n<li><strong>\u0647\u0632\u06cc\u0646\u0647 \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc \u0641\u0631\u0648\u062e\u062a\u0647 \u0634\u062f\u0647:<\/strong> \u0627\u06cc\u0646 \u0645\u0642\u062f\u0627\u0631 \u067e\u0648\u0644\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u06cc\u0627 \u0633\u0627\u062e\u062a \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062a\u0648\u0633\u0637 \u0628\u0627\u0632\u0631\u06af\u0627\u0646\u06cc \u062f\u0631 \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0645\u0634\u062e\u0635\u06cc \u0641\u0631\u0648\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_274_224 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_275_6a9\" class=\"tdc-row\"><div id=\"fasl13\" class=\"vc_row vc_custom_1609749346291 tdi_276_aae pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749346291{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_276_aae,\r\n                .tdi_276_aae .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_276_aae,\r\n\t\t\t\t.tdi_276_aae .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_276_aae .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_278_724  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_278_724{\r\n                    vertical-align: baseline;\r\n                }.tdi_278_724 > .wpb_wrapper,\r\n\t\t\t\t.tdi_278_724 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_278_724 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_278_724 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f3<\/strong><\/span><\/p>\n<h4 style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc<\/span><\/h4>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_280_378  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_280_378{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_280_378,\r\n\t\t\t\t.tdi_280_378 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_280_378 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_282_2ee  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_282_2ee{\r\n                    vertical-align: baseline;\r\n                }.tdi_282_2ee .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_282_2ee .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_282_2ee .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13632&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_283_446\" class=\"tdc-row\"><div class=\"vc_row tdi_284_f60 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_284_f60,\r\n                .tdi_284_f60 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_284_f60,\r\n\t\t\t\t.tdi_284_f60 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_284_f60 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_286_903  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_286_903{\r\n                    vertical-align: baseline;\r\n                }.tdi_286_903 > .wpb_wrapper,\r\n\t\t\t\t.tdi_286_903 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_286_903 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_286_903 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_288_e43 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062d\u06cc\u0627\u062a \u0647\u0631 \u0645\u0634\u0627\u063a\u0644\u06cc \u0647\u0633\u062a\u0646\u062f. \u0627\u06cc\u0646 \u0628\u062f\u0627\u0646 \u0645\u0639\u0646\u0627 \u0627\u0633\u062a \u06a9\u0647 \u0631\u0636\u0627\u06cc\u062a \u062e\u0627\u0637\u0631 \u0622\u0646\u200c\u0647\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0628\u0642\u0627\u06cc \u0647\u0631 \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n<p>\u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u062d\u062f \u062e\u0648\u062f \u0627\u0633\u062a\u060c \u0628\u0627\u06cc\u062f \u200cKPI\u200c\u0647\u0627\u06cc \u0645\u0646\u0627\u0633\u0628 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u062a\u0639\u062f\u0627\u062f\u06cc \u0627\u0632 \u200cKPI\u200c\u0647\u0627\u06cc \u0645\u0647\u0645 \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f:<\/p>\n<ul>\n<li><strong>\u0627\u0645\u062a\u06cc\u0627\u0632 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc:<\/strong> \u0627\u06cc\u0646 \u06cc\u06a9 \u0645\u0642\u062f\u0627\u0631 \u0639\u062f\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u0645\u06cc\u0632\u0627\u0646 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u0627\u0632 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0634\u0645\u0627 \u0686\u06cc\u0633\u062a.<\/li>\n<li><strong>\u0627\u0648\u0644\u06cc\u0646 \u0628\u0627\u0631 \u067e\u0627\u0633\u062e:<\/strong> \u0627\u06cc\u0646 \u0645\u06cc\u0632\u0627\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u062f\u0631 \u0627\u0648\u0644\u06cc\u0646 \u062a\u0645\u0627\u0633 \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u06cc\u0627 \u062a\u0645\u0627\u0633 \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li><strong>\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0632\u0645\u0627\u0646 \u062a\u0635\u0645\u06cc\u0645:<\/strong> \u0627\u06cc\u0646 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0632\u0645\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u06af\u06cc \u0628\u0647 \u0634\u06a9\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0646\u06cc\u0627\u0632 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f. \u0627\u06cc\u0646 \u0639\u062f\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u062a\u0627 \u062d\u062f \u0645\u0645\u06a9\u0646 \u06a9\u0645 \u0628\u0627\u0634\u062f.<\/li>\n<li><strong>\u0646\u0631\u062e \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc:<\/strong> \u0627\u06cc\u0646 \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u062c\u0627\u0631\u062a \u0634\u0645\u0627 \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0645\u0634\u062e\u0635\u06cc \u0634\u0631\u0648\u0639 \u0628\u0647 \u06a9\u0627\u0631 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0646\u06af\u0647 \u062f\u0627\u0631\u062f. \u0639\u06a9\u0633 \u0627\u06cc\u0646 KPI \u0647\u0645\u0627\u0646 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0646\u0631\u062e \u0686\u0631\u062e\u0634 \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_290_764 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_291_ea7\" class=\"tdc-row\"><div id=\"fasl14\" class=\"vc_row vc_custom_1609749358017 tdi_292_662 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749358017{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_292_662,\r\n                .tdi_292_662 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_292_662,\r\n\t\t\t\t.tdi_292_662 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_292_662 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_294_ba4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_294_ba4{\r\n                    vertical-align: baseline;\r\n                }.tdi_294_ba4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_294_ba4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_294_ba4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_294_ba4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f4<\/strong><\/span><\/p>\n<h4 style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u06cc\u06a9 KPI \u062e\u0648\u0628<\/span><\/h4>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_296_aaa  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_296_aaa{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_296_aaa,\r\n\t\t\t\t.tdi_296_aaa .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_296_aaa .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_298_774  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_298_774{\r\n                    vertical-align: baseline;\r\n                }.tdi_298_774 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_298_774 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_298_774 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13635&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_299_486\" class=\"tdc-row\"><div class=\"vc_row tdi_300_3de pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_300_3de,\r\n                .tdi_300_3de .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_300_3de,\r\n\t\t\t\t.tdi_300_3de .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_300_3de .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_302_586  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_302_586{\r\n                    vertical-align: baseline;\r\n                }.tdi_302_586 > .wpb_wrapper,\r\n\t\t\t\t.tdi_302_586 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_302_586 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_302_586 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_304_e34 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0634\u0627\u062e\u0635 \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0639\u06cc\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0633\u0637 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0631\u0627\u06cc \u0646\u0638\u0627\u0631\u062a \u0648 \u06a9\u0645\u06cc \u0633\u0627\u0632\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0648 \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u06a9\u0647 \u0642\u0628\u0644\u0627\u064b \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>KPI \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 <span style=\"color: #ff00ff;\"><strong>\u0627\u0632 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u0648\u0641\u0642\u06cc\u062a \u0627\u0647\u062f\u0627\u0641 \u0648 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0644\u0646\u062f \u0645\u062f\u062a<\/strong><\/span> \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627 \u0648 \u0633\u0627\u06cc\u0631 \u0639\u0645\u0644\u06a9\u0631\u062f\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0645\u0627\u0646\u0646\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0641\u0631\u0648\u0634\u060c \u062a\u0648\u0644\u06cc\u062f \u0648 \u0645\u0631\u0627\u0642\u0628\u062a \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u062f.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u0645\u0624\u062b\u0631 \u0648\u0627\u0642\u0639 \u0634\u062f\u0646 KPI \u0628\u0627\u06cc\u062f \u0645\u0634\u062e\u0635\u0627\u062a \u0632\u06cc\u0631 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u0634\u0648\u0646\u062f:<\/p>\n<ul>\n<li>\u0628\u0627 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0644\u06cc\u0633\u062a\u06cc \u0627\u0632 KPI \u0628\u0631\u0627\u06cc \u0647\u0631 \u0634\u062e\u0635\u06cc \u0634\u0631\u0648\u0639 \u0646\u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0628\u0631\u0627\u06cc \u0647\u062f\u0627\u06cc\u062a \u0646\u062a\u0627\u06cc\u062c \u0627\u0632 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0627\u0632 \u200cKPI\u200c\u0647\u0627\u06cc \u0628\u0627\u0637\u0644 \u062e\u0648\u062f\u062f\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u0627\u0639\u062f\u0627\u062f \u0646\u06af\u0627\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0627\u062c\u0627\u0632\u0647 \u062f\u0647\u06cc\u062f \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u062a\u0635\u0645\u06cc\u0645 \u0628\u06af\u06cc\u0631\u0646\u062f.<\/li>\n<li>\u0647\u0645\u06cc\u0634\u0647 \u0628\u0647 \u06cc\u0627\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 KPI \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0631\u0627 \u062a\u0633\u0647\u06cc\u0644 \u06a9\u0646\u062f.<\/li>\n<li>\u0645\u062d\u0631\u06a9\u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0631\u0627 \u0645\u0646\u0639\u06a9\u0633 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062e\u0627\u0635\u06cc \u0645\u0631\u0628\u0648\u0637 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/li>\n<li>\u0645\u0642\u06cc\u0627\u0633 \u063a\u06cc\u0631\u0645\u0627\u0644\u06cc \u0627\u0633\u062a.<\/li>\n<li>\u0645\u0631\u062a\u0628\u0627\u064b \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/li>\n<li>\u062a\u0648\u0633\u0637 \u0645\u062f\u06cc\u0631\u0627\u0646 \u062a\u0639\u0631\u06cc\u0641 \u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/li>\n<li>\u062a\u0648\u0633\u0637 \u0645\u062f\u06cc\u0631 \u0639\u0627\u0645\u0644 \u0648 \u062a\u06cc\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u0634\u062f \u0639\u0645\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<li>\u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u0634\u0631\u06a9\u062a\u06cc \u0627\u0633\u062a.<\/li>\n<li>\u0645\u0627\u0647\u06cc\u062a\u06cc \u067e\u06cc\u0634 \u0628\u06cc\u0646\u0627\u0646\u0647 \u062f\u0627\u0631\u062f\u060c \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f\u0647 \u0622\u0646\u0686\u0647 \u06a9\u0647 \u0628\u0627\u0639\u062b \u0627\u06cc\u062c\u0627\u062f \u0627\u0631\u0632\u0634 \u062a\u062c\u0627\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<li>\u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0631\u062f\u06cc \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0646\u06a9\u0646\u06cc\u062f\u060c \u062f\u0631 \u0639\u0648\u0636 \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627 \u0648 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627 \u0646\u06af\u0627\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<li>\u062f\u0631\u06a9 \u0622\u0646 \u0622\u0633\u0627\u0646 \u0627\u0633\u062a.<\/li>\n<li>\u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0645\u0646\u0627\u0633\u0628 \u0648 \u0645\u062b\u0628\u062a \u0631\u0627 \u062a\u0634\u0648\u06cc\u0642 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0628\u0647 \u0645\u0648\u0642\u0639 \u0648 \u062f\u0642\u06cc\u0642\u06cc \u0627\u0633\u062a.<\/li>\n<li>\u0628\u0647 \u0648\u0636\u0648\u062d \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0686\u0647 \u0627\u0642\u062f\u0627\u0645\u06cc \u0631\u0627 \u0644\u0627\u0632\u0645 \u062f\u0627\u0631\u0646\u062f.<\/li>\n<li>\u062f\u0631 \u06a9\u0644 \u0633\u0627\u0632\u0645\u0627\u0646 \u0642\u0627\u0628\u0644 \u0645\u0634\u0627\u0647\u062f\u0647 \u0627\u0633\u062a.<\/li>\n<li>\u0622\u0628\u0634\u0627\u0631\u06cc \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0633\u062a.<\/li>\n<li>\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u06a9\u0627\u0631\u0628\u0631 \u06cc\u0627 \u0628\u0647 \u062a\u0646\u0647\u0627\u06cc\u06cc \u06cc\u0627 \u0628\u0627 \u0647\u0645\u06a9\u0627\u0631\u06cc \u062f\u06cc\u06af\u0631\u0627\u0646 \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u062f.<\/li>\n<li>\u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u062a\u06cc\u0645 \u06af\u0631\u0647 \u0645\u06cc\u200c\u0632\u0646\u062f.<\/li>\n<li>\u0628\u0631 \u0627\u0633\u0627\u0633 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0627\u0633\u062a.<\/li>\n<li>\u0641\u0631\u0645\u0648\u0644 \u0648 \u0645\u0646\u0628\u0639 \u062f\u0627\u062f\u0647 \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0635\u0631\u06cc\u062d\u06cc \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u062a\u0623\u062b\u06cc\u0631 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/li>\n<li>\u0647\u0645\u06cc\u0634\u0647 \u0645\u0631\u062a\u0628\u0637 \u0647\u0633\u062a\u0646\u062f.<\/li>\n<li>\u0628\u0647\u0628\u0648\u062f \u0645\u0633\u062a\u0645\u0631 \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li>\u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0633\u0631\u06cc\u0639\u06cc \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0628\u062f\u0647\u062f \u0648 \u0628\u062e\u0634\u06cc \u0627\u0632 \u06cc\u06a9 \u062d\u0644\u0642\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0633\u062a\u0647 \u0628\u0627\u0634\u062f.<\/li>\n<li>\u0627\u0631\u0627\u0626\u0647 \u0632\u0645\u06cc\u0646\u0647 (\u0622\u0633\u062a\u0627\u0646\u0647\u200c\u0647\u0627\u060c \u0627\u0647\u062f\u0627\u0641 \u0648 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627)<\/li>\n<li>\u0647\u062f\u0641 \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/li>\n<li>\u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u062a\u0648\u0627\u0646\u0645\u0646\u062f \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0645\u062f\u06cc\u0631\u06cc\u062a \u067e\u0648\u06cc\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/li>\n<li>\u062a\u0639\u0627\u062f\u0644 \u0633\u0627\u0644\u0645\u06cc \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_306_6c6 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_307_8e4\" class=\"tdc-row\"><div id=\"fasl15\" class=\"vc_row vc_custom_1609749369606 tdi_308_708 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749369606{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_308_708,\r\n                .tdi_308_708 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_308_708,\r\n\t\t\t\t.tdi_308_708 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_308_708 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_310_a6a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_310_a6a{\r\n                    vertical-align: baseline;\r\n                }.tdi_310_a6a > .wpb_wrapper,\r\n\t\t\t\t.tdi_310_a6a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_310_a6a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_310_a6a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f5<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u062a\u0641\u0627\u0648\u062a KPI \u0628\u0627 KRI<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_312_a47  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_312_a47{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_312_a47,\r\n\t\t\t\t.tdi_312_a47 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_312_a47 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_314_a7a  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_314_a7a{\r\n                    vertical-align: baseline;\r\n                }.tdi_314_a7a .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_314_a7a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_314_a7a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13636&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_315_274\" class=\"tdc-row\"><div class=\"vc_row tdi_316_432 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_316_432,\r\n                .tdi_316_432 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_316_432,\r\n\t\t\t\t.tdi_316_432 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_316_432 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_318_76a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_318_76a{\r\n                    vertical-align: baseline;\r\n                }.tdi_318_76a > .wpb_wrapper,\r\n\t\t\t\t.tdi_318_76a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_318_76a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_318_76a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_320_a48 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u06cc\u06a9 \u0633\u0624\u0627\u0644\u06cc \u06a9\u0647 \u0645\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0645\u06cc \u0628\u0627 \u0622\u0646 \u0631\u0648\u0628\u0631\u0648 \u0645\u06cc\u200c\u0634\u0648\u06cc\u0645 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc (KPI) \u0648 \u0634\u0627\u062e\u0635 \u062e\u0637\u0631 \u0627\u0635\u0644\u06cc (KRI) \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f.<\/p>\n<p>\u0628\u0647 \u0637\u0648\u0631 \u062e\u0644\u0627\u0635\u0647\u060c <span style=\"color: #ff00ff;\"><strong>KPI \u06cc\u06a9 \u0634\u0627\u062e\u0635 \u0631\u0648 \u0628\u0647 \u0639\u0642\u0628 \u0627\u0633\u062a \u0648 KRI \u06cc\u06a9 \u0634\u0627\u062e\u0635 \u0622\u06cc\u0646\u062f\u0647 \u0646\u06af\u0631 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f.<\/strong><\/span> \u06cc\u06a9\u06cc \u0645\u06cc\u0632\u0627\u0646 \u062e\u0648\u0628\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u062f\u06cc\u06af\u0631\u06cc \u062a\u0644\u0627\u0634 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u06a9\u062c\u0627 \u0631\u0641\u062a\u0646 \u0627\u0633\u062a.<\/p>\n<p>\u0627\u06af\u0631 \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u0634\u0631\u0648\u0639 \u0628\u0647 \u062a\u0646\u0638\u06cc\u0645 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u062e\u0637\u0631 \u0628\u0631\u0627\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0646\u0638\u0627\u0631\u062a \u062e\u0648\u062f \u0648 \u0628\u06cc\u0627\u0646\u06cc\u0647 \u0631\u06cc\u0633\u06a9 \u0631\u0627 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0645\u0647\u0645\u062a\u0631 \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0646\u0638\u0627\u0631\u062a \u062e\u0648\u062f \u0631\u0627 \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0647 \u0631\u0648\u0634\u06cc \u0645\u0641\u06cc\u062f \u06a9\u0627\u0631 \u06a9\u0646\u06cc\u062f\u060c \u0633\u067e\u0633 \u062f\u0631 \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u0639\u0642\u0628 \u0648 \u062c\u0644\u0648 \u06af\u06cc\u0631 \u0628\u06cc\u0641\u062a\u06cc\u062f.<\/p>\n<p>\u0646\u06af\u0627\u0647 \u06a9\u0631\u062f\u0646 \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c \u062f\u0627\u0634\u062a\u0646 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0646\u0638\u0627\u0631\u062a \u0628\u0647\u062a\u0631 \u0627\u0632 \u0627\u0646\u062a\u0638\u0627\u0631 \u0627\u0633\u062a \u062a\u0627 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u062a\u0645\u0627\u0645 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0631\u06cc\u0633\u06a9 \u06a9\u0627\u0645\u0644\u0627\u064b \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0622\u06cc\u0646\u062f\u0647 \u0646\u06af\u0631 \u06cc\u0627 \u0646\u06af\u0627\u0647 \u0628\u0647 \u0639\u0642\u0628 \u0637\u0628\u0642\u0647 \u0628\u0646\u062f\u06cc \u0634\u0648\u0646\u062f.<\/p>\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u06af\u0641\u062a\u0647 \u0634\u062f\u060c <span style=\"color: #ff00ff;\"><strong>\u0627\u0632 \u0646\u0638\u0631 \u0646\u0638\u0627\u0631\u062a\u06cc \u0648 \u06cc\u06a9 \u0631\u0648\u0634 \u062e\u0648\u0628 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0647\u0631 \u062f\u0648 \u0645\u0646\u0638\u0631 \u0631\u06cc\u0633\u06a9\u200c\u0647\u0627 \u0631\u0627 \u06a9\u0646\u062a\u0631\u0644 \u06a9\u0646\u06cc\u062f.<\/strong><\/span> \u0634\u0645\u0627 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0637\u062d \u0627\u0632 \u0628\u0644\u0648\u063a \u0628\u0631\u0633\u06cc\u062f.<\/p>\n<p>\u0686\u0627\u0644\u0634\u06cc \u06a9\u0647 \u0645\u062f\u0627\u0645 \u0645\u06cc\u200c\u0634\u0646\u0648\u06cc\u0645 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 \u0634\u0627\u062e\u0635 \u062e\u0637\u0631 \u06a9\u0647 \u0622\u06cc\u0646\u062f\u0647 \u0646\u06af\u0631 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u0645. \u0628\u0631\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0645\u0627\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u200cKPI\u200c\u0647\u0627 \u0646\u0633\u0628\u062a\u0627\u064b \u0633\u0631\u06cc\u0639 \u0627\u0633\u062a. \u0627\u06cc\u0646\u200c\u0647\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0639\u0645\u0648\u0644 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0645\u0627 \u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0646\u062a\u06cc\u062c\u0647\u060c \u06a9\u0627\u0631 \u062e\u0627\u0635\u06cc \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647\u200c\u0627\u06cc\u0645.<\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 \u0646\u0633\u0628\u062a \u0648\u0627\u0645\u200c\u0647\u0627\u06cc \u0645\u0639\u0648\u0642 \u0648 \u06a9\u0644 \u0648\u0627\u0645\u200c\u0647\u0627\u060c \u0648\u0627\u0645\u200c\u0647\u0627\u06cc \u0645\u0639\u0648\u0642 \u0648 \u062f\u0627\u0631\u0627\u06cc\u06cc\u200c\u0647\u0627 \u06cc\u0627 \u062e\u0627\u0644\u0635 \u0634\u0627\u0631\u0698 \u0648 \u0648\u0627\u0645\u200c\u0647\u0627\u06cc \u0645\u062a\u0648\u0633\u0637 \u200b\u200b\u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f. \u0627\u06af\u0631 \u0645\u0627 \u0648\u0627\u0645\u200c\u0647\u0627\u06cc \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0647\u062a\u0631 \u0631\u0627 \u062a\u0635\u0648\u06cc\u0628 \u06a9\u0646\u06cc\u0645\u060c \u0627\u06cc\u0646 \u0646\u0633\u0628\u062a\u200c\u0647\u0627 \u0645\u0637\u0644\u0648\u0628 \u0645\u06cc\u200c\u0628\u0627\u0634\u0646\u062f.<\/p>\n<p>\u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u062c\u062f\u0648\u0644 \u0631\u0627 \u0628\u0631\u06af\u0631\u062f\u0627\u0646\u06cc\u0645 \u0648 \u0628\u0647 \u062c\u0644\u0648 \u0646\u06af\u0627\u0647 \u06a9\u0646\u06cc\u0645 \u06cc\u0627 \u0631\u06cc\u0633\u06a9 \u0646\u0648\u0638\u0647\u0648\u0631 \u0631\u0627 \u06a9\u0634\u0641 \u06a9\u0646\u06cc\u0645\u060c \u0628\u0627\u06cc\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0641\u06a9\u0631 \u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0686\u0647 \u0639\u0648\u0627\u0645\u0644\u06cc \u0628\u0627\u0639\u062b \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0646\u0641\u06cc \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0645\u062b\u0627\u0644 \u062f\u0631 \u0627\u0639\u0637\u0627\u06cc \u0648\u0627\u0645 \u062f\u0631 \u0628\u0627\u0644\u0627\u060c \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0633\u0639\u06cc \u062f\u0631 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u0648\u0627\u0645\u200c\u0647\u0627\u06cc \u0645\u0639\u0648\u0642 \u06cc\u0627 \u06a9\u0633\u0631 \u0634\u062f\u0647 \u062f\u0627\u0634\u062a\u061f<\/p>\n<p>\u062f\u0631 \u0633\u0637\u062d \u0628\u0627\u0644\u0627\u060c \u0627\u06af\u0631 \u0648\u0627\u0645\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0645\u062a\u0646\u0648\u0639 \u06a9\u0646\u06cc\u0645 \u0648 \u0628\u0647 \u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0648\u0627\u0645 \u062f\u0647\u06cc \u0645\u0646\u0627\u0633\u0628 \u062e\u0648\u062f \u0627\u062f\u0627\u0645\u0647 \u062f\u0647\u06cc\u0645\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0646\u062a\u0627\u06cc\u062c \u0645\u0646\u0641\u06cc \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0627\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 <span style=\"color: #ff00ff;\"><strong>\u0628\u0631\u0627\u06cc \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u0631\u06cc\u0633\u06a9 \u0646\u0648\u0638\u0647\u0648\u0631\u060c \u0634\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u06cc\u0645 \u063a\u0644\u0638\u062a \u0648\u0627\u0645\u060c \u0631\u0648\u0646\u062f \u067e\u0630\u06cc\u0631\u0647 \u0646\u0648\u06cc\u0633\u06cc \u06cc\u0627 \u0646\u0631\u062e \u0627\u0633\u062a\u062b\u0646\u0627\u0621 \u0633\u06cc\u0627\u0633\u062a \u0648\u0627\u0645 \u0631\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u0645.<\/strong><\/span><\/p>\n<p>\u0627\u06cc\u0646\u200c\u0647\u0627 \u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u0627\u0632 \u0642\u0628\u0644 \u062a\u062d\u062a \u0646\u0638\u0627\u0631\u062a \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0646\u062f\u060c \u0641\u0642\u0637 \u062a\u0635\u0648\u0631 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0628\u0647 \u062c\u0644\u0648 \u0646\u06af\u0627\u0647 \u06a9\u0646\u06cc\u0645\u060c \u0627\u0645\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0639\u0646\u0627 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0645\u0627 \u062f\u0631 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u0646\u062a\u0627\u06cc\u062c \u0646\u0627\u0645\u0637\u0644\u0648\u0628 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f (\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0645\u0627 \u0627\u0635\u0648\u0644 \u067e\u0630\u06cc\u0631\u0647 \u0646\u0648\u06cc\u0633\u06cc \u062e\u0648\u062f \u0631\u0627 \u0646\u0642\u0636 \u06a9\u0646\u06cc\u0645\u060c \u0627\u0646\u062a\u0638\u0627\u0631 \u062f\u0627\u0631\u06cc\u0645 \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0628\u0632\u0647\u06a9\u0627\u0631\u06cc\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u062a\u062c\u0631\u0628\u0647 \u0646\u0645\u0627\u06cc\u06cc\u0645).<\/p>\n<p>\u0647\u0645\u06cc\u0646 \u0645\u0648\u0631\u062f \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062f\u0631 \u0645\u0646\u0627\u0637\u0642 \u062f\u06cc\u06af\u0631 \u0646\u06cc\u0632 \u0627\u0639\u0645\u0627\u0644 \u06a9\u0631\u062f. \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u062a\u0634\u062e\u06cc\u0635 \u0631\u06cc\u0633\u06a9 \u062f\u0631 \u062d\u0627\u0644 \u0638\u0647\u0648\u0631 \u0628\u0627 \u0646\u0638\u0627\u0631\u062a \u0628\u0631 \u062a\u0623\u062e\u06cc\u0631 PATCH \u0628\u0631\u0646\u0627\u0645\u0647\u060c \u0648\u0631\u0648\u062f \u0628\u0647 \u0633\u06cc\u0633\u062a\u0645 \u0645\u0648\u0641\u0642 \u0648 \u0646\u0627\u0645\u0648\u0641\u0642\u060c \u0648\u06cc\u0631\u0648\u0633 \u0645\u0633\u062f\u0648\u062f \u0634\u062f\u0647\u060c \u0627\u06cc\u0645\u06cc\u0644 \u0627\u0633\u067e\u0645 \u0645\u0633\u062f\u0648\u062f \u0634\u062f\u0647\u060c \u0632\u0645\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0633\u06cc\u0633\u062a\u0645 \u0627\u0632 \u0648\u0631\u0648\u062f \u0631\u0648\u0632\u0627\u0646\u0647 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a.<\/p>\n<p>\u0627\u06cc\u0646 \u0644\u06cc\u0633\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u062f\u0627\u0645\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0627\u0645\u0627 \u0634\u0645\u0627 \u0645\u062a\u0648\u062c\u0647 \u0645\u0648\u0636\u0648\u0639 \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f. \u0647\u0645\u06c0 \u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u062a\u0648\u0627\u0641\u0642 \u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u062d\u0631\u06a9\u062a \u062f\u0631 \u0627\u06cc\u0646 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0634\u0631\u0648\u0631\u0627\u0646\u0647\u200c\u0627\u06cc \u062f\u0631 \u0631\u0627\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0628\u0647 \u06cc\u0627\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0622\u0645\u0648\u062e\u062a\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0628\u0647 \u0622\u06cc\u0646\u0647 \u0639\u0642\u0628 \u0646\u06af\u0627\u0647 \u06a9\u0646\u06cc\u062f. \u062f\u0627\u0646\u0633\u062a\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u0647 \u06a9\u062c\u0627 \u0645\u06cc\u200c\u0631\u0648\u06cc\u062f \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u0627\u0646\u0637\u0628\u0627\u0642 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u06cc\u0633\u06a9 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 (\u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u0634\u0645\u0627) \u0648 \u0631\u0633\u06cc\u062f\u0646 \u0633\u0631\u06cc\u0639 \u0648 \u0627\u06cc\u0645\u0646 \u0628\u0647 \u0645\u06a9\u0627\u0646 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0627\u0633\u062a.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_322_f48 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_323_7a7\" class=\"tdc-row\"><div id=\"fasl16\" class=\"vc_row vc_custom_1609749382424 tdi_324_aad pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749382424{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_324_aad,\r\n                .tdi_324_aad .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_324_aad,\r\n\t\t\t\t.tdi_324_aad .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_324_aad .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_326_4d6  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_326_4d6{\r\n                    vertical-align: baseline;\r\n                }.tdi_326_4d6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_326_4d6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_326_4d6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_326_4d6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f6<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u06af\u0632\u0627\u0631\u0634 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_328_2e7  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_328_2e7{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_328_2e7,\r\n\t\t\t\t.tdi_328_2e7 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_328_2e7 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_330_a3b  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_330_a3b{\r\n                    vertical-align: baseline;\r\n                }.tdi_330_a3b .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_330_a3b .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_330_a3b .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13637&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_331_ae7\" class=\"tdc-row\"><div class=\"vc_row tdi_332_e63 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_332_e63,\r\n                .tdi_332_e63 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_332_e63,\r\n\t\t\t\t.tdi_332_e63 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_332_e63 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_334_72b  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_334_72b{\r\n                    vertical-align: baseline;\r\n                }.tdi_334_72b > .wpb_wrapper,\r\n\t\t\t\t.tdi_334_72b > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_334_72b > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_334_72b > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_336_a2a \"  style=\"height: 32px\"><\/div>[vc_column_text]\u06af\u0632\u0627\u0631\u0634 KPI \u0627\u0628\u0632\u0627\u0631\u06cc \u06a9\u0627\u0631\u0622\u0645\u062f \u0628\u0631\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc\u060c \u0631\u062f\u06cc\u0627\u0628\u06cc \u0648 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u200cKPI\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u062e\u0648\u062f \u062f\u0631 \u062f\u0648\u0631\u0647\u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p><span style=\"color: #ff00ff;\"><strong>\u0628\u0627 \u06af\u0632\u0627\u0631\u0634 KPI\u060c \u0634\u0645\u0627 \u0642\u0627\u062f\u0631 \u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0648\u062f \u0645\u0648\u0627\u0646\u0639 \u0648 \u0636\u0639\u0641\u200c\u0647\u0627\u06cc \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u062f\u0631\u0648\u0646 \u0633\u0627\u0632\u0645\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0631\u0627\u062d\u062a\u06cc \u0628\u0631 \u0622\u0646\u200c\u0647\u0627 \u063a\u0644\u0628\u0647 \u06a9\u0646\u06cc\u062f.<\/strong><\/span> \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0634\u0645\u0627 \u0642\u0627\u062f\u0631 \u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0648\u062f \u0631\u0648\u0646\u062f\u0647\u0627 \u0648 \u0632\u0645\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0634\u0631\u06a9\u062a \u062e\u0648\u062f \u0628\u0627\u06cc\u062f \u0628\u0647\u0628\u0648\u062f \u06cc\u0627\u0628\u0646\u062f \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u06af\u0632\u0627\u0631\u0634 KPI \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062f\u0631 \u06cc\u06a9 \u062f\u0627\u0634\u0628\u0648\u0631\u062f \u062a\u0639\u0627\u0645\u0644\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u062a\u0635\u0648\u06cc\u0631\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u062c\u0645\u0648\u0639\u0647 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u06a9\u0647 \u0642\u0628\u0644\u0627\u064b \u062a\u0639\u06cc\u06cc\u0646 \u0634\u062f\u0647 \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/kpi-dashboard\"><strong>\u062f\u0627\u0634\u0628\u0648\u0631\u062f KPI<\/strong><\/a> \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0646\u0637\u0642\u06cc \u0648 \u0642\u0627\u0628\u0644 \u0647\u0636\u0645\u060c \u0628\u0635\u06cc\u0631\u062a \u0648\u0627\u0642\u0639\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631\u062a\u0627\u0646 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u060c \u0633\u0627\u062e\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0634\u0645\u0627 \u0648 \u0639\u0645\u0644 \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0646\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0622\u0633\u0627\u0646\u200c\u062a\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u06cc\u06a9 \u0631\u0648\u0634 \u067e\u06cc\u06af\u06cc\u0631\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u062a\u062c\u0633\u0645 \u0633\u0631\u06cc\u0639 \u0648 \u0645\u062e\u062a\u0635\u0631 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062d\u06cc\u0627\u062a\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>\u0645\u0627 \u062f\u0631 \u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u062f\u0627\u062f\u0647 \u0632\u0646\u062f\u06af\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0648 \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0645\u0648\u0641\u0642 \u0634\u0648\u06cc\u062f \u0648 \u062f\u0631 \u06cc\u06a9 \u0631\u0642\u0627\u0628\u062a \u0634\u062f\u06cc\u062f \u0628\u0627\u0644\u0627\u062a\u0631 \u0628\u0631\u0648\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u0633\u0627\u0633 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u062f \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\u06cc \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0647\u0633\u062a\u0646\u062f\u060c \u0632\u06cc\u0631\u0627 \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u062a\u0627 \u0627\u0647\u062f\u0627\u0641 \u0648 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0645\u0639\u0646\u06cc \u062f\u0627\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u062f\u0631 \u06cc\u06a9 \u0635\u062d\u0646\u0647 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u06a9\u0647 \u0647\u0645\u06cc\u0634\u0647 \u062f\u0631 \u062d\u0627\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u0627\u0633\u062a\u060c \u062a\u062c\u0627\u0631\u062a \u062e\u0648\u062f \u0631\u0627 \u0631\u0634\u062f \u062f\u0647\u06cc\u062f\u060c \u067e\u06cc\u0634\u0631\u0641\u062a \u06a9\u0646\u06cc\u062f\u060c \u0645\u0642\u06cc\u0627\u0633 \u0628\u0646\u062f\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f \u0648 \u0627\u0646\u0639\u0637\u0627\u0641 \u067e\u0630\u06cc\u0631\u062a\u0631 \u0634\u0648\u06cc\u062f.<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff00ff;\">\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 KPI\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0648 \u0634\u0631\u0648\u0639 \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0648 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06af\u0632\u0627\u0631\u0634 KPI \u062e\u0648\u062f \u0633\u0641\u0627\u0631\u0634\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0627\u0632 \u0631\u0641\u062a\u0627\u0631\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u062d\u062a\u0648\u0627\u060c \u0628\u06cc\u0646\u0634 \u0639\u0645\u06cc\u0642\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u062a\u062c\u0627\u0631\u062a \u062e\u0648\u062f \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a.<\/span><\/strong><\/p>\n<p>\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u062f\u0627\u0634\u0628\u0648\u0631\u062f \u06af\u0632\u0627\u0631\u0634\u06af\u0631\u06cc \u063a\u0631\u06cc\u0632\u06cc \u0648 \u0628\u0635\u0631\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u0634\u0648\u0646\u062f\u060c \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0628\u0633\u06cc\u0627\u0631 \u0622\u0633\u0627\u0646 \u062a\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f \u06a9\u0647 \u0627\u0644\u06af\u0648\u0647\u0627 \u0631\u0627 \u0647\u0646\u06af\u0627\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0648 \u062f\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062a\u0627\u0631\u06cc\u062e\u06cc \u062c\u0633\u062a\u062c\u0648 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u062c\u0627\u0631\u062a \u0634\u0645\u0627 \u0631\u0627 \u0627\u0631\u062a\u0642\u0627 \u062f\u0647\u0646\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_338_739 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_339_132\" class=\"tdc-row\"><div id=\"fasl17\" class=\"vc_row vc_custom_1609749394944 tdi_340_67a pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749394944{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_340_67a,\r\n                .tdi_340_67a .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_340_67a,\r\n\t\t\t\t.tdi_340_67a .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_340_67a .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_342_6e6  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_342_6e6{\r\n                    vertical-align: baseline;\r\n                }.tdi_342_6e6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_342_6e6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_342_6e6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_342_6e6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f7<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u06f6 \u0646\u06a9\u062a\u0647 \u062f\u0631\u0628\u0627\u0631\u06c0 \u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_344_670  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_344_670{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_344_670,\r\n\t\t\t\t.tdi_344_670 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_344_670 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_346_553  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_346_553{\r\n                    vertical-align: baseline;\r\n                }.tdi_346_553 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_346_553 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_346_553 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13638&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_347_23e\" class=\"tdc-row\"><div class=\"vc_row tdi_348_4a4 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_348_4a4,\r\n                .tdi_348_4a4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_348_4a4,\r\n\t\t\t\t.tdi_348_4a4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_348_4a4 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_350_72e  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_350_72e{\r\n                    vertical-align: baseline;\r\n                }.tdi_350_72e > .wpb_wrapper,\r\n\t\t\t\t.tdi_350_72e > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_350_72e > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_350_72e > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_352_2ab \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0627\u06af\u0631\u0686\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0641\u0631\u0627\u062f \u0627\u0631\u0632\u0634 \u0634\u0627\u062e\u0635 \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u062f\u0631\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0627\u0645\u0627 \u0622\u0646\u200c\u0647\u0627 \u0627\u063a\u0644\u0628 \u062f\u0631 \u0627\u062c\u0631\u0627 \u0634\u06a9\u0633\u062a \u0645\u06cc\u200c\u062e\u0648\u0631\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0648\u0627\u0642\u0639\u060c \u06f9\u06f0 \u062f\u0631\u0635\u062f \u0627\u0632 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0634\u062f\u0647 \u0628\u0647 \u0646\u062f\u0631\u062a \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. KPI\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0627\u062a\u0648\u0645\u0628\u06cc\u0644 \u062e\u0648\u062f \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f\u060c \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u0633\u0631\u0639\u062a \u0648 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0648\u0636\u0639\u06cc\u062a \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u06f6 \u0646\u06a9\u062a\u0647 \u0645\u0641\u06cc\u062f \u0622\u0648\u0631\u062f\u0647 \u0634\u062f\u0647\u200c\u0627\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0648\u0627\u0642\u0639\u0627\u064b \u062f\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u062a\u0627\u0646 \u0637\u0646\u06cc\u0646 \u0627\u0646\u062f\u0627\u0632 \u0647\u0633\u062a\u0646\u062f.<\/p>\n<h3>\u06f1- \u0646\u062a\u0627\u06cc\u062c\u06cc \u0631\u0627 \u06a9\u0647 \u0627\u0646\u062a\u0638\u0627\u0631 \u062f\u0627\u0631\u06cc\u062f \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f<\/h3>\n<p><span style=\"color: #ff00ff;\"><strong>KPI \u0628\u0627\u06cc\u062f \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0627\u0635\u0644\u06cc \u0634\u0645\u0627 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0634\u062f. \u0627\u06af\u0631 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0631\u0627 \u0645\u06a9\u062a\u0648\u0628 \u0646\u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0627\u0632 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f.<\/strong><\/span> \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c \u0627\u0632 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0647\u0645\u06c0 \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062d\u0631\u06a9\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u062e\u0648\u062f\u062f\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u062a\u0644\u0627\u0634 \u0648 \u0645\u0646\u0627\u0628\u0639 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u0631\u0648\u06cc \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0648 \u06af\u0632\u0627\u0631\u0634 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0648\u0627\u0642\u0639\u0627\u064b \u0627\u0631\u0632\u0634\u0634 \u0631\u0627 \u062f\u0627\u0631\u062f\u060c \u0645\u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0639\u0645\u0644 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0646\u062a\u0627\u06cc\u062c \u0645\u062b\u0628\u062a\u06cc \u0631\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062f\u0627\u0631\u0646\u062f.<\/p>\n<h3>\u06f2- \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0644\u06cc\u062f \u0648 \u062a\u0622\u062e\u06cc\u0631 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f<\/h3>\n<p><span style=\"color: #ff00ff;\"><strong>\u0627\u06cc\u062f\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0644\u06cc\u062f \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0646\u062a\u06cc\u062c\u0647 \u0627\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f\u060c \u0627\u0628\u062a\u062f\u0627 \u0628\u0627\u06cc\u062f \u0645\u0639\u06cc\u0627\u0631 \u0627\u0642\u062f\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0631\u0627 \u0628\u0633\u0627\u0632\u06cc\u062f \u06a9\u0647 \u0648\u0642\u062a\u06cc \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0648 \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f\u060c<\/strong><\/span> \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0646\u062a\u06cc\u062c\u0647 \u0631\u0627 \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a\u060c \u062a\u0623\u062b\u06cc\u0631 \u0628\u0631 \u0627\u0647\u062f\u0627\u0641 \u0634\u0645\u0627 \u062f\u0631 \u0645\u0642\u0627\u0628\u0644\u060c \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc\u200c\u0647\u0627\u06cc \u062a\u0623\u062e\u06cc\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u06af\u0630\u0634\u062a\u0647 \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<p>\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u062a\u0623\u062e\u06cc\u0631\u060c \u0645\u062a\u0631\u06cc\u06a9\u200c\u0647\u0627 \u0647\u0633\u062a\u0646\u062f\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0644\u06cc\u062f \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0645\u06cc\u200c\u0628\u0627\u0634\u0646\u062f. \u0647\u0645\u06cc\u0634\u0647 \u0628\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u062e\u0648\u062f \u0641\u06a9\u0631 \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0641\u0631\u0648\u0634 \u06a9\u0644\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0627\u0628\u062a\u062f\u0627 \u0628\u0627\u06cc\u062f \u062a\u0639\u062f\u0627\u062f \u0645\u0646\u062c\u0631 \u0628\u0647 \u062a\u0648\u0644\u06cc\u062f \u0648 \u0645\u06cc\u0632\u0627\u0646 \u0628\u0633\u062a\u0646 \u0641\u0631\u0648\u0634 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n<h3>\u06f3- \u0628\u0631 \u0631\u0648\u06cc \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0645\u06cc \u0648 \u0646\u0647 \u06a9\u06cc\u0641\u06cc \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u0627\u06af\u0631\u0686\u0647 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u06cc\u0641\u06cc \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0686\u0631\u0627 \u0627\u062a\u0641\u0627\u0642\u06cc \u0631\u062e \u062f\u0627\u062f\u0647 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0645\u0633\u0626\u0644\u0647 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0622\u0646\u200c\u0647\u0627 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u067e\u0648\u0686\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0622\u0646\u200c\u0647\u0627 \u062f\u0634\u0648\u0627\u0631 \u0627\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0630\u0647\u0646\u06cc \u0647\u0633\u062a\u0646\u062f. <span style=\"color: #ff00ff;\"><strong>\u062f\u0631 \u0648\u0627\u0642\u0639\u060c \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u06cc\u0641\u06cc \u0648\u0627\u0642\u0639\u0627\u064b \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u0646\u062f.<\/strong><\/span><\/p>\n<h3>\u06f4- \u0628\u06cc\u0634 \u0627\u0632 \u06f1\u06f0 KPI \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0646\u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f\u060c \u0628\u0627 \u0627\u06cc\u0646 \u0648\u062c\u0648\u062f \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0631\u0627 \u0646\u06cc\u0632 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062f\u0627\u0631\u0646\u062f. \u06af\u0641\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0648\u062a\u0627\u0647 \u0648 \u0645\u062e\u062a\u0635\u0631 \u0646\u06af\u0647 \u062f\u0627\u0634\u062a\u0646 \u0627\u06cc\u0646 \u0644\u06cc\u0633\u062a \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0648\u0642\u062a \u0648 \u0645\u0646\u0627\u0628\u0639 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0648\u062b\u0631 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0645\u0627 \u062a\u0648\u0635\u06cc\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u062a\u0639\u062f\u0627\u062f \u0644\u06cc\u062f\u0647\u0627\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0644\u06cc\u062f\u060c \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0641\u0631\u0648\u0634\u060c \u062a\u0639\u062f\u0627\u062f \u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0648 \u062d\u0627\u0634\u06cc\u0647 \u062e\u0648\u062f \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f. \u06f5 \u0645\u0648\u0631\u062f \u0628\u0627\u0642\u06cc\u0645\u0627\u0646\u062f\u0647 \u0628\u0627\u06cc\u062f \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0628\u0627\u0634\u0646\u062f \u0648 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0634\u0645\u0627 \u06af\u0631\u0647 \u062e\u0648\u0631\u062f\u0647 \u0628\u0627\u0634\u0646\u062f.<\/p>\n<h3>\u06f5- \u200cKPI\u200c\u0647\u0627 \u0631\u0627 \u0647\u0641\u062a\u06af\u06cc \u06cc\u0627 \u0645\u0627\u0647\u0627\u0646\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u0628\u0633\u062a\u0647 \u0628\u0647 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0647\u0631 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631 \u060c \u0641\u0631\u06a9\u0627\u0646\u0633 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u062a\u0641\u0627\u0648\u062a \u0628\u0627\u0634\u062f. <strong><span style=\"color: #ff00ff;\">KPI\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0646\u0638\u0645\u060c \u0647\u0641\u062a\u06af\u06cc \u06cc\u0627 \u0645\u0627\u0647\u0627\u0646\u0647 \u0628\u0647 \u0631\u0648\u0632 \u06a9\u0646\u06cc\u062f \u0648 \u0627\u0646\u062f\u0627\u0632\u0647 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/span><\/strong><\/p>\n<p>\u0627\u06af\u0631\u0686\u0647 \u0633\u0627\u0632\u06af\u0627\u0631\u06cc \u0628\u0627\u0644\u0627\u062a\u0631 \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0627\u0645\u0627 \u0641\u0631\u06a9\u0627\u0646\u0633\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u062d\u0633 \u0645\u06cc\u200c\u0634\u0648\u062f \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f. \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0627\u0632 \u0622\u0646\u062c\u0627 \u06a9\u0647 \u0633\u0647\u0648\u0644\u062a \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a\u060c \u0628\u0647\u062a\u0631 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f \u06a9\u0647 \u0641\u0631\u0622\u06cc\u0646\u062f \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u062e\u0648\u062f \u0631\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f.<\/p>\n<h3>\u06f6- \u0622\u0645\u0627\u062f\u0647 \u0628\u0627\u0634\u06cc\u062f \u062a\u0627 \u062f\u0631 \u0644\u06cc\u0633\u062a \u062e\u0648\u062f \u062a\u062c\u062f\u06cc\u062f \u0646\u0638\u0631 \u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u067e\u0633 \u0627\u0632 \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u0622\u0632\u0645\u0627\u06cc\u0634\u060c \u0642\u0627\u062f\u0631 \u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0648\u062f \u062a\u0627 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0647 \u0628\u0647 \u062a\u062c\u0627\u0631\u062a \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0631\u0627 \u0627\u0632 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u0622\u0646 \u0646\u06cc\u0633\u062a\u0646\u062f\u060c \u0645\u062a\u0645\u0627\u06cc\u0632 \u06a9\u0646\u06cc\u062f. \u0628\u0627 \u0631\u0634\u062f \u0648 \u062a\u063a\u06cc\u06cc\u0631 \u0634\u063a\u0644\u06cc\u060c KPI \u0646\u06cc\u0632 \u0628\u0627\u06cc\u062f \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0646\u062f.<\/p>\n<p>\u0627\u0646\u062a\u062e\u0627\u0628 KPI \u0645\u0646\u0627\u0633\u0628 \u0647\u0645\u06cc\u0634\u0647 \u06cc\u06a9 \u0631\u0648\u0646\u062f \u0633\u0627\u062f\u0647 \u0627\u06cc \u0646\u0645\u06cc\u200c\u0628\u0627\u0634\u062f. \u0647\u0631 \u0645\u0634\u0627\u063a\u0644\u06cc \u062f\u0631 \u0646\u0648\u0639 \u062e\u0648\u062f \u0645\u062a\u0641\u0627\u0648\u062a \u0648 \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f \u0647\u0633\u062a\u0646\u062f. \u0628\u0627 \u0627\u06cc\u0646 \u0627\u0648\u0635\u0627\u0641\u060c \u0632\u0645\u0627\u0646\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u200cKPI\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0634\u0645\u0627 \u0645\u0637\u0627\u0628\u0642\u062a \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u062f\u0647 \u0648 \u062f\u06cc\u062f\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0686\u06af\u0648\u0646\u06af\u06cc \u067e\u06cc\u0634\u0628\u0631\u062f \u062a\u062c\u0627\u0631\u062a \u062e\u0648\u062f \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_354_277 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_355_fef\" class=\"tdc-row\"><div id=\"fasl18\" class=\"vc_row vc_custom_1609749405055 tdi_356_a72 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749405055{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_356_a72,\r\n                .tdi_356_a72 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_356_a72,\r\n\t\t\t\t.tdi_356_a72 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_356_a72 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_358_42d  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_358_42d{\r\n                    vertical-align: baseline;\r\n                }.tdi_358_42d > .wpb_wrapper,\r\n\t\t\t\t.tdi_358_42d > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_358_42d > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_358_42d > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f8<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0686\u0647 \u0686\u06cc\u0632\u06cc \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0645\u0624\u062b\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_360_411  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_360_411{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_360_411,\r\n\t\t\t\t.tdi_360_411 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_360_411 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_362_7e6  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_362_7e6{\r\n                    vertical-align: baseline;\r\n                }.tdi_362_7e6 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_362_7e6 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_362_7e6 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13639&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_363_aae\" class=\"tdc-row\"><div class=\"vc_row tdi_364_6e6 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_364_6e6,\r\n                .tdi_364_6e6 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_364_6e6,\r\n\t\t\t\t.tdi_364_6e6 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_364_6e6 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_366_973  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_366_973{\r\n                    vertical-align: baseline;\r\n                }.tdi_366_973 > .wpb_wrapper,\r\n\t\t\t\t.tdi_366_973 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_366_973 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_366_973 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_368_324 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0627\u06a9\u0646\u0648\u0646 \u06a9\u0647 \u062f\u0627\u0646\u0633\u062a\u06cc\u0645 KPI \u0645\u062e\u0641\u0641 \u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0633\u062a\u060c \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u0639\u0645\u0644\u06cc \u06a9\u0647 \u0627\u0644\u0642\u0627\u0621 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0627\u0633\u062a.<\/p>\n<p><span style=\"color: #ff00ff;\"><strong>\u063a\u0627\u0644\u0628\u0627\u064b\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u06a9\u0648\u0631\u06a9\u0648\u0631\u0627\u0646\u0647 \u200cKPI\u200c\u0647\u0627\u06cc \u0634\u0646\u0627\u062e\u062a\u0647 \u0634\u062f\u0647 \u062f\u0631 \u0635\u0646\u0639\u062a \u0631\u0627 \u0627\u062a\u062e\u0627\u0630 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0633\u067e\u0633 \u0645\u062a\u0639\u062c\u0628 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u0686\u0631\u0627 \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0627\u0632\u0631\u06af\u0627\u0646\u06cc \u062e\u0648\u062f \u0631\u0627 \u0645\u0646\u0639\u06a9\u0633 \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0647\u06cc\u0686 \u062a\u063a\u06cc\u06cc\u0631\u06cc \u0631\u0627 \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u0646\u0645\u06cc\u200c\u062f\u0647\u062f.<\/strong><\/span><\/p>\n<p>\u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u062a\u0631\u06cc\u0646\u060c \u0627\u0645\u0627 \u0627\u063a\u0644\u0628 \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0647 \u0634\u062f\u0647\u200c\u062a\u0631\u06cc\u0646 \u062c\u0646\u0628\u0647\u200c\u0647\u0627\u06cc KPI\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0633\u062a. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0632 \u0647\u0645\u0627\u0646 \u0642\u0648\u0627\u0646\u06cc\u0646 \u0648 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0647\u0631 \u0646\u0648\u0639 \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u06cc\u06af\u0631 \u067e\u06cc\u0631\u0648\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u062c\u0632\u060c \u0648\u0627\u0636\u062d \u0648 \u0645\u0631\u062a\u0628\u0637 \u0628\u0633\u06cc\u0627\u0631 \u0628\u06cc\u0634\u062a\u0631 \u062c\u0630\u0628 \u0648 \u0639\u0645\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p><span style=\"color: #ff00ff;\"><strong>\u0627\u0632 \u0646\u0638\u0631 \u062a\u0648\u0633\u0639\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0627\u06cc \u0641\u0631\u0645\u0648\u0644 \u0628\u0646\u062f\u06cc KPI\u060c \u062a\u06cc\u0645 \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0627\u0635\u0648\u0644 \u0627\u0648\u0644\u06cc\u0647 \u0634\u0631\u0648\u0639 \u06a9\u0646\u062f \u0648 \u0627\u0647\u062f\u0627\u0641 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u062f\u060c<\/strong><\/span> \u0627\u06cc\u0646\u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0648 \u0686\u0647 \u06a9\u0633\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0639\u0645\u0644 \u06a9\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u0641\u0631\u0627\u06cc\u0646\u062f \u062a\u06a9\u0631\u0627\u0631\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0634\u0627\u0645\u0644 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u062a\u062d\u0644\u06cc\u0644\u06af\u0631\u0627\u0646\u060c \u0631\u0648\u0633\u0627\u06cc \u0628\u062e\u0634\u200c\u0647\u0627 \u0648 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0627\u0634\u062f.<\/p>\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0627\u06cc\u0646 \u062d\u0642\u06cc\u0642\u062a\u200c\u06cc\u0627\u0628\u06cc \u06af\u0633\u062a\u0631\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f\u060c \u0634\u0645\u0627 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u06a9\u062f\u0627\u0645 \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0627\u06cc\u062f \u0628\u0627 \u062f\u0627\u0634\u0628\u0648\u0631\u062f KPI \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0634\u0648\u0646\u062f \u0648 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u0628\u0627\u06cc\u062f \u0628\u0627 \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f\u060c \u0628\u0647 \u062f\u0633\u062a \u062e\u0648\u0627\u0647\u06cc\u062f \u0622\u0648\u0631\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_370_72a \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_371_606\" class=\"tdc-row\"><div id=\"fasl19\" class=\"vc_row vc_custom_1609749418269 tdi_372_242 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749418269{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_372_242,\r\n                .tdi_372_242 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_372_242,\r\n\t\t\t\t.tdi_372_242 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_372_242 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_374_226  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_374_226{\r\n                    vertical-align: baseline;\r\n                }.tdi_374_226 > .wpb_wrapper,\r\n\t\t\t\t.tdi_374_226 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_374_226 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_374_226 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f9<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">SMART KPI \u0686\u06cc\u0633\u062a\u061f<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_376_0e6  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_376_0e6{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_376_0e6,\r\n\t\t\t\t.tdi_376_0e6 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_376_0e6 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_378_684  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_378_684{\r\n                    vertical-align: baseline;\r\n                }.tdi_378_684 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_378_684 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_378_684 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13633&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_379_555\" class=\"tdc-row\"><div class=\"vc_row tdi_380_a2a pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_380_a2a,\r\n                .tdi_380_a2a .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_380_a2a,\r\n\t\t\t\t.tdi_380_a2a .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_380_a2a .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_382_4aa  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_382_4aa{\r\n                    vertical-align: baseline;\r\n                }.tdi_382_4aa > .wpb_wrapper,\r\n\t\t\t\t.tdi_382_4aa > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_382_4aa > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_382_4aa > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_384_aae \"  style=\"height: 32px\"><\/div>[vc_column_text]\u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0627\u0647\u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u06cc\u06a9 \u0634\u0627\u062e\u0635 <a href=\"https:\/\/zehn.ir\/blog\/\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc-\u06a9\u0627\u0631-\u0648-\u0632\u0645\u0627\u0646\/\">\u0639\u0645\u0644\u06a9\u0631\u062f<\/a> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc Smart \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062d\u0631\u0648\u0641 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc Specific Measurable \u060c Attainable \u060c Relevant \u060c Time-Bound \u00a0\u0647\u0633\u062a\u0646\u062f. \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c \u0627\u06cc\u0646\u0647\u0627 \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f:<\/p>\n<ul>\n<li>\u0622\u06cc\u0627 \u0647\u062f\u0641 \u0634\u0645\u0627 \u062e\u0627\u0635 \u0627\u0633\u062a\u061f<\/li>\n<li>\u0622\u06cc\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u067e\u06cc\u0634\u0631\u0641\u062a \u062f\u0631 \u062c\u0647\u062a \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0622\u0646 \u0647\u062f\u0641 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f\u061f<\/li>\n<li>\u0622\u06cc\u0627 \u0648\u0627\u0642\u0639\u0627\u064b \u0647\u062f\u0641 \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a\u061f<\/li>\n<li>\u0686\u0642\u062f\u0631 \u0647\u062f\u0641 \u0628\u0631\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0634\u0645\u0627 \u0645\u0631\u062a\u0628\u0637 \u0627\u0633\u062a\u061f<\/li>\n<li>\u0686\u0627\u0631\u0686\u0648\u0628 \u0632\u0645\u0627\u0646\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u0647\u062f\u0641 \u0686\u06cc\u0633\u062a\u061f<\/li>\n<li>KPI \u0647\u0648\u0634\u0645\u0646\u062f \u0686\u06cc\u0633\u062a\u061f<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_386_e22 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_387_27a\" class=\"tdc-row\"><div id=\"fasl20\" class=\"vc_row vc_custom_1609749429878 tdi_388_ace pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749429878{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_388_ace,\r\n                .tdi_388_ace .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_388_ace,\r\n\t\t\t\t.tdi_388_ace .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_388_ace .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_390_ae7  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_390_ae7{\r\n                    vertical-align: baseline;\r\n                }.tdi_390_ae7 > .wpb_wrapper,\r\n\t\t\t\t.tdi_390_ae7 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_390_ae7 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_390_ae7 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f2\u06f0<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff; font-size: 24pt;\">SMARTER KPI \u0686\u06cc\u0633\u062a\u061f<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_392_2e1  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_392_2e1{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_392_2e1,\r\n\t\t\t\t.tdi_392_2e1 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_392_2e1 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_394_32a  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_394_32a{\r\n                    vertical-align: baseline;\r\n                }.tdi_394_32a .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_394_32a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_394_32a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13634&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_395_36e\" class=\"tdc-row\"><div class=\"vc_row tdi_396_a2e pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_396_a2e,\r\n                .tdi_396_a2e .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_396_a2e,\r\n\t\t\t\t.tdi_396_a2e .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_396_a2e .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_398_6a6  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_398_6a6{\r\n                    vertical-align: baseline;\r\n                }.tdi_398_6a6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_398_6a6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_398_6a6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_398_6a6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_400_674 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc SMART \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0627 \u0627\u0641\u0632\u0648\u062f\u0646 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u062c\u062f\u062f\u060c \u0628\u0647 \u0627\u0635\u0637\u0644\u0627\u062d SMARTER \u0634\u0648\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0648 \u0645\u0631\u062d\u0644\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0647\u0633\u062a\u0646\u062f \u0632\u06cc\u0631\u0627 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 KPI\u200c\u0647\u0627 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0622\u0646\u200c\u0647\u0627 \u0628\u0627 \u062a\u062c\u0627\u0631\u062a \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0627\u0632 \u0645\u06cc\u0632\u0627\u0646 \u062f\u0631\u0622\u0645\u062f \u062e\u0648\u062f \u062f\u0631 \u0633\u0627\u0644 \u062c\u0627\u0631\u06cc \u0641\u0631\u0627\u062a\u0631 \u0631\u0641\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0628\u0647 \u0627\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0627\u0633\u062a \u06a9\u0647 \u0647\u062f\u0641 \u062e\u0648\u062f \u0631\u0627 \u062e\u06cc\u0644\u06cc \u067e\u0627\u06cc\u06cc\u0646 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0647\u200c\u0627\u06cc\u062f \u06cc\u0627 \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0647 \u0639\u0627\u0645\u0644 \u062f\u06cc\u06af\u0631\u06cc \u0645\u0631\u0628\u0648\u0637 \u0645\u06cc\u200c\u0634\u0648\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_402_bee \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_403_42e\" class=\"tdc-row\"><div id=\"fasl21\" class=\"vc_row vc_custom_1609749440350 tdi_404_22c pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749440350{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_404_22c,\r\n                .tdi_404_22c .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_404_22c,\r\n\t\t\t\t.tdi_404_22c .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_404_22c .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_406_766  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_406_766{\r\n                    vertical-align: baseline;\r\n                }.tdi_406_766 > .wpb_wrapper,\r\n\t\t\t\t.tdi_406_766 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_406_766 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_406_766 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f2\u06f1<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff; font-size: 24pt;\">KPI \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u0686\u06cc\u0633\u062a\u061f<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_408_7e4  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_408_7e4{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_408_7e4,\r\n\t\t\t\t.tdi_408_7e4 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_408_7e4 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_410_47a  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_410_47a{\r\n                    vertical-align: baseline;\r\n                }.tdi_410_47a .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_410_47a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_410_47a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13640&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_411_a3a\" class=\"tdc-row\"><div class=\"vc_row tdi_412_4ae pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_412_4ae,\r\n                .tdi_412_4ae .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_412_4ae,\r\n\t\t\t\t.tdi_412_4ae .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_412_4ae .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_414_7e1  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_414_7e1{\r\n                    vertical-align: baseline;\r\n                }.tdi_414_7e1 > .wpb_wrapper,\r\n\t\t\t\t.tdi_414_7e1 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_414_7e1 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_414_7e1 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_416_eb6 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u062f\u0648 \u0646\u0648\u0639 KPI \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0647\u0645\u0647 \u0645\u0634\u0627\u063a\u0644 \u0628\u0627 \u0622\u0646\u200c\u0647\u0627 \u0633\u064e\u0631 \u0648 \u06a9\u0627\u0631 \u062f\u0627\u0631\u0646\u062f. \u0646\u0648\u0639 \u0627\u0648\u0644\u060c \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u062e\u0634 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0634\u0631\u06a9\u062a\u060c \u0631\u0636\u0627\u06cc\u062a \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u06cc\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u06cc\u06a9 \u0628\u062e\u0634 \u062e\u0627\u0635\u060c \u062f\u0631 \u062a\u0644\u0627\u0634 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0647\u0633\u062a\u0646\u062f.<\/p>\n<p>\u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631\u060c KPI\u200c\u0647\u0627\u06cc \u062e\u0627\u0631\u062c\u06cc \u0628\u0631\u0627\u06cc \u0647\u0631 \u0647\u062f\u0641 \u0628\u06cc\u0631\u0648\u0646\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0647\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u06cc \u062f\u0631 \u062a\u0644\u0627\u0634 \u0627\u0633\u062a \u062a\u0627 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0646\u062c\u0627\u0645 \u0628\u0631\u0633\u0627\u0646\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_418_666 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_419_a72\" class=\"tdc-row\"><div id=\"fasl22\" class=\"vc_row vc_custom_1609749574844 tdi_420_e77 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749574844{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_420_e77,\r\n                .tdi_420_e77 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_420_e77,\r\n\t\t\t\t.tdi_420_e77 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_420_e77 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_422_4a2  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_422_4a2{\r\n                    vertical-align: baseline;\r\n                }.tdi_422_4a2 > .wpb_wrapper,\r\n\t\t\t\t.tdi_422_4a2 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_422_4a2 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_422_4a2 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f2\u06f2<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 KPI\u200c \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f\u061f<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_424_5a6  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_424_5a6{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_424_5a6,\r\n\t\t\t\t.tdi_424_5a6 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_424_5a6 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_426_4a7  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_426_4a7{\r\n                    vertical-align: baseline;\r\n                }.tdi_426_4a7 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_426_4a7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_426_4a7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13641&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_427_042\" class=\"tdc-row\"><div class=\"vc_row tdi_428_2e4 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_428_2e4,\r\n                .tdi_428_2e4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_428_2e4,\r\n\t\t\t\t.tdi_428_2e4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_428_2e4 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_430_20a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_430_20a{\r\n                    vertical-align: baseline;\r\n                }.tdi_430_20a > .wpb_wrapper,\r\n\t\t\t\t.tdi_430_20a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_430_20a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_430_20a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_432_745 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0627\u0648\u0644 \u0627\u0632 \u0647\u0645\u0647\u060c \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0627\u0631\u062a\u0628\u0627\u0637 \u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u062f\u0631 \u0637\u0648\u0644 \u067e\u06cc\u0634\u0631\u0641\u062a \u06a9\u0627\u0631\u0647\u0627 \u0648 \u0648\u0638\u0627\u06cc\u0641 \u062e\u0648\u062f \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u062f\u0648\u0645\u060c \u0622\u0646\u200c\u0647\u0627 \u0646\u06cc\u0632 \u0628\u0627\u06cc\u062f \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0645\u06cc \u200c\u0631\u0627 \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0647\u0646\u062f\u060c \u0646\u0647 \u0635\u0631\u0641\u0627\u064b \u0628\u0631\u0627\u06cc \u0635\u0631\u0641\u0647 \u062c\u0648\u06cc\u06cc \u062f\u0631 \u0648\u0642\u062a\u060c \u0628\u0644\u06a9\u0647 \u0628\u0631\u0627\u06cc \u067e\u06cc\u06af\u06cc\u0631\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u0648 \u0628\u0647 \u0635\u0648\u0631\u062a \u0639\u0645\u0644\u06cc\u200c\u062a\u0631 \u0648 \u0648\u0627\u0636\u062d\u200c\u062a\u0631!<\/p>\n<p>\u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u0628\u0639\u062f\u060c <span style=\"color: #ff00ff;\"><strong>\u06a9\u0627\u0631\u0641\u0631\u0645\u0627\u06cc\u0627\u0646 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0645\u0648\u0631\u062f \u200cKPI\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u06a9\u0647 \u06a9\u0627\u0645\u0644\u0627\u064b \u0645\u0637\u0627\u0628\u0642 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641\u0634\u0627\u0646 \u0627\u0633\u062a \u062a\u0635\u0645\u06cc\u0645 \u0628\u06af\u06cc\u0631\u0646\u062f.<\/strong><\/span><\/p>\n<p>\u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0628\u0631 \u0631\u0648\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0628\u0647 \u0645\u0648\u0642\u0639 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0633\u0631\u0639\u062a \u0631\u062f\u06cc\u0627\u0628\u06cc \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0634\u0648\u0646\u062f. \u062a\u0623\u062e\u06cc\u0631 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0641\u0648\u0627\u06cc\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0622\u0633\u06cc\u0628 \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u062f.<\/p>\n<h3>\u062f\u0642\u06cc\u0642 \u0628\u0627\u0634\u06cc\u062f<\/h3>\n<p><span style=\"color: #ff00ff;\"><strong>\u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc KPI \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0646\u0648\u0637 \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0634\u0627\u062e\u0635\u06cc \u062e\u0627\u0635 \u0628\u0627\u0634\u062f\u060c \u0647\u0646\u06af\u0627\u0645 \u062a\u0648\u0633\u0639\u0647 \u0648 \u0622\u0632\u0645\u0627\u06cc\u0634 \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc\u060c \u0642\u0648\u0627\u0646\u06cc\u0646\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0631\u0639\u0627\u06cc\u062a \u0634\u0648\u0646\u062f.<\/strong><\/span><\/p>\n<p>\u0627\u0633\u062a\u0631\u0633 \u0628\u0631 \u0627\u0647\u0645\u06cc\u062a \u0645\u0634\u062e\u0635\u0627\u062a \u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u0647\u0631\u06af\u0632 \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0646\u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0627 \u0634\u0641\u0627\u0641 \u0628\u0648\u062f\u0646 KPI\u060c \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u0645\u0648\u0631\u062f \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0622\u0646 \u0647\u062f\u0641 \u062e\u0627\u0635 \u062a\u062d\u0642\u06cc\u0642 \u0648 \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06a9\u0646\u062f.<\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0634\u0631\u06a9\u062a\u06cc \u0642\u0635\u062f \u062f\u0627\u0631\u062f \u0641\u0631\u0648\u0634 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u0628\u062e\u0634\u062f\u060cKPI \u00a0\u0628\u0627\u06cc\u062f \u0686\u0627\u0631\u0686\u0648\u0628 \u0632\u0645\u0627\u0646\u06cc\u060c \u0628\u0648\u062f\u062c\u0647 \u0648 \u0645\u06a9\u0627\u0646 \u062e\u0627\u0635\u06cc \u0631\u0627 \u0634\u0627\u0645\u0644 \u0634\u0648\u062f. \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0628\u0627\u06cc\u062f \u0628\u0647 \u0646\u0631\u062e \u0631\u0642\u0628\u0627 \u0628\u0631\u0627\u06cc \u0627\u0647\u062f\u0627\u0641 \u0645\u0634\u0627\u0628\u0647\u06cc \u062a\u0648\u062c\u0647 \u06a9\u0646\u062f.<\/p>\n<h3>\u0645\u0646\u062a\u0642\u062f \u0628\u0627\u0634\u06cc\u062f<\/h3>\n<p>\u067e\u0634\u062a\u06cc\u0628\u0627\u0646 \u06af\u06cc\u0631\u06cc \u0627\u0632 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0628\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637\u0647 \u0641\u0642\u0637 \u0628\u0647 \u0642\u062f\u0631\u062a \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0645\u06cc\u200c\u0631\u0633\u062f. \u062a\u0647\u06cc\u0647 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0622\u0633\u0627\u0646 \u0627\u0633\u062a\u060c \u067e\u0627\u06cc\u0628\u0646\u062f \u0628\u0648\u062f\u0646 \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0642\u0633\u0645\u062a \u0633\u062e\u062a\u06cc \u0627\u0633\u062a.<\/p>\n<p>\u0622\u0646\u0686\u0647 \u0628\u06cc\u0646 \u0627\u0648\u0644\u06cc \u0648 \u062f\u0648\u0645\u06cc \u062a\u0641\u0627\u0648\u062a \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u062e\u0648\u0628 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0627\u0633\u062a. \u06cc\u06a9 \u0646\u06a9\u062a\u0647 \u0639\u0627\u0644\u06cc \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0647\u0645\u06cc\u0634\u0647 \u0686\u06af\u0648\u0646\u06af\u06cc \u062d\u0631\u06a9\u062a \u0631\u0648 \u0628\u0647 \u062c\u0644\u0648 \u0631\u0642\u0628\u0627 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n<h3>\u0645\u0642\u0627\u0648\u0645 \u0628\u0627\u0634\u06cc\u062f<\/h3>\n<p>\u0648\u0642\u062a\u06cc \u0647\u0645\u0647 \u0686\u06cc\u0632 \u062a\u0646\u0638\u06cc\u0645 \u0634\u062f\u060c \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u062d\u062f\u0627\u06a9\u062b\u0631 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f. <span style=\"color: #ff00ff;\"><strong>\u0633\u0627\u062f\u0647 \u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0627\u06cc\u0646 \u06a9\u0627\u0631\u060c \u0634\u06a9\u0633\u062a\u0646 \u0647\u0631 KPI \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0647\u0631 \u0645\u0648\u0644\u0641\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u062c\u062f\u0627\u06af\u0627\u0646\u0647 \u0627\u0633\u062a.<\/strong><\/span><\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u062d\u0627\u0644 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0627\u0633\u062a\u060c \u0627\u0641\u0631\u0627\u062f \u0628\u0627\u06cc\u062f \u0645\u0646\u062c\u0631 \u0628\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0645\u0634\u062a\u0631\u06cc \u0648 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0628\u0627\u0634\u0646\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_434_a74 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_435_4c2\" class=\"tdc-row\"><div id=\"fasl23\" class=\"vc_row vc_custom_1609749587471 tdi_436_27d pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749587471{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_436_27d,\r\n                .tdi_436_27d .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_436_27d,\r\n\t\t\t\t.tdi_436_27d .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_436_27d .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_438_ab4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_438_ab4{\r\n                    vertical-align: baseline;\r\n                }.tdi_438_ab4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_438_ab4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_438_ab4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_438_ab4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f2\u06f3<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff; font-size: 24pt;\">\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u062f\u0631\u0628\u0627\u0631\u06c0 \u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_440_163  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_440_163{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_440_163,\r\n\t\t\t\t.tdi_440_163 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_440_163 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_442_6a6  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_442_6a6{\r\n                    vertical-align: baseline;\r\n                }.tdi_442_6a6 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_442_6a6 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_442_6a6 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13642&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_443_e1a\" class=\"tdc-row\"><div class=\"vc_row tdi_444_2b4 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_444_2b4,\r\n                .tdi_444_2b4 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_444_2b4,\r\n\t\t\t\t.tdi_444_2b4 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_444_2b4 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_446_a17  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_446_a17{\r\n                    vertical-align: baseline;\r\n                }.tdi_446_a17 > .wpb_wrapper,\r\n\t\t\t\t.tdi_446_a17 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_446_a17 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_446_a17 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_448_2a7 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u062f\u0631 \u0632\u06cc\u0631 \u0628\u0647 \u0686\u0646\u062f \u06a9\u062a\u0627\u0628 \u062f\u0631\u0628\u0627\u0631\u0647 KPI \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645:<\/p>\n<h3>\u06f1- \u06a9\u062a\u0627\u0628 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/h3>\n<ul>\n<li>\u0646\u0648\u0634\u062a\u0647: \u0628\u0631\u0646\u0627\u0631\u062f \u0645\u0627\u0631<\/li>\n<li>\u0645\u062a\u0631\u062c\u0645: \u0639\u0627\u062f\u0644 \u0622\u0630\u0631<\/li>\n<li>\u0646\u0627\u0634\u0631: \u0646\u06af\u0627\u0647 \u062f\u0627\u0646\u0634<\/li>\n<\/ul>\n<h3>\u06f2- \u06a9\u062a\u0627\u0628 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/h3>\n<ul>\n<li>\u0646\u0648\u0634\u062a\u0647: \u062f\u06cc\u0648\u06cc\u062f \u067e\u0627\u0631\u0645\u0646\u062a\u0631<\/li>\n<li>\u0645\u062a\u0631\u062c\u0645: \u06cc\u0627\u0633\u0631 \u0627\u0628\u0648\u0627\u0644\u0642\u0627\u0633\u0645\u06cc<\/li>\n<li>\u0646\u0627\u0634\u0631: \u0645\u0631\u06a9\u0632 \u0622\u0645\u0648\u0632\u0634 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0635\u0646\u0639\u062a\u06cc \u0627\u06cc\u0631\u0627\u0646<\/li>\n<\/ul>\n<h3>\u06f3- \u0645\u0631\u062c\u0639 \u0634\u0627\u062e\u0635 \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646<\/h3>\n<ul>\n<li>\u0646\u0648\u0634\u062a\u0647: \u0627\u0633\u062a\u06cc\u0648\u0646 \u0628\u0631\u0627\u06af<\/li>\n<li>\u0645\u062a\u0631\u062c\u0645: \u0645\u062d\u0633\u0646 \u0642\u0631\u0647 \u062e\u0627\u0646\u06cc- \u062d\u0633\u06cc\u0646 \u0635\u0627\u0645\u0639\u06cc<\/li>\n<li>\u0646\u0627\u0634\u0631: \u0622\u0631\u06cc\u0627\u0646\u0627 \u0642\u0644\u0645<\/li>\n<\/ul>\n<p><strong>\u06a9\u0644\u0627\u0645 \u0622\u062e\u0631<\/strong><\/p>\n<p>\u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc \u06cc\u0627 KPI \u0628\u0647 \u06cc\u06a9 \u0631\u0648\u0634 \u067e\u0630\u06cc\u0631\u0641\u062a\u0647 \u0634\u062f\u0647 \u062c\u0647\u0627\u0646\u06cc \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u0648\u0641\u0642\u06cc\u062a \u0634\u0631\u06a9\u062a \u062f\u0631 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062a\u062c\u0627\u0631\u06cc \u062e\u0648\u062f \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u0635\u0631\u0641 \u0646\u0638\u0631 \u0627\u0632 \u0632\u0645\u06cc\u0646\u0647 \u0648 \u0635\u0646\u0639\u062a\u060c KPI \u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u062d\u0641\u0638 \u0627\u0647\u062f\u0627\u0641 \u0648 \u0627\u0647\u062f\u0627\u0641 \u0642\u0627\u0628\u0644 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0634\u0631\u06a9\u062a \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f. \u0628\u0647 \u0628\u06cc\u0627\u0646 \u0633\u0627\u062f\u0647 \u062a\u0631\u060c \u0627\u06cc\u0646 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0647\u0645\u0647 \u06a9\u0627\u0631\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0647\u0631 \u0646\u0648\u0639 \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u062f. \u0639\u0648\u0627\u0645\u0644 \u0628\u06cc\u200c\u0634\u0645\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u0639\u0627\u0644\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f.<\/p>\n<p>\u0628\u0633\u062a\u0647 \u0628\u0647 \u0646\u0648\u0639 \u062a\u062c\u0627\u0631\u062a\u060c KPI\u200c\u0647\u0627 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06af\u0632\u0627\u0631\u0634 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0630\u0647\u0646\u06cc\u060c \u0645\u0642\u062f\u0627\u0631 \u0645\u062a\u0648\u0633\u0637 \u200b\u200b\u0633\u0641\u0627\u0631\u0634\u060c \u0627\u062e\u0628\u0627\u0631 \u062f\u0631\u0645\u0642\u0627\u0628\u0644 \u0628\u0627\u0632\u06af\u0634\u062a \u0645\u0634\u062a\u0631\u06cc\u060c \u0632\u0645\u0627\u0646 \u0646\u06af\u0647 \u062f\u0627\u0634\u062a\u0646\u060c \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0627\u0647\u062f\u0627\u0641 \u062a\u062c\u0627\u0631\u06cc \u0627\u0639\u0644\u0627\u0645 \u0634\u062f\u0647\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0648 \u0646\u0631\u062e \u0628\u0627\u0632 \u0633\u0646\u062c\u06cc\u062f.<\/p>\n<p style=\"text-align: center;\"><strong>\u0627\u064e\u067e \u0630\u0647\u0646 \u0645\u0645\u0644\u0648\u0621 \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0633\u06a9\u0648\u06cc \u067e\u0631\u062a\u0627\u0628 \u0628\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u062d\u0627\u0644 \u0648 \u0622\u06cc\u0646\u062f\u0647 \u0634\u0645\u0627 \u0628\u0627\u0634\u062f\u060c \u067e\u0633 \u0628\u062f\u0648\u0646 \u062f\u0631\u0646\u06af \u0627\u064e\u067e \u0630\u0647\u0646 \u0631\u0627 \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u0646\u06cc\u062f!<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/zehn.ir\/download?utm_medium=display&amp;utm_source=Website&amp;utm_campaign=Website\u2013Pillar\u20132021-01-21&amp;utm_content=Website\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13487 size-full\" src=\"https:\/\/zehn.ir\/blog\/wp-content\/uploads\/2020\/11\/3-36.jpg\" alt=\"\u062f\u0627\u0646\u0644\u0648\u062f \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0630\u0647\u0646 \u062a\u0641\u06a9\u0631 \u062e\u0644\u0627\u0642\" width=\"662\" height=\"400\" srcset=\"https:\/\/zehn.ir\/blog\/wp-content\/uploads\/2020\/11\/3-36.jpg 662w, https:\/\/zehn.ir\/blog\/wp-content\/uploads\/2020\/11\/3-36-300x181.jpg 300w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/a><\/p>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_450_24e \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div class=\"vc_column tdi_452_271  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_452_271{\r\n                    vertical-align: baseline;\r\n                }.tdi_452_271 > .wpb_wrapper,\r\n\t\t\t\t.tdi_452_271 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_452_271 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_452_271 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"vc_column_inner tdi_454_ae6  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_454_ae6{\r\n                    vertical-align: baseline;\r\n                }.tdi_454_ae6 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_454_ae6 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_454_ae6 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_column tdi_456_14b  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_456_14b{\r\n                    vertical-align: baseline;\r\n                }.tdi_456_14b > .wpb_wrapper,\r\n\t\t\t\t.tdi_456_14b > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_456_14b > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_456_14b > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"vc_column_inner tdi_458_366  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_458_366{\r\n                    vertical-align: baseline;\r\n                }.tdi_458_366 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_458_366 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_458_366 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"[vc_column_text] KPI \u06cc\u0627 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0686\u06cc\u0633\u062a\u061f [\/vc_column_text] [vc_single_image image=\"13389\" img_size=\"full\" alignment=\"center\"][vc_column_text][\/vc_column_text] [vc_column_text]\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (Key Performance Indicator) \u06cc\u0627 \u0628\u0647 \u0627\u0635\u0637\u0644\u0627\u062d KPI \u0628\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc \u0628\u0627 \u0646\u062a\u0627\u06cc\u062c \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u0646\u062f. \u0645\u062b\u0644\u0627\u064b \u0631\u0626\u06cc\u0633 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u06cc \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f: \u00ab\u0627\u0645\u0633\u0627\u0644 \u062f\u0631\u0622\u0645\u062f \u0634\u0631\u06a9\u062a \u0628\u0627\u06cc\u062f \u06f2\u06f0 \u062f\u0631\u0635\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 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