{"id":13382,"date":"2020-12-30T01:04:29","date_gmt":"2020-12-29T21:34:29","guid":{"rendered":"https:\/\/zehn.ir\/blog\/?p=13382"},"modified":"2021-03-22T22:23:17","modified_gmt":"2021-03-22T17:53:17","slug":"%da%86%db%8c%d8%b3%d8%aa-kpi","status":"publish","type":"post","link":"https:\/\/zehn.ir\/blog\/%da%86%db%8c%d8%b3%d8%aa-kpi\/","title":{"rendered":"KPI \u06cc\u0627 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0686\u06cc\u0633\u062a\u061f"},"content":{"rendered":"<div id=\"tdi_1_ac6\" class=\"tdc-row\"><div class=\"vc_row vc_custom_1608631507845 tdi_2_9d6 pillar-top-section wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1608631507845{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(40,0,59,0.6) !important;*background-color: rgb(40,0,59) !important;}\n\/* custom css *\/\n.tdi_2_9d6,\r\n                .tdi_2_9d6 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2_9d6,\r\n\t\t\t\t.tdi_2_9d6 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2_9d6 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4_966  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_4_966{\r\n                    vertical-align: baseline;\r\n                }.tdi_4_966 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4_966 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4_966 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4_966 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<h1 style=\"text-align: center;\"><strong><span style=\"font-size: 24pt; color: #ffffff;\">KPI \u06cc\u0627 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0686\u06cc\u0633\u062a\u061f<\/span><\/strong><\/h1>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_6_6e4  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_6_6e4{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_6_6e4,\r\n\t\t\t\t.tdi_6_6e4 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_6_6e4 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_8_7ac  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_8_7ac{\r\n                    vertical-align: baseline;\r\n                }.tdi_8_7ac .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_8_7ac .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_8_7ac .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13389&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][vc_column_text][\/vc_column_text]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_9_e36\" class=\"tdc-row\"><div class=\"vc_row vc_custom_1604926854892 tdi_10_cda pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1604926854892{padding-top: 60px !important;}\n\/* custom css *\/\n.tdi_10_cda,\r\n                .tdi_10_cda .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_10_cda,\r\n\t\t\t\t.tdi_10_cda .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_10_cda .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_12_a2c  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_12_a2c{\r\n                    vertical-align: baseline;\r\n                }.tdi_12_a2c > .wpb_wrapper,\r\n\t\t\t\t.tdi_12_a2c > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_12_a2c > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_12_a2c > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (Key Performance Indicator) \u06cc\u0627 \u0628\u0647 \u0627\u0635\u0637\u0644\u0627\u062d KPI \u0628\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 <span style=\"color: #ff00ff;\"><strong>\u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc \u0628\u0627 \u0646\u062a\u0627\u06cc\u062c \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u0646\u062f.<\/strong><\/span><\/p>\n<p>\u0645\u062b\u0644\u0627\u064b \u0631\u0626\u06cc\u0633 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u06cc \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f: \u00ab\u0627\u0645\u0633\u0627\u0644 \u062f\u0631\u0622\u0645\u062f \u0634\u0631\u06a9\u062a \u0628\u0627\u06cc\u062f \u06f2\u06f0 \u062f\u0631\u0635\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u06cc\u0627\u0628\u062f.\u00bb \u06af\u0631\u0686\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u0647\u062f\u0641\u06cc \u0639\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u062a\u0644\u0627\u0634 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a \u0627\u0645\u0627 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0641\u0631\u062f\u06cc \u0648 \u0627\u0639\u0636\u0627\u06cc \u062a\u06cc\u0645 \u0628\u06af\u0648\u06cc\u062f \u06a9\u0647 \u0686\u0647 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0639\u0645\u0644\u06cc \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0631\u0627\u06cc \u06a9\u0645\u06a9 \u0628\u0647 \u0634\u0631\u06a9\u062a \u062f\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0622\u0646 \u0647\u062f\u0641 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u0648 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u062f\u0634\u0648\u0627\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0647\u062f\u0627\u0641 \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0631\u0648\u0632\u0627\u0646\u0647 \u0648 \u0647\u0641\u062a\u06af\u06cc \u0634\u062e\u0635\u06cc \u062e\u0648\u062f \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u0646\u062f \u0648 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0628\u0639\u06cc\u062f \u0627\u0633\u062a \u06a9\u0647 \u0622\u0646 \u0627\u0647\u062f\u0627\u0641 \u0645\u062d\u0642\u0642 \u0634\u0648\u0646\u062f.<\/p>\n<p>\u0622\u0646\u0686\u0647 \u062f\u0631 \u0639\u0648\u0636 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0628\u0647 \u0622\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u0646\u062f \u062d\u0644\u0642\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0627\u0633\u062a\u060c \u0627\u0647\u062f\u0627\u0641 \u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0631 \u0622\u0646\u200c\u0647\u0627 \u062a\u0623\u062b\u06cc\u0631 \u0628\u06af\u0630\u0627\u0631\u0646\u062f \u0648 \u0646\u0634\u0627\u0646\u0647 \u0631\u0648\u0634\u0646\u06cc \u0627\u0632 \u0645\u0648\u0641\u0642\u06cc\u062a \u06cc\u0627 \u0634\u06a9\u0633\u062a \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u06a9\u0646\u0646\u062f.<\/p>\n<p>KPI \u0628\u0627 \u06a9\u0645\u06a9 \u0628\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u062f\u0631 \u0648\u0642\u062a \u0648 \u0627\u0646\u0631\u0698\u06cc \u0622\u0646\u200c\u0647\u0627\u060c \u0628\u0631 \u0631\u0648\u06cc \u0648\u0638\u0627\u06cc\u0641 \u0648 \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u06a9\u0646\u062a\u0631\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u062f\u0631 \u0627\u0647\u062f\u0627\u0641 \u0633\u0637\u062d \u0628\u0627\u0644\u0627\u06cc \u0634\u0631\u06a9\u062a \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f \u0648 \u062d\u0644\u0642\u0647\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0631\u0627\u06cc \u0634\u0646\u0627\u062e\u062a \u0628\u06cc\u0634\u062a\u0631 KPI \u0628\u0627 <strong>\u0630\u0647\u0646<\/strong> \u0647\u0645\u0631\u0627\u0647 \u0628\u0627\u0634\u06cc\u062f.[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_13_666\" class=\"tdc-row\"><div id=\"fehrest\" class=\"vc_row vc_custom_1600162086338 tdi_14_373 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1600162086338{padding-top: 60px !important;padding-bottom: 60px !important;}\n\/* custom css *\/\n.tdi_14_373,\r\n                .tdi_14_373 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_14_373,\r\n\t\t\t\t.tdi_14_373 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_14_373 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_16_c2a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_16_c2a{\r\n                    vertical-align: baseline;\r\n                }.tdi_16_c2a > .wpb_wrapper,\r\n\t\t\t\t.tdi_16_c2a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_16_c2a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_16_c2a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<h2 style=\"text-align: center;\">\u0641\u0647\u0631\u0633\u062a<\/h2>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_18_ddd  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_18_ddd{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_18_ddd,\r\n\t\t\t\t.tdi_18_ddd .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_18_ddd .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_20_f6d  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_20_f6d{\r\n                    vertical-align: baseline;\r\n                }.tdi_20_f6d .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_20_f6d .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_20_f6d .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13620&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl1&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl1\"><strong>\u0641\u0635\u0644 \u06f1<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl1\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0686\u06cc\u0633\u062a\u061f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_22_a1f  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_22_a1f{\r\n                    vertical-align: baseline;\r\n                }.tdi_22_a1f .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_22_a1f .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_22_a1f .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13621&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl2\"><strong>\u0641\u0635\u0644 \u06f2<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl2\">\u0627\u0647\u0645\u06cc\u062a KPI \u06cc\u0627 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_24_34a  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_24_34a{\r\n                    vertical-align: baseline;\r\n                }.tdi_24_34a .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_24_34a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_24_34a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13622&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl3&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl3\"><strong>\u0641\u0635\u0644 \u06f3<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl3\">\u0647\u062f\u0641 \u0627\u0632 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_26_633  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_26_633{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_26_633,\r\n\t\t\t\t.tdi_26_633 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_26_633 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_28_ada  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_28_ada{\r\n                    vertical-align: baseline;\r\n                }.tdi_28_ada .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_28_ada .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_28_ada .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13623&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl4&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl4\"><strong>\u0641\u0635\u0644 \u06f4<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl4\">\u0641\u0648\u0627\u06cc\u062f \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_30_eae  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_30_eae{\r\n                    vertical-align: baseline;\r\n                }.tdi_30_eae .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_30_eae .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_30_eae .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13624&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl5&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl5\"><strong>\u0641\u0635\u0644 \u06f5<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl5\">\u0645\u0639\u0627\u06cc\u0628 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_32_b7c  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_32_b7c{\r\n                    vertical-align: baseline;\r\n                }.tdi_32_b7c .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_32_b7c .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_32_b7c .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13625&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl6&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl6\"><strong>\u0641\u0635\u0644 \u06f6<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl6\">\u06f5 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u0646\u062d\u0648\u0647 \u0627\u06cc\u062c\u0627\u062f KPI<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_34_a33  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_34_a33{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_34_a33,\r\n\t\t\t\t.tdi_34_a33 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_34_a33 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_36_7ad  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_36_7ad{\r\n                    vertical-align: baseline;\r\n                }.tdi_36_7ad .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_36_7ad .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_36_7ad .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13626&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl7&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl7\"><strong>\u0641\u0635\u0644 \u06f7<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl7\">\u0627\u0646\u0648\u0627\u0639 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_38_7a7  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_38_7a7{\r\n                    vertical-align: baseline;\r\n                }.tdi_38_7a7 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_38_7a7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_38_7a7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13627&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl8&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl8\"><strong>\u0641\u0635\u0644 \u06f8<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl8\">\u062a\u0641\u0627\u0648\u062a KPI \u0628\u0627 \u0645\u062a\u0631\u06cc\u06a9<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_40_6a6  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_40_6a6{\r\n                    vertical-align: baseline;\r\n                }.tdi_40_6a6 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_40_6a6 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_40_6a6 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13628&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl9&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl9\"><strong>\u0641\u0635\u0644 \u06f9<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl9\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u0645\u0627\u0644\u06cc<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_42_a63  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_42_a63{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_42_a63,\r\n\t\t\t\t.tdi_42_a63 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_42_a63 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_44_ff8  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_44_ff8{\r\n                    vertical-align: baseline;\r\n                }.tdi_44_ff8 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_44_ff8 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_44_ff8 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13629&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl10&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl10\"><strong>\u0641\u0635\u0644 \u06f1\u06f0<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl10\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631\u00a0\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_46_cf7  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_46_cf7{\r\n                    vertical-align: baseline;\r\n                }.tdi_46_cf7 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_46_cf7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_46_cf7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13630&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl11&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl11\"><strong>\u0641\u0635\u0644 \u06f1\u06f1<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl11\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u00a0\u062f\u0631 \u0641\u0631\u0648\u0634<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_48_c36  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_48_c36{\r\n                    vertical-align: baseline;\r\n                }.tdi_48_c36 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_48_c36 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_48_c36 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13631&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl12&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl12\"><strong>\u0641\u0635\u0644 \u06f1\u06f2<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl12\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_50_066  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_50_066{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_50_066,\r\n\t\t\t\t.tdi_50_066 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_50_066 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_52_3a7  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_52_3a7{\r\n                    vertical-align: baseline;\r\n                }.tdi_52_3a7 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_52_3a7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_52_3a7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13632&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl13&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl13\"><strong>\u0641\u0635\u0644 \u06f1\u06f3<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl13\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_54_877  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_54_877{\r\n                    vertical-align: baseline;\r\n                }.tdi_54_877 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_54_877 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_54_877 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13635&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl14&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl14\"><strong>\u0641\u0635\u0644 \u06f1\u06f4<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl14\">\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u06cc\u06a9 KPI \u062e\u0648\u0628<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_56_c77  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_56_c77{\r\n                    vertical-align: baseline;\r\n                }.tdi_56_c77 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_56_c77 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_56_c77 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13636&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl15&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl15\"><strong>\u0641\u0635\u0644 \u06f1\u06f5<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl15\">\u062a\u0641\u0627\u0648\u062a KPI \u0628\u0627 KRI<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_58_ada  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_58_ada{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_58_ada,\r\n\t\t\t\t.tdi_58_ada .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_58_ada .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_60_08b  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_60_08b{\r\n                    vertical-align: baseline;\r\n                }.tdi_60_08b .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_60_08b .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_60_08b .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13637&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl16&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl14\"><strong>\u0641\u0635\u0644 \u06f1\u06f6<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl14\">\u06af\u0632\u0627\u0631\u0634 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_62_8da  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_62_8da{\r\n                    vertical-align: baseline;\r\n                }.tdi_62_8da .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_62_8da .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_62_8da .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13638&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl17&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl17\"><strong>\u0641\u0635\u0644 \u06f1\u06f7<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl17\">\u06f6 \u0646\u06a9\u062a\u0647 \u062f\u0631\u0628\u0627\u0631\u06c0 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_64_6a8  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_64_6a8{\r\n                    vertical-align: baseline;\r\n                }.tdi_64_6a8 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_64_6a8 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_64_6a8 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13639&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl18&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl18\"><strong>\u0641\u0635\u0644 \u06f1\u06f8<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl18\">\u0686\u0647 \u0686\u06cc\u0632\u06cc \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0645\u0624\u062b\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_66_ede  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_66_ede{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_66_ede,\r\n\t\t\t\t.tdi_66_ede .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_66_ede .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_68_c76  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_68_c76{\r\n                    vertical-align: baseline;\r\n                }.tdi_68_c76 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_68_c76 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_68_c76 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13633&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl19&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl19\"><strong>\u0641\u0635\u0644 \u06f1\u06f9<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl19\">SMART KPI \u0686\u06cc\u0633\u062a\u061f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_70_c67  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_70_c67{\r\n                    vertical-align: baseline;\r\n                }.tdi_70_c67 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_70_c67 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_70_c67 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13634&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl20\"><strong>\u0641\u0635\u0644 \u06f2\u06f0<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl20\">SMARTER KPI \u0686\u06cc\u0633\u062a\u061f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_72_883  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_72_883{\r\n                    vertical-align: baseline;\r\n                }.tdi_72_883 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_72_883 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_72_883 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13640&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl21&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl21\"><strong>\u0641\u0635\u0644 \u06f2\u06f1<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl21\">KPI \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u0686\u06cc\u0633\u062a\u061f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><div class=\"vc_row_inner tdi_74_7ee  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_74_7ee{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_74_7ee,\r\n\t\t\t\t.tdi_74_7ee .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_74_7ee .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_76_79b  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_76_79b{\r\n                    vertical-align: baseline;\r\n                }.tdi_76_79b .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_76_79b .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_76_79b .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13641&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl22&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl22\"><strong>\u0641\u0635\u0644 \u06f2\u06f2<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl22\">\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 KPI\u200c \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f\u061f<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><div class=\"vc_column_inner tdi_78_783  wpb_column vc_column_container tdc-inner-column td-pb-span4\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_78_783{\r\n                    vertical-align: baseline;\r\n                }.tdi_78_783 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_78_783 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_78_783 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13642&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; link=&#8221;#fasl23&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><a href=\"#fasl23\"><strong>\u0641\u0635\u0644 \u06f2\u06f3<\/strong><\/a><\/p>\n<h4 style=\"text-align: center;\"><a href=\"#fasl23\">\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u062f\u0631\u0628\u0627\u0631\u06c0 \u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc<\/a><\/h4>\n<p>[\/vc_column_text]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_79_447\" class=\"tdc-row\"><div class=\"vc_row tdi_80_44f  wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_80_44f,\r\n                .tdi_80_44f .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_80_44f,\r\n\t\t\t\t.tdi_80_44f .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_80_44f .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_82_223  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_82_223{\r\n                    vertical-align: baseline;\r\n                }.tdi_82_223 > .wpb_wrapper,\r\n\t\t\t\t.tdi_82_223 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_82_223 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_82_223 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<br \/>\n[\/vc_column_text]<\/div><\/div><\/div><\/div><div id=\"tdi_83_c73\" class=\"tdc-row\"><div id=\"fasl1\" class=\"vc_row vc_custom_1606916158367 tdi_84_8f6 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916158367{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(40,0,59,0.4) !important;*background-color: rgb(40,0,59) !important;}\n\/* custom css *\/\n.tdi_84_8f6,\r\n                .tdi_84_8f6 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_84_8f6,\r\n\t\t\t\t.tdi_84_8f6 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_84_8f6 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_86_3b8  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_86_3b8{\r\n                    vertical-align: baseline;\r\n                }.tdi_86_3b8 > .wpb_wrapper,\r\n\t\t\t\t.tdi_86_3b8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_86_3b8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_86_3b8 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1<\/strong><\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0686\u06cc\u0633\u062a\u061f<\/span><\/h2>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_88_611 pillar-colored-inner vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_88_611{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_88_611,\r\n\t\t\t\t.tdi_88_611 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_88_611 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_90_76a  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_90_76a{\r\n                    vertical-align: baseline;\r\n                }.tdi_90_76a .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_90_76a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_90_76a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13620&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_91_36a\" class=\"tdc-row\"><div class=\"vc_row tdi_92_3dc pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_92_3dc,\r\n                .tdi_92_3dc .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_92_3dc,\r\n\t\t\t\t.tdi_92_3dc .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_92_3dc .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_94_ac8  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_94_ac8{\r\n                    vertical-align: baseline;\r\n                }.tdi_94_ac8 > .wpb_wrapper,\r\n\t\t\t\t.tdi_94_ac8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_94_ac8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_94_ac8 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_96_646 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647\u060c KPI \u0631\u0648\u0634\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u060c \u0648\u0627\u062d\u062f\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc\u060c \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627 \u06cc\u0627 \u0627\u0641\u0631\u0627\u062f \u062f\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062e\u0648\u062f \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<p>\u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u062f\u06cc\u06af\u0631\u060c <span style=\"color: #ff00ff;\"><strong>KPI \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u0631\u0627 \u0642\u0627\u062f\u0631 \u0645\u06cc\u200c\u0633\u0627\u0632\u062f \u062f\u0631\u06a9 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u0645\u0633\u06cc\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f \u06cc\u0627 \u062e\u06cc\u0631!<\/strong><\/span><\/p>\n<p>\u0628\u0647 \u0627\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u0628 \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u0627\u0628\u0632\u0627\u0631 \u0645\u0647\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u0635\u0648\u06cc\u0631\u06cc \u0648\u0627\u0636\u062d\u06cc \u0627\u0632 \u0633\u0637\u062d \u0641\u0639\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0648 \u0627\u06cc\u0646\u06a9\u0647 \u0622\u06cc\u0627 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062f\u0631 \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0633\u062a\u060c \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<p>KPI \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0645\u0641\u06cc\u062f\u06cc \u0627\u0633\u062a. \u0627\u0632 \u0622\u0646\u062c\u0627 \u06a9\u0647 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0647 \u06a9\u0627\u0647\u0634 \u0645\u0627\u0647\u06cc\u062a \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646 \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u062a\u0639\u062f\u0627\u062f \u0627\u0646\u062f\u06a9\u06cc \u0627\u0632 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0642\u0627\u0628\u0644 \u06a9\u0646\u062a\u0631\u0644 \u0628\u0627\u0634\u062f\u060c KPI \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u06a9\u0645\u06a9 \u06a9\u0631\u062f\u0647 \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0628\u0627\u0639\u062b \u0628\u0647\u0628\u0648\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0648\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_98_caa \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_99_ddd\" class=\"tdc-row\"><div id=\"fasl2\" class=\"vc_row vc_custom_1606916183604 tdi_100_a63 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916183604{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(40,0,59,0.2) !important;*background-color: rgb(40,0,59) !important;}\n\/* custom css *\/\n.tdi_100_a63,\r\n                .tdi_100_a63 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_100_a63,\r\n\t\t\t\t.tdi_100_a63 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_100_a63 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_102_241  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_102_241{\r\n                    vertical-align: baseline;\r\n                }.tdi_102_241 > .wpb_wrapper,\r\n\t\t\t\t.tdi_102_241 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_102_241 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_102_241 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f2<\/strong><\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #ffffff;\">\u0627\u0647\u0645\u06cc\u062a KPI \u06cc\u0627 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/span><\/h2>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_104_363  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_104_363{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_104_363,\r\n\t\t\t\t.tdi_104_363 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_104_363 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_106_457  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_106_457{\r\n                    vertical-align: baseline;\r\n                }.tdi_106_457 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_106_457 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_106_457 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13621&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_107_836\" class=\"tdc-row\"><div class=\"vc_row tdi_108_aa7 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_108_aa7,\r\n                .tdi_108_aa7 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_108_aa7,\r\n\t\t\t\t.tdi_108_aa7 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_108_aa7 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_110_cb3  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_110_cb3{\r\n                    vertical-align: baseline;\r\n                }.tdi_110_cb3 > .wpb_wrapper,\r\n\t\t\t\t.tdi_110_cb3 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_110_cb3 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_110_cb3 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_112_a76 \"  style=\"height: 32px\"><\/div>[vc_column_text]3 \u062f\u0644\u06cc\u0644 \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f KPI \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0634\u0631\u062d \u0632\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f:<\/p>\n<h3>\u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0627\u0631\u0622\u06cc\u06cc<\/h3>\n<p>\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0631\u06a9\u062a \u0648 \u067e\u06cc\u06af\u06cc\u0631\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0647 \u0648\u06cc\u0698\u0647 \u062f\u0631 \u0641\u0636\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0647\u0645\u06cc\u0634\u0647 \u062f\u0631 \u062d\u0627\u0644 \u062a\u063a\u06cc\u06cc\u0631\u060c \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff00ff;\">\u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0627\u0647\u062f\u0627\u0641 \u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a \u0634\u0631\u06a9\u062a \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0646\u062f\u060c KPI \u00a0\u0628\u0627\u06cc\u062f \u062b\u0627\u0628\u062a \u0628\u0627\u0634\u062f \u0648 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u062f\u0627\u0648\u0645 \u0645\u0648\u0641\u0642\u06cc\u062a \u0631\u0627 \u062f\u0631 \u0637\u0648\u0644 \u0632\u0645\u0627\u0646 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f.<\/span><\/strong><\/p>\n<h3>\u062a\u0645\u0631\u06a9\u0632 \u0631\u0648\u06cc \u0627\u0647\u062f\u0627\u0641<\/h3>\n<p>\u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u06a9\u0645\u06a9 \u0628\u0647 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0631\u06a9\u062a\u060c KPI \u0646\u0642\u0634 \u0645\u0647\u0645\u06cc \u062f\u0631 \u06a9\u0645\u06a9 \u0628\u0647 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0628\u0631 \u0627\u0647\u062f\u0627\u0641 \u0645\u0634\u062a\u0631\u06a9 \u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0647 \u0648\u06cc\u0698\u0647 \u062f\u0631 \u0628\u062e\u0634\u200c\u0647\u0627\u06cc \u0641\u0631\u062f\u06cc \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n<p>KPI\u200c\u0647\u0627\u06cc \u062f\u067e\u0627\u0631\u062a\u0645\u0627\u0646\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f <span style=\"color: #ff00ff;\"><strong>\u0628\u0647 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f \u062a\u0627 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u062a\u0644\u0627\u0634\u200c\u0647\u0627\u06cc \u0641\u0631\u062f\u06cc \u062f\u0631 \u0645\u0648\u0641\u0642\u06cc\u062a \u0634\u0631\u06a9\u062a \u0628\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0627\u06cc\u062c\u0627\u062f \u0627\u062d\u0633\u0627\u0633 \u0645\u0627\u0644\u06a9\u06cc\u062a \u0648 \u06a9\u0627\u0631 \u062a\u06cc\u0645\u06cc \u062f\u0631 \u0628\u06cc\u0646 \u0647\u0645\u06a9\u0627\u0631\u0627\u0646 \u0646\u06cc\u0632 \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f.<\/strong><\/span><\/p>\n<p>\u067e\u06cc\u06af\u06cc\u0631\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u0628\u0627 KPI\u200c\u0647\u0627\u06cc \u062f\u067e\u0627\u0631\u062a\u0645\u0627\u0646\u06cc \u0648 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc\u060c \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0645\u0634\u062e\u0635 \u0627\u0632 \u062a\u0644\u0627\u0634\u200c\u0647\u0627\u06cc \u062c\u0645\u0639\u06cc \u0622\u0646\u200c\u0647\u0627\u060c \u0628\u0647 \u062a\u0642\u0648\u06cc\u062a \u0631\u0648\u062d\u06cc\u0647 \u062a\u06cc\u0645\u06cc \u062f\u0631 \u06cc\u06a9 \u0641\u0636\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u06a9\u0645\u06a9 \u06a9\u0646\u062f.<\/p>\n<h3>\u0627\u0631\u062a\u0642\u0627\u0621 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a \u067e\u0630\u06cc\u0631\u06cc<\/h3>\n<p>KPI \u0647\u0645\u0686\u0646\u06cc\u0646 \u062f\u0631 \u06a9\u0645\u06a9 \u0628\u0647 \u0627\u0631\u062a\u0642\u0627\u0621 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a \u067e\u0630\u06cc\u0631\u06cc \u0641\u0631\u062f\u06cc \u0648 \u0627\u062f\u0627\u0631\u06cc \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0633\u0627\u0632\u0645\u0627\u0646 \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a \u067e\u0630\u06cc\u0631\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0633\u0647\u0627\u0645\u062f\u0627\u0631\u0627\u0646 \u0648 \u0633\u0627\u06cc\u0631 \u0645\u0646\u0627\u0641\u0639 \u0628\u0633\u06cc\u0627\u0631 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0627\u0633\u062a.<\/p>\n<div class=\"pillar-cta\">\n<p class=\"pillar-cta_desc\">\u0628\u0647\u0628\u0648\u062f \u0645\u062f\u06cc\u0631\u06cc\u062a \u0639\u0645\u0644\u06a9\u0631\u062f \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u062a\u0627\u062b\u06cc\u0631\u06cc \u062f\u0631 \u0645\u0648\u0641\u0642\u06cc\u062a \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0627\u0631\u062f\u061f<\/p>\n<p><a href=\"https:\/\/zehn.ir\/blog\/%d8%a8%d9%87%d8%a8%d9%88%d8%af-%d9%85%d8%af%db%8c%d8%b1%db%8c%d8%aa-%d8%b9%d9%85%d9%84%da%a9%d8%b1%d8%af-%da%86%db%8c%d8%b3%d8%aa%d8%9f\/\">\u0627\u06a9\u0646\u0648\u0646 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f<\/a><\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_114_786 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_115_5f0\" class=\"tdc-row\"><div id=\"fasl3\" class=\"vc_row vc_custom_1608631655712 tdi_116_ccc pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1608631655712{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #dc089f !important;}\n\/* custom css *\/\n.tdi_116_ccc,\r\n                .tdi_116_ccc .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_116_ccc,\r\n\t\t\t\t.tdi_116_ccc .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_116_ccc .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_118_a5d  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_118_a5d{\r\n                    vertical-align: baseline;\r\n                }.tdi_118_a5d > .wpb_wrapper,\r\n\t\t\t\t.tdi_118_a5d > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_118_a5d > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_118_a5d > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f3<\/strong><\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0647\u062f\u0641 \u0627\u0632 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/span><\/h2>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_120_d75  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_120_d75{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_120_d75,\r\n\t\t\t\t.tdi_120_d75 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_120_d75 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_122_6d6  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_122_6d6{\r\n                    vertical-align: baseline;\r\n                }.tdi_122_6d6 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_122_6d6 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_122_6d6 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13622&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_123_d6c\" class=\"tdc-row\"><div class=\"vc_row tdi_124_d35 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_124_d35,\r\n                .tdi_124_d35 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_124_d35,\r\n\t\t\t\t.tdi_124_d35 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_124_d35 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_126_633  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_126_633{\r\n                    vertical-align: baseline;\r\n                }.tdi_126_633 > .wpb_wrapper,\r\n\t\t\t\t.tdi_126_633 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_126_633 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_126_633 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_128_f7a \"  style=\"height: 32px\"><\/div>[vc_column_text]KPI \u0627\u0628\u0632\u0627\u0631\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0637\u0648\u0631 \u06af\u0633\u062a\u0631\u062f\u0647 \u062a\u0648\u0633\u0637 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u062c\u0647\u0627\u0646 \u0628\u0631\u0627\u06cc \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627 \u0648 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0622\u0646\u200c\u0647\u0627 \u0628\u0627 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0627\u0645\u06a9\u0627\u0646 \u0648 \u06a9\u0627\u0631\u0622\u06cc\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. <strong><span style=\"color: #ff00ff;\">\u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u0645\u0646\u0638\u0648\u0631 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641\u06cc \u06a9\u0647 \u0642\u0628\u0644\u0627\u064b \u062a\u0648\u0633\u0637 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0634\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/strong><\/p>\n<p>\u0627\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u06cc \u0627\u0632 KPI \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0647\u0631 \u06a9\u062f\u0627\u0645 \u0628\u0631\u0627\u06cc \u0634\u0631\u0627\u06cc\u0637 \u0645\u062a\u0641\u0627\u0648\u062a \u062f\u0627\u0631\u0627\u06cc \u0647\u062f\u0641\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u0647\u0633\u062a\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u06a9\u0645\u06cc \u06cc\u0627 \u06a9\u06cc\u0641\u06cc \u0628\u0627\u0634\u0646\u062f\u060c \u0628\u062f\u06cc\u0646 \u0645\u0639\u0646\u0627 \u06a9\u0647 \u0628\u0633\u062a\u0647 \u0628\u0647 \u0645\u0642\u0627\u0635\u062f \u062e\u0627\u0635 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0648 \u0627\u0646\u0648\u0627\u0639 KPI \u0627\u0646\u062a\u062e\u0627\u0628 \u0634\u062f\u0647\u200c\u0627\u0646\u062f \u06a9\u0647 \u0647\u0645 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0639\u062f\u062f\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u0646\u062f \u0648 \u0647\u0645 \u06a9\u06cc\u0641\u06cc\u062a \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0633\u0646\u062c\u0646\u062f.<\/p>\n<p><span style=\"color: #ff00ff;\"><strong>\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u06a9\u0647 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0641\u0631\u0622\u06cc\u0646\u062f \u0642\u0648\u06cc \u0647\u0633\u062a\u0646\u062f\u060c \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0648\u0633\u0627\u06cc\u0644 \u062e\u0648\u0628 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0639\u0645\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f<\/strong><\/span> \u0632\u06cc\u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0622\u0646\u200c\u0647\u0627 \u062a\u0648\u0633\u0639\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0627 \u062a\u0642\u0633\u06cc\u0645 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0627\u0632 \u0633\u0637\u0648\u062d \u0645\u062e\u062a\u0644\u0641 \u0633\u0644\u0633\u0644\u0647 \u0645\u0631\u0627\u062a\u0628\u06cc \u0635\u0648\u0631\u062a \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f.<\/p>\n<p>\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646\u060c \u0627\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641 KPI \u0628\u0647 \u0627\u0646\u062a\u0642\u0627\u0644 \u0647\u0645\u0632\u0645\u0627\u0646 \u0645\u0623\u0645\u0648\u0631\u06cc\u062a\u060c \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0648 \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc \u0634\u0631\u06a9\u062a \u0628\u0647 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0622\u0646 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u06cc\u06a9\u067e\u0627\u0631\u0686\u0647 \u0646\u06af\u0647 \u0645\u06cc\u200c\u062f\u0627\u0631\u062f \u0648 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0622\u0646\u200c\u0647\u0627 \u0627\u0632 \u0627\u0647\u0645\u06cc\u062a \u0646\u0642\u0634\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u062f\u0631 \u06cc\u06a9 \u0632\u0645\u06cc\u0646\u0647 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0645\u0637\u0644\u0639 \u0647\u0633\u062a\u0646\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_130_6ed \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_131_503\" class=\"tdc-row\"><div id=\"fasl4\" class=\"vc_row vc_custom_1608631825844 tdi_132_763 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1608631825844{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_132_763,\r\n                .tdi_132_763 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_132_763,\r\n\t\t\t\t.tdi_132_763 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_132_763 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_134_6aa  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_134_6aa{\r\n                    vertical-align: baseline;\r\n                }.tdi_134_6aa > .wpb_wrapper,\r\n\t\t\t\t.tdi_134_6aa > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_134_6aa > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_134_6aa > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f4<\/strong><\/span><\/p>\n<h2 class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\">\u0641\u0648\u0627\u06cc\u062f \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/span><\/h2>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_136_63d  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_136_63d{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_136_63d,\r\n\t\t\t\t.tdi_136_63d .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_136_63d .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_138_686  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_138_686{\r\n                    vertical-align: baseline;\r\n                }.tdi_138_686 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_138_686 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_138_686 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13623&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_139_a68\" class=\"tdc-row\"><div class=\"vc_row tdi_140_6a6 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_140_6a6,\r\n                .tdi_140_6a6 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_140_6a6,\r\n\t\t\t\t.tdi_140_6a6 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_140_6a6 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_142_3dc  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_142_3dc{\r\n                    vertical-align: baseline;\r\n                }.tdi_142_3dc > .wpb_wrapper,\r\n\t\t\t\t.tdi_142_3dc > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_142_3dc > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_142_3dc > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_144_eea \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0627\u062d\u062a\u0645\u0627\u0644\u0627\u064b \u062a\u0627\u06a9\u0646\u0648\u0646 \u062f\u06cc\u062f\u0647\u200c\u0627\u06cc\u062f\u060c KPI \u062f\u0627\u0631\u0627\u06cc \u0645\u0632\u0627\u06cc\u0627\u06cc \u0645\u062a\u0639\u062f\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0633\u0648\u062f\u0645\u0646\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0645\u0634\u0627\u063a\u0644 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0632\u06cc\u0631\u0627 \u062c\u0648\u0627\u0646\u0628 \u0645\u062b\u0628\u062a \u0632\u06cc\u0631 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f:<\/p>\n<h3>\u0646\u062a\u0627\u06cc\u062c \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc<\/h3>\n<p><span style=\"color: #ff00ff;\"><strong>\u0627\u0632 \u0622\u0646\u062c\u0627 \u06a9\u0647 \u062a\u0646\u0647\u0627 \u0647\u062f\u0641 KPI \u067e\u06cc\u06af\u06cc\u0631\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u0627\u0633\u062a\u060c \u0646\u062a\u0627\u06cc\u062c \u062f\u0642\u06cc\u0642 \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a \u0627\u0639\u062f\u0627\u062f\u060c \u0645\u0639\u06cc\u0627\u0631\u0647\u0627 \u06cc\u0627 \u0622\u0645\u0627\u0631 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/strong><\/span><\/p>\n<p>\u06a9\u0627\u0631\u0645\u0646\u062f\u060c \u062a\u06cc\u0645 \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u067e\u06cc\u0634\u0631\u0641\u062a \u0647\u062f\u0641 \u062e\u0648\u062f \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06cc\u0627 \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0646\u0646\u062f \u0648 \u062f\u0631\u06a9 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u06a9\u062f\u0627\u0645 \u0642\u0633\u0645\u062a \u0627\u0632 \u06a9\u0627\u0631 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u062a\u0645\u0631\u06a9\u0632 \u0628\u06cc\u0634\u062a\u0631\u06cc \u062f\u0627\u0631\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 KPI \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0634\u0631\u0627\u06cc\u0637 \u06cc\u0627 \u0646\u0648\u0639 \u0647\u062f\u0641\u060c \u0646\u062a\u0627\u06cc\u062c \u0631\u0648\u0632\u0627\u0646\u0647\u060c \u0647\u0641\u062a\u06af\u06cc \u06cc\u0627 \u062f\u0648\u0631\u0647\u200c\u0627\u06cc \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<h3>\u0647\u0645 \u0633\u0648 \u06a9\u0631\u062f\u0646 \u0647\u0645\u06c0 \u0627\u0641\u0631\u0627\u062f<\/h3>\n<p>\u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0632\u0631\u06af \u06a9\u0647 \u062a\u0639\u062f\u0627\u062f \u0632\u06cc\u0627\u062f\u06cc \u06a9\u0627\u0631\u0645\u0646\u062f \u062f\u0627\u0631\u062f\u060c \u067e\u06cc\u06af\u06cc\u0631\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u0647\u0631 \u06cc\u06a9 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u062f\u0634\u0648\u0627\u0631 \u0628\u0627\u0634\u062f. \u062f\u0631 \u0686\u0646\u06cc\u0646 \u062d\u0627\u0644\u062a\u06cc\u060c <span style=\"color: #ff00ff;\"><strong>KPI \u0628\u0647 \u0647\u0645\u0647 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0627 \u0647\u062f\u0641 \u0647\u0645\u0633\u0648 \u0634\u0648\u0646\u062f \u0632\u06cc\u0631\u0627 \u0646\u062a\u0627\u06cc\u062c \u0631\u0627 \u0628\u0631\u0627\u06cc \u0647\u0645\u0647 \u0627\u0641\u0631\u0627\u062f \u062f\u0631\u06af\u06cc\u0631 \u062f\u0631 \u067e\u0631\u0648\u0698\u0647 \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u0631\u0633 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/strong><\/span><\/p>\n<p>\u0627\u06cc\u0646 \u0628\u0647 \u0647\u0645\u0647 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0646\u06af\u06cc\u0632\u0647 \u062e\u0648\u062f \u0631\u0627 \u062d\u0641\u0638 \u06a9\u0646\u0646\u062f \u0632\u06cc\u0631\u0627 \u0647\u06cc\u0686 \u06a9\u0633 \u062f\u0648\u0633\u062a \u0646\u062f\u0627\u0631\u062f \u067e\u06cc\u0634\u0631\u0641\u062a \u0622\u0646\u200c\u0647\u0627 \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0647 \u0634\u0648\u062f. \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0647\u0645\u0647 \u062f\u0631 \u06cc\u06a9 \u0645\u0633\u06cc\u0631 \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/p>\n<h3>\u06a9\u0645\u06a9 \u0628\u0647 \u062a\u0646\u0638\u06cc\u0645 \u0627\u0647\u062f\u0627\u0641 \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc<\/h3>\n<p>\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u00a0KPI\u200c\u0647\u0627\u060c \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u0645\u0648\u0642\u0639\u06cc\u062a \u0628\u0647\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u062a\u0634\u062e\u06cc\u0635 \u0627\u0647\u062f\u0627\u0641 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634\u0628\u0631\u062f \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u062f. \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c \u0628\u0647 \u0645\u0634\u0627\u063a\u0644 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u062a\u0648\u062c\u0647 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0647\u062f\u0641 \u0645\u0648\u0631\u062f \u0646\u0638\u0631\u0634\u0627\u0646 \u062d\u0641\u0638 \u06a9\u0646\u0646\u062f \u0648 \u0641\u0642\u0637 \u0622\u0646\u0686\u0647 \u0631\u0627 \u06a9\u0647 \u0648\u0627\u0642\u0639\u0627\u064b \u0645\u0647\u0645 \u0627\u0633\u062a \u0628\u0627 \u062f\u0642\u062a \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0647\u062f\u0641 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u0622\u0645\u062f \u0628\u0627\u0634\u062f\u060c \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062f\u0631\u0622\u0645\u062f\u0632\u0627 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u062f.<\/p>\n<h3>\u06a9\u0645\u06a9 \u0628\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0648 \u062a\u0635\u0645\u06cc\u0645 \u0622\u06af\u0627\u0647\u0627\u0646\u0647<\/h3>\n<p>\u0627\u063a\u0644\u0628 \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0627\u06af\u0631 \u0686\u06cc\u0632\u06cc \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0646\u06a9\u0646\u06cc\u062f\u060c \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0622\u0646 \u0631\u0627 \u0645\u062f\u06cc\u0631\u06cc\u062a \u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u0635\u0648\u06cc\u0631 \u0631\u0648\u0634\u0646\u06cc \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0622\u06cc\u0627 \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u062d\u0627\u0644 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062e\u0648\u062f \u0627\u0633\u062a \u0648 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06cc\u0627 \u0646\u0647\u060c \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u062f\u0631 \u0635\u0648\u0631\u062a \u0644\u0632\u0648\u0645 \u0646\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0627\u0635\u0644\u0627\u062d\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f.<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff00ff;\">\u0628\u0627 \u0646\u06af\u0627\u0647\u06cc \u0628\u0647 \u200cKPI\u200c\u0647\u0627 \u0648 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u060c \u0645\u062f\u06cc\u0631\u06cc\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0622\u06af\u0627\u0647\u0627\u0646\u0647 \u062a\u0635\u0645\u06cc\u0645 \u0628\u06af\u06cc\u0631\u062f \u062a\u0627 \u062a\u062c\u0627\u0631\u062a \u0631\u0627 \u0628\u0627 \u062d\u0631\u06a9\u062a \u0631\u0648 \u0628\u0647 \u062c\u0644\u0648 \u0628\u0647 \u0633\u0645\u062a \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u067e\u06cc\u0634 \u0628\u0628\u0631\u062f.<\/span><\/strong><\/p>\n<h3>\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u062f\u0642\u06cc\u0642 \u0639\u0645\u0644\u06a9\u0631\u062f<\/h3>\n<p>\u0648\u0642\u062a\u06cc \u0631\u0627\u0647\u06cc \u0628\u0631\u0627\u06cc \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646\u060c \u062a\u06cc\u0645\u200c\u0647\u0627 \u0648 \u0628\u062e\u0634\u200c\u0647\u0627 \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f\u060c \u0628\u06cc\u0627\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0686\u0647 \u0634\u0631\u0627\u06cc\u0637\u06cc \u06a9\u0648\u062a\u0627\u0647\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062f\u0634\u0648\u0627\u0631 \u0627\u0633\u062a. \u0628\u0627 \u0645\u0634\u0627\u0647\u062f\u0647 \u200cKPI\u200c\u0647\u0627\u060c \u0647\u0645\u06c0 \u0627\u0641\u0631\u0627\u062f \u0633\u0627\u0632\u0645\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0628\u06cc\u0646\u0646\u062f \u06a9\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u0633\u0648\u062f \u0628\u0631\u0646\u0627\u0645\u0647 \u06a9\u0644\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0627\u0633\u062a \u06cc\u0627 \u062e\u06cc\u0631!<\/p>\n<h3>\u0628\u0647\u0628\u0648\u062f \u0631\u0641\u062a\u0627\u0631 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646<\/h3>\n<p>\u0647\u06cc\u0686\u06a9\u0633 \u0646\u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u062f \u0628\u0628\u06cc\u0646\u062f \u06a9\u0647 \u00a0\u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0627\u0632 \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u0628\u06cc \u0646\u062f\u0627\u0631\u0646\u062f \u0632\u06cc\u0631\u0627 \u0627\u06cc\u0646 \u0627\u0645\u0631 \u062a\u0623\u062b\u06cc\u0631 \u0645\u0646\u0641\u06cc \u062f\u0631 \u0627\u062e\u0644\u0627\u0642 \u06a9\u0627\u0631\u06cc \u0622\u0646\u200c\u0647\u0627 \u062f\u0627\u0631\u062f. \u0648\u0642\u062a\u06cc \u0645\u0631\u062f\u0645 \u0628\u062f\u0627\u0646\u0646\u062f \u06a9\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0622\u0646\u200c\u0647\u0627 \u0628\u0627 \u0686\u06cc\u0632\u06cc \u0633\u0646\u062c\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0631\u0641\u062a\u0627\u0631 \u0622\u0646\u200c\u0647\u0627 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0633\u0627\u0632\u06af\u0627\u0631\u062a\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>\u0622\u0646\u200c\u0647\u0627 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0647\u0631 \u06a9\u0627\u0631\u06cc \u06a9\u0647 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0628\u0627\u0639\u062b \u0646\u0632\u062f\u06cc\u06a9 \u0634\u062f\u0646 \u0634\u0631\u06a9\u062a \u0628\u0647 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0647\u062f\u0641 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c KPI\u200c\u0647\u0627 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0631\u0627 \u0628\u06cc\u0634 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0645\u0634\u063a\u0648\u0644 \u0628\u0627\u0634\u0646\u062f\u060c \u0628\u0647 \u06a9\u0627\u0631 \u062f\u0631\u0633\u062a \u0647\u062f\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_146_7a7 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_147_76d\" class=\"tdc-row\"><div id=\"fasl5\" class=\"vc_row vc_custom_1606916449907 tdi_148_781 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916449907{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.6) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_148_781,\r\n                .tdi_148_781 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_148_781,\r\n\t\t\t\t.tdi_148_781 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_148_781 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_150_8ba  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_150_8ba{\r\n                    vertical-align: baseline;\r\n                }.tdi_150_8ba > .wpb_wrapper,\r\n\t\t\t\t.tdi_150_8ba > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_150_8ba > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_150_8ba > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f5<\/strong><\/span><\/p>\n<h2 class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\">\u0645\u0639\u0627\u06cc\u0628 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/span><\/h2>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_152_7d7  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_152_7d7{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_152_7d7,\r\n\t\t\t\t.tdi_152_7d7 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_152_7d7 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_154_c63  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_154_c63{\r\n                    vertical-align: baseline;\r\n                }.tdi_154_c63 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_154_c63 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_154_c63 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13624&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_155_67a\" class=\"tdc-row\"><div class=\"vc_row tdi_156_aa3 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_156_aa3,\r\n                .tdi_156_aa3 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_156_aa3,\r\n\t\t\t\t.tdi_156_aa3 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_156_aa3 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_158_67c  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_158_67c{\r\n                    vertical-align: baseline;\r\n                }.tdi_158_67c > .wpb_wrapper,\r\n\t\t\t\t.tdi_158_67c > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_158_67c > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_158_67c > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_160_16a \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u200cKPI\u200c\u0647\u0627 \u0645\u0632\u0627\u06cc\u0627\u06cc\u06cc \u062f\u0627\u0631\u0646\u062f\u060c \u0628\u0627 \u0645\u0639\u0627\u06cc\u0628\u06cc \u0646\u06cc\u0632 \u0647\u0645\u0631\u0627\u0647 \u0647\u0633\u062a\u0646\u062f. \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0634\u0645\u0627 \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646\u200c\u0647\u0627 \u0686\u06cc\u0633\u062a \u062a\u0627 \u062f\u0631 \u0647\u0646\u06af\u0627\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 KPI \u0627\u0634\u062a\u0628\u0627\u0647 \u0646\u06a9\u0646\u06cc\u062f. \u062f\u0631 \u0632\u06cc\u0631 \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0645\u0639\u0627\u06cc\u0628 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0622\u0648\u0631\u062f\u0647 \u0634\u062f\u0647\u200c\u0627\u0646\u062f:<\/p>\n<h3>\u0622\u06cc\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0627\u0647\u062f\u0627\u0641 \u0627\u0634\u062a\u0628\u0627\u0647 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f<\/h3>\n<p><strong><span style=\"color: #ff00ff;\">\u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0627\u0647\u062f\u0627\u0641 \u0627\u0634\u062a\u0628\u0627\u0647 \u0628\u0627 KPI \u0627\u0645\u06a9\u0627\u0646 \u067e\u0630\u06cc\u0631 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u062c\u0627\u0631\u062a \u0631\u0627 \u062f\u0631 \u0645\u0633\u06cc\u0631\u06cc \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0632 \u0645\u0633\u06cc\u0631 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u062e\u0648\u062f \u0642\u0631\u0627\u0631 \u062f\u0647\u062f \u0648 \u0628\u0627\u0639\u062b \u0634\u0648\u062f \u0627\u0632 \u0627\u0647\u062f\u0627\u0641 \u062f\u0648\u0631\u062a\u0631 \u0634\u0648\u06cc\u062f.<\/span><\/strong><\/p>\n<p>\u0627\u06af\u0631 \u06a9\u0634\u0641 \u0634\u0648\u062f \u06a9\u0647 KPI\u200c\u0647\u0627\u06cc \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0634\u062f\u0647 \u0628\u0631\u0627\u06cc \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0645\u0647\u0645 \u0646\u06cc\u0633\u062a\u0646\u062f\u060c \u0627\u06cc\u0646 \u0628\u0647 \u0639\u0647\u062f\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0633\u062a \u06a9\u0647 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0627 KPI\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc\u0634\u0627\u0646 \u0631\u0627 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641\u0634\u0627\u0646 \u0647\u0645\u0627\u0647\u0646\u06af \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u06a9\u0646\u062f.<\/p>\n<h3>\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0627\u0631 \u0631\u0627 \u067e\u0627\u06cc\u06cc\u0646 \u0628\u06cc\u0627\u0648\u0631\u062f<\/h3>\n<p><strong><span style=\"color: #ff00ff;\">\u0648\u0642\u062a\u06cc \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0628\u062f\u0627\u0646\u0646\u062f \u06a9\u0647 KPI \u062f\u0631 \u062d\u0627\u0644 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0627\u0633\u062a\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0645\u0631\u06a9\u0632 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 \u0627\u0646\u062c\u0627\u0645 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0648 \u0627\u0646\u062c\u0627\u0645 \u0647\u0631\u0686\u0647 \u0628\u06cc\u0634\u062a\u0631 \u06a9\u0627\u0631\u0647\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u062f.<\/span><\/strong><\/p>\n<p>\u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u062a\u062d\u062a \u0641\u0634\u0627\u0631 \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u0648\u062f \u062a\u0627 \u0627\u0647\u062f\u0627\u0641 \u0631\u0627 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u06a9\u0646\u0646\u062f \u0648 \u062a\u0645\u0631\u06a9\u0632 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u06a9\u0645\u06cc \u0648 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u06af\u0630\u0627\u0631\u0646\u062f. \u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0637\u0648\u0631 \u062c\u062f\u06cc \u0645\u0646\u062c\u0631 \u0628\u0647 \u0627\u0641\u062a \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0627\u0631 \u0634\u0648\u062f.<\/p>\n<h3>\u06a9\u0627\u0647\u0634 \u06a9\u06cc\u0641\u06cc\u062a \u0631\u0627 \u0628\u0647\u200c\u0647\u0645\u0631\u0627\u0647 \u062f\u0627\u0631\u062f<\/h3>\n<p>\u0628\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0627\u0635\u0644\u06cc \u062f\u0631 \u06af\u0631\u0641\u062a\u0646 \u0646\u062a\u06cc\u062c\u0647 \u0628\u0631\u0627\u06cc \u0627\u0647\u062f\u0627\u0641 \u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a\u060c \u0627\u06cc\u0646 \u0627\u062d\u062a\u0645\u0627\u0644 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u062a\u0645\u0631\u06a9\u0632 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u06a9\u06cc\u0641\u06cc\u062a \u06a9\u0627\u0631 \u0627\u0632 \u062f\u0633\u062a \u062f\u0647\u0646\u062f. \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u0645\u0627\u0644\u06cc\u060c \u062a\u0645\u0627\u06cc\u0644 \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0648\u0632\u0646\u060c \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0627\u0639\u062a\u0628\u0627\u0631 \u06a9\u0627\u0631 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_162_c6a \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_163_a6c\" class=\"tdc-row\"><div id=\"fasl6\" class=\"vc_row vc_custom_1606916466273 tdi_164_c36 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916466273{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.4) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_164_c36,\r\n                .tdi_164_c36 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_164_c36,\r\n\t\t\t\t.tdi_164_c36 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_164_c36 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_166_a78  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_166_a78{\r\n                    vertical-align: baseline;\r\n                }.tdi_166_a78 > .wpb_wrapper,\r\n\t\t\t\t.tdi_166_a78 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_166_a78 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_166_a78 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f6<\/strong><\/span><\/p>\n<h2 class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\">\u06f5 \u0645\u0631\u062d\u0644\u0647 \u0627\u0632 \u0646\u062d\u0648\u0647 \u0627\u06cc\u062c\u0627\u062f KPI<\/span><\/h2>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_168_c6d  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_168_c6d{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_168_c6d,\r\n\t\t\t\t.tdi_168_c6d .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_168_c6d .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_170_cd8  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_170_cd8{\r\n                    vertical-align: baseline;\r\n                }.tdi_170_cd8 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_170_cd8 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_170_cd8 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13625&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_171_3ad\" class=\"tdc-row\"><div class=\"vc_row tdi_172_cca pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_172_cca,\r\n                .tdi_172_cca .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_172_cca,\r\n\t\t\t\t.tdi_172_cca .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_172_cca .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_174_863  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_174_863{\r\n                    vertical-align: baseline;\r\n                }.tdi_174_863 > .wpb_wrapper,\r\n\t\t\t\t.tdi_174_863 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_174_863 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_174_863 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_176_c3d \"  style=\"height: 32px\"><\/div>[vc_column_text]\u062a\u0648\u0633\u0639\u0647 KPI\u200c \u0645\u0639\u0646\u06cc \u062f\u0627\u0631 \u06a9\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0648 \u0628\u0647 \u0648\u0636\u0648\u062d \u062a\u062c\u0633\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0628\u0647 \u0628\u0631\u062e\u06cc \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc\u200c\u0647\u0627 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u062f. \u0647\u0631 KPI \u0628\u0627\u06cc\u062f \u0647\u062f\u0641 \u062a\u062c\u0627\u0631\u06cc \u062e\u0627\u0635\u06cc \u0631\u0627 \u0628\u0631\u0637\u0631\u0641 \u06a9\u0646\u062f \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0642\u06cc\u0642 \u0648 \u0628\u0647 \u0645\u0648\u0642\u0639 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u0628\u0647 \u0633\u0645\u062a \u0627\u0647\u062f\u0627\u0641 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u062f.<\/p>\n<p><span style=\"color: #ff00ff;\"><strong>\u0627\u0633\u0627\u0633\u0627\u064b \u0627\u06cc\u062c\u0627\u062f \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u200c\u0645\u0648\u0641\u0642 \u0628\u0647 \u062f\u0631\u06a9 \u062e\u0648\u0627\u0633\u062a\u0647\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u0645\u0634\u062e\u0635 \u0648 \u0633\u0627\u062e\u062a\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a\u0634 \u0628\u0627\u0632 \u0645\u06cc\u200c\u06af\u0631\u062f\u062f.<\/strong><\/span> \u0628\u0647 \u0647\u0631 \u0631\u0648\u06cc\u060c \u0645\u0631\u0627\u062d\u0644 \u0627\u06cc\u062c\u0627\u062f KPI \u0628\u0647 \u0634\u0631\u062d \u0632\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f:<\/p>\n<h3>\u06cc\u06a9 \u0647\u062f\u0641 \u0645\u0634\u062e\u0635 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u0627\u06af\u0631 \u0647\u062f\u0641 \u062a\u062c\u0627\u0631\u062a \u0631\u0647\u0628\u0631\u06cc \u0628\u0627\u0632\u0627\u0631 \u0628\u0627\u0634\u062f\u060c \u0647\u062f\u0641 KPI \u0634\u0627\u06cc\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u0622\u0645\u062f \u06f1\u06f0 \u062f\u0631\u0635\u062f\u06cc \u062f\u0631 \u0633\u0627\u0644 \u0645\u0627\u0644\u06cc \u06cc\u0627 \u06af\u0633\u062a\u0631\u0634 \u062e\u0637\u0648\u0637 \u062a\u0648\u0644\u06cc\u062f \u0628\u0647 \u06f2\u06f0 \u062f\u0631\u0635\u062f \u0628\u0627\u0634\u062f. <a href=\"https:\/\/zehn.ir\/blog\/%D9%87%D8%AF%D9%81-%DA%AF%D8%B0%D8%A7%D8%B1%DB%8C\/\"><strong>\u0647\u062f\u0641 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/strong><\/a> \u0631\u0627 \u0628\u0647 \u0631\u0648\u0634\u0646\u06cc \u0648 \u0628\u0647 \u0632\u0628\u0627\u0646 \u0633\u0627\u062f\u0647 \u0628\u06cc\u0627\u0646 \u06a9\u0646\u06cc\u062f.<\/p>\n<h3>\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u0647\u062f\u0641 \u0686\u0647 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f\u061f \u0622\u06cc\u0627 \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a\u061f \u0686\u0647 \u0632\u0645\u0627\u0646\u06cc \u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f\u061f \u0648 \u067e\u06cc\u0634\u0631\u0641\u062a \u0686\u06af\u0648\u0646\u0647 \u06a9\u0646\u062a\u0631\u0644 \u062e\u0648\u0627\u0647\u062f \u0634\u062f\u061f \u0627\u0647\u062f\u0627\u0641 \u0628\u0627\u06cc\u062f \u0648\u0627\u0642\u0639 \u0628\u06cc\u0646\u0627\u0646\u0647 \u0628\u0627\u0634\u0646\u062f.<\/p>\n<p>\u0627\u062c\u0631\u0627\u06cc \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0632\u0645\u0627\u0646 \u0628\u0631 \u0627\u0633\u062a! \u062f\u0631 \u0645\u0631\u0627\u062d\u0644 \u0627\u0648\u0644\u06cc\u0647 \u0646\u0638\u0627\u0631\u062a \u0628\u0631 KPI\u060c \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0628\u0631 \u0627\u0647\u062f\u0627\u0641 \u0628\u0644\u0646\u062f \u0645\u062f\u062a \u0628\u0627 \u0646\u0638\u0627\u0631\u062a \u0645\u06cc\u0627\u0646 \u0645\u062f\u062a \u062a\u0645\u0631\u06a9\u0632 \u0634\u0648\u06cc\u062f.<\/p>\n<h3>\u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0628\u0648\u062f\u0646 \u0648 \u0635\u062d\u062a \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f. \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0647 \u0637\u0648\u0631 \u062e\u0648\u062f\u06a9\u0627\u0631 \u0627\u0632 \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0628\u0627\u0634\u0646\u062f \u06cc\u0627 \u062f\u0631 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627 \u0648 \u067e\u0627\u06cc\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u062f\u0627\u062f\u0647 \u067e\u0646\u0647\u0627\u0646 \u0634\u0648\u0646\u062f. \u0628\u0631\u0627\u06cc \u062a\u0647\u06cc\u0647 \u06af\u0632\u0627\u0631\u0634 \u062f\u0631 \u06cc\u06a9 \u0645\u06a9\u0627\u0646 \u0645\u0631\u06a9\u0632\u06cc\u060c \u0647\u0645\u0647 \u0627\u06cc\u0646 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0641\u0648\u0627\u0635\u0644 \u0645\u0646\u0638\u0645\u06cc \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0634\u0648\u0646\u062f.<\/p>\n<h3>\u0641\u0631\u0645\u0648\u0644 KPI \u0631\u0627 \u0628\u0633\u0627\u0632\u06cc\u062f<\/h3>\n<p><span style=\"color: #ff00ff;\"><strong>\u0628\u0631\u062e\u06cc \u0627\u0632 \u200cKPI\u200c\u0647\u0627 \u0641\u0642\u0637 \u06cc\u06a9 \u0645\u0639\u06cc\u0627\u0631 \u06cc\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0648\u0627\u062d\u062f \u062f\u0627\u0631\u0646\u062f. \u0628\u0627 \u0627\u06cc\u0646 \u0648\u062c\u0648\u062f \u0628\u06cc\u0634\u062a\u0631 \u0628\u0647 \u062a\u0631\u06a9\u06cc\u0628\u06cc \u06a9\u0647 \u062a\u062d\u062a \u06cc\u06a9 \u0641\u0631\u0645\u0648\u0644 \u0645\u062d\u0627\u0633\u0628\u0647 \u0634\u062f\u0647\u200c\u0627\u0646\u062f\u060c \u0627\u0639\u062a\u0645\u0627\u062f \u062f\u0627\u0631\u0646\u062f.<\/strong><\/span><\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0647 \u0628\u0647\u0631\u0647 \u0648\u0631\u06cc \u062f\u0631 \u062f\u0631\u0622\u0645\u062f \u0631\u0627 \u0628\u0627 \u0645\u0627\u0634\u06cc\u0646 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u062f\u0631\u0622\u0645\u062f \u06a9\u0644 \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u0645\u0627\u0634\u06cc\u0646 \u0622\u0644\u0627\u062a \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0641\u0631\u0645\u0648\u0644\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0628\u0633\u0627\u0632\u06cc\u062f \u0648 \u062f\u0627\u062f\u0647\u200c\u200c\u0647\u0627 \u0631\u0627 \u062a\u0633\u062a \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f \u0622\u06cc\u0627 \u0646\u062a\u0627\u06cc\u062c \u0645\u0637\u0627\u0628\u0642 \u0627\u0646\u062a\u0638\u0627\u0631 \u0634\u0645\u0627 \u0647\u0633\u062a\u0646\u062f \u06cc\u0627 \u062e\u06cc\u0631!<\/p>\n<h3>KPI\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f<\/h3>\n<p>\u0628\u0631\u0627\u06cc \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0624\u062b\u0631\u060c \u0628\u0627\u06cc\u062f \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u062a\u0635\u0627\u0648\u06cc\u0631 \u0642\u0627\u0628\u0644 \u0641\u0647\u0645\u06cc \u0645\u0627\u0646\u0646\u062f \u0646\u0645\u0648\u062f\u0627\u0631\u0647\u0627 \u0648 \u062c\u062f\u0627\u0648\u0644 \u062a\u0631\u062c\u0645\u0647 \u0648 \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u06cc\u062f. \u062f\u0627\u0634\u0628\u0648\u0631\u062f KPI \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u06cc\u0627 \u06af\u0632\u0627\u0631\u0634 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\u060c \u0631\u0627\u0647\u06cc \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f\u060c \u0631\u062f\u06cc\u0627\u0628\u06cc \u0648 \u062a\u0648\u0632\u06cc\u0639 KPI \u0647\u0633\u062a\u0646\u062f.<\/p>\n<div class=\"pillar-cta\">\n<p class=\"entry-title td-module-title\">\u0645\u062f\u06cc\u0631\u06cc\u062a \u062a\u062d\u0648\u0644 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u061b \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u062a\u062d\u0648\u0644 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0647\u062a\u0631 \u0633\u0627\u0632\u0645\u0627\u0646<\/p>\n<p><a href=\"https:\/\/zehn.ir\/blog\/%d9%85%d8%af%db%8c%d8%b1%db%8c%d8%aa-%d8%aa%d8%ad%d9%88%d9%84-%d8%b3%d8%a7%d8%b2%d9%85%d8%a7%d9%86%db%8c\/\">\u0627\u06a9\u0646\u0648\u0646 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f<\/a><\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_178_8c3 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_179_3d7\" class=\"tdc-row\"><div id=\"fasl7\" class=\"vc_row vc_custom_1606916480538 tdi_180_96a pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916480538{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.2) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_180_96a,\r\n                .tdi_180_96a .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_180_96a,\r\n\t\t\t\t.tdi_180_96a .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_180_96a .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_182_667  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_182_667{\r\n                    vertical-align: baseline;\r\n                }.tdi_182_667 > .wpb_wrapper,\r\n\t\t\t\t.tdi_182_667 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_182_667 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_182_667 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f7<\/strong><\/span><\/p>\n<h4 style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0627\u0646\u0648\u0627\u0639 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/span><\/h4>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_184_a6c  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_184_a6c{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_184_a6c,\r\n\t\t\t\t.tdi_184_a6c .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_184_a6c .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_186_d9f  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_186_d9f{\r\n                    vertical-align: baseline;\r\n                }.tdi_186_d9f .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_186_d9f .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_186_d9f .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13626&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_187_c36\" class=\"tdc-row\"><div class=\"vc_row tdi_188_777 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_188_777,\r\n                .tdi_188_777 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_188_777,\r\n\t\t\t\t.tdi_188_777 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_188_777 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_190_68a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_190_68a{\r\n                    vertical-align: baseline;\r\n                }.tdi_190_68a > .wpb_wrapper,\r\n\t\t\t\t.tdi_190_68a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_190_68a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_190_68a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_192_acd \"  style=\"height: 32px\"><\/div>[vc_column_text]\u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631\u060c \u0627\u0646\u0648\u0627\u0639 \u0645\u062e\u062a\u0644\u0641\u06cc \u0627\u0632 KPI \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0633\u062a\u0647 \u0628\u0647 \u0646\u06cc\u0627\u0632 \u0648 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0634\u0631\u06a9\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0646\u0648\u0639 \u0648 \u0632\u0645\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u0646\u062f. \u0628\u0631\u062e\u06cc \u0627\u0632 \u0627\u0646\u0648\u0627\u0639 \u0627\u0635\u0644\u06cc \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n<ul>\n<li><strong>\u0628\u0627\u0632\u0627\u0631 \u0632\u0645\u0627\u0646:<\/strong> \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0632\u0645\u0627\u0646 \u0639\u0631\u0636\u0647 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a\u060c \u0627\u0632 \u0627\u06cc\u062f\u0647 \u0648 \u0645\u0641\u0647\u0648\u0645 \u062a\u0627 \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0628\u0648\u062f\u0646 \u0641\u0631\u0648\u0634.<\/li>\n<li><strong>\u0632\u0645\u0627\u0646 \u0631\u0647\u0628\u0631\u06cc:<\/strong> \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u06cc\u06a9 \u0641\u0631\u0627\u06cc\u0646\u062f \u0645\u0639\u06cc\u0646 \u0627\u0633\u062a.<\/li>\n<li><strong>\u0627\u0646\u0628\u0627\u0631 \u0645\u0648\u062c\u0648\u062f\u06cc:<\/strong> \u062a\u0639\u062f\u0627\u062f \u062f\u0641\u0639\u0627\u062a \u06cc\u0627 \u0631\u0648\u0632\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u06cc\u06a9 \u06a9\u0627\u0644\u0627 \u06cc\u0627 \u06a9\u0627\u0644\u0627\u06cc \u0645\u0648\u062c\u0648\u062f\u060c \u062f\u0627\u0631\u0627\u06cc \u0645\u0648\u062c\u0648\u062f\u06cc \u0635\u0641\u0631 \u0627\u0633\u062a.<\/li>\n<li><strong>\u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631:<\/strong> \u0628\u0647 \u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631 \u062a\u0648\u0633\u0637 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 \u0637\u06cc \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li><strong>\u0628\u06cc\u0647\u0648\u062f\u06af\u06cc:<\/strong> \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0632\u0645\u0627\u0646 \u062a\u0648\u0644\u06cc\u062f \u0645\u0627\u0634\u06cc\u0646 \u06cc\u0627 \u062a\u06cc\u0645 \u06cc\u0627 \u0648\u0627\u062d\u062f \u0633\u0627\u062e\u062a \u0631\u0627 \u0645\u062d\u0627\u0633\u0628\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li><strong>\u06af\u0631\u062f\u0634 \u0645\u0648\u062c\u0648\u062f\u06cc \u06a9\u0627\u0644\u0627:<\/strong> \u0631\u0627\u0628\u0637\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u06cc\u0646 \u0645\u0635\u0631\u0641 \u06cc\u0627 \u062a\u0648\u0644\u06cc\u062f \u0648 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0645\u0627\u0646\u062f\u0647 \u0645\u0648\u062c\u0648\u062f\u06cc \u0633\u0647\u0627\u0645 \u0627\u0633\u062a.<\/li>\n<li><strong>\u06af\u0631\u062f\u0634 \u0645\u0627\u0644\u06cc:<\/strong> \u0645\u06cc\u0632\u0627\u0646 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646\u06cc \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u06a9\u0647 \u0628\u0627 \u0627\u062e\u062a\u0644\u0627\u0641 \u0639\u062f\u062f\u06cc \u0628\u06cc\u0646 \u067e\u0630\u06cc\u0631\u0634 \u0648 \u0627\u062e\u0631\u0627\u062c \u0645\u0637\u0627\u0628\u0642\u062a \u062f\u0627\u0631\u062f.<\/li>\n<li><strong>\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0641\u0631\u0648\u0634:<\/strong> \u06a9\u0644 \u062f\u0631\u0622\u0645\u062f \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u06a9\u0644 \u0641\u0631\u0648\u0634<\/li>\n<\/ul>\n<p>\u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0627\u0646\u0648\u0627\u0639 KPI \u06a9\u0647 \u0628\u0637\u0648\u0631 \u0627\u0646\u062d\u0635\u0627\u0631\u06cc \u062a\u0648\u0633\u0637 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u06cc\u0627 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0634\u0628\u06a9\u0647 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062f\u0631\u06af\u06cc\u0631 \u062a\u062c\u0627\u0631\u062a \u0622\u0646\u0644\u0627\u06cc\u0646 \u0647\u0633\u062a\u0646\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0645\u0627\u0646\u0646\u062f:<\/p>\n<ul>\n<li><strong>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644:<\/strong> \u06a9\u0644 \u0641\u0631\u0648\u0634 \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u06a9\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f \u0627\u0632 \u0633\u0627\u06cc\u062a<\/li>\n<li><strong>\u0646\u0631\u062e \u06af\u0632\u0627\u0641 \u06af\u0648\u06cc\u06cc (Bounce Rate):<\/strong> \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u062a\u0639\u062f\u0627\u062f \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u06a9\u0647 \u0628\u0647 \u06cc\u06a9 \u0635\u0641\u062d\u0647 \u0627\u0632 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0631\u06a9\u062a \u062f\u0633\u062a\u0631\u0633\u06cc \u067e\u06cc\u062f\u0627 \u06a9\u0631\u062f\u0647 \u0627\u0646\u062f \u0648 \u0628\u0644\u0627\u0641\u0627\u0635\u0644\u0647 \u067e\u0633 \u0627\u0632 \u0622\u0646 \u0628\u062f\u0648\u0646 \u0631\u0641\u062a\u0646 \u0628\u0647 \u0635\u0641\u062d\u0647 \u0628\u0639\u062f\u06cc\u060c \u0628\u0627\u0642\u06cc \u0645\u0627\u0646\u062f\u0647 \u0627\u0646\u062f.<\/li>\n<li><strong>\u0634\u0627\u062e\u0635 \u062a\u0639\u0627\u0645\u0644:<\/strong> \u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u06cc \u06a9\u0647 \u0628\u0627 \u0635\u0641\u062d\u0647 \u062a\u0639\u0627\u0645\u0644 \u062f\u0627\u0634\u062a\u0646\u062f\u060c \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u0628\u0627\u0632\u062f\u06cc\u062f \u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062a\u0642\u0633\u06cc\u0645 \u0634\u062f\u0647 \u0627\u0646\u062f.<\/li>\n<li><strong>\u0634\u0627\u062e\u0635 \u062a\u0623\u062b\u06cc\u0631 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc:<\/strong> \u0628\u0647 \u0637\u0648\u0631 \u06af\u0633\u062a\u0631\u062f\u0647 \u062f\u0631 \u0641\u06cc\u0633 \u0628\u0648\u06a9 \u0648 \u062a\u0648\u06cc\u06cc\u062a\u0631 \u0645\u0648\u0631\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f\u060c \u06a9\u0644 \u06cc\u0627 \u0627\u0634\u062a\u0631\u0627\u06a9\u0627\u062a \u062a\u0642\u0633\u06cc\u0645 \u0628\u0631 \u062a\u0639\u062f\u0627\u062f \u06a9\u0644 \u067e\u0633\u062a\u200c\u0647\u0627\u06cc \u0645\u0646\u062a\u0634\u0631 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_194_734 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_195_46e\" class=\"tdc-row\"><div id=\"fasl8\" class=\"vc_row vc_custom_1606916523705 tdi_196_6ee pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916523705{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(40,0,59,0.6) !important;*background-color: rgb(40,0,59) !important;}\n\/* custom css *\/\n.tdi_196_6ee,\r\n                .tdi_196_6ee .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_196_6ee,\r\n\t\t\t\t.tdi_196_6ee .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_196_6ee .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_198_c68  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_198_c68{\r\n                    vertical-align: baseline;\r\n                }.tdi_198_c68 > .wpb_wrapper,\r\n\t\t\t\t.tdi_198_c68 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_198_c68 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_198_c68 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f8<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u062a\u0641\u0627\u0648\u062a KPI \u0628\u0627 \u0645\u062a\u0631\u06cc\u06a9<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_200_ac6  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_200_ac6{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_200_ac6,\r\n\t\t\t\t.tdi_200_ac6 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_200_ac6 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_202_dcd  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_202_dcd{\r\n                    vertical-align: baseline;\r\n                }.tdi_202_dcd .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_202_dcd .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_202_dcd .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13627&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_203_6c8\" class=\"tdc-row\"><div class=\"vc_row tdi_204_6ad pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_204_6ad,\r\n                .tdi_204_6ad .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_204_6ad,\r\n\t\t\t\t.tdi_204_6ad .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_204_6ad .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_206_ae6  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_206_ae6{\r\n                    vertical-align: baseline;\r\n                }.tdi_206_ae6 > .wpb_wrapper,\r\n\t\t\t\t.tdi_206_ae6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_206_ae6 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_206_ae6 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_208_cae \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0645\u062a\u0631\u06cc\u06a9 \u0645\u062a\u062f\u0627\u0648\u0644\u200c\u062a\u0631\u06cc\u0646 \u0627\u0635\u0637\u0644\u0627\u062d\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u063a\u0644\u0628 \u0628\u0627 KPI \u0627\u0634\u062a\u0628\u0627\u0647 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0645\u062a\u0631\u06cc\u06a9 \u0645\u0642\u062f\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0641\u0631\u0622\u06cc\u0646\u062f \u062e\u0627\u0635 \u062f\u0631 \u06cc\u06a9 \u062a\u062c\u0627\u0631\u062a \u067e\u06cc\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0642\u0628\u0644\u0627\u064b \u0630\u06a9\u0631 \u0634\u062f\u060c <span style=\"color: #ff00ff;\"><strong>KPI \u062f\u0631 \u0648\u0627\u0642\u0639 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062f\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u062f.<\/strong><\/span> \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u200cKPI\u200c\u0647\u0627 \u0631\u0627 \u0645\u0647\u0645\u200c\u062a\u0631 \u0627\u0632 \u0645\u062a\u0631\u06cc\u06a9 \u062f\u0627\u0646\u0633\u062a\u060c \u0632\u06cc\u0631\u0627 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062a\u062c\u0627\u0631\u062a \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u0627\u0631\u0646\u062f.<\/p>\n<p>\u06cc\u06a9 \u0645\u062b\u0627\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u06a9\u0627\u0647\u0634 \u0627\u06cc\u0646 \u062a\u0641\u0627\u0648\u062a \u06a9\u0645\u06a9 \u06a9\u0646\u062f. KPI \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u06a9\u0631\u0631\u060c \u0645\u06cc\u0632\u0627\u0646 \u0645\u0627\u0646\u062f\u06af\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u06f2\u06f5 \u062f\u0631\u0635\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0645\u0634\u0627\u0647\u062f\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0647 \u06cc\u06a9\u06cc \u0627\u0632 \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u0647\u0631 \u062a\u062c\u0627\u0631\u062a \u0645\u0631\u062a\u0628\u0637 \u0627\u0633\u062a\u060c \u06cc\u0639\u0646\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0631\u0622\u0645\u062f!<\/p>\n<p>\u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631\u060c <span style=\"color: #ff00ff;\"><strong>\u0645\u062a\u0631\u06cc\u06a9 \u0686\u06cc\u0632\u06cc \u0645\u0627\u0646\u0646\u062f \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 PPC (\u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u06a9\u0644\u06cc\u06a9\u06cc) \u0627\u0633\u062a.<\/strong> <\/span>\u0627\u06af\u0631\u0686\u0647 \u0645\u0647\u0645 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0639\u062f\u0627\u062f \u0627\u0641\u0631\u0627\u062f\u06cc \u06a9\u0647 \u0628\u0631 \u0631\u0648\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0634\u0645\u0627 \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0631\u062f\u06cc\u0627\u0628\u06cc \u0634\u0648\u0646\u062f \u0627\u0645\u0627 \u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0633\u062a\u0642\u06cc\u0645\u06cc \u0628\u0627 \u0646\u062a\u0627\u06cc\u062c\u06cc \u0646\u062f\u0627\u0631\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u062a\u062c\u0627\u0631\u06cc \u062e\u0648\u062f \u0646\u0632\u062f\u06cc\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>KPI\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062f\u0627\u0631\u0627\u06cc \u0645\u062a\u0631\u06cc\u06a9\u200c\u0647\u0627\u06cc\u06cc \u0628\u0627\u0634\u0646\u062f. \u062f\u0631 \u0645\u062b\u0627\u0644 \u0628\u0627\u0644\u0627\u060c \u0646\u0631\u062e \u06a9\u0644\u06cc\u06a9 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u06cc\u06a9 \u0645\u062a\u0631\u06cc\u06a9 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0627\u0634\u062f.<\/p>\n<div class=\"pillar-cta\">\n<p class=\"pillar-cta_desc\">\u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc<\/p>\n<p><a href=\"https:\/\/zehn.ir\/blog\/%d8%a8%d9%87%d8%aa%d8%b1%db%8c%d9%86-%d8%b1%d8%a7%d9%87-%d9%87%d8%a7%db%8c-%d8%aa%d8%a8%d9%84%db%8c%d8%ba%d8%a7%d8%aa-%d8%a7%db%8c%d9%86%d8%aa%d8%b1%d9%86%d8%aa%db%8c\/\/\">\u0627\u06a9\u0646\u0648\u0646 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f<\/a><\/p>\n<\/div>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_210_87d \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_211_ca6\" class=\"tdc-row\"><div id=\"fasl9\" class=\"vc_row vc_custom_1606916544875 tdi_212_a68 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916544875{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(40,0,59,0.4) !important;*background-color: rgb(40,0,59) !important;}\n\/* custom css *\/\n.tdi_212_a68,\r\n                .tdi_212_a68 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_212_a68,\r\n\t\t\t\t.tdi_212_a68 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_212_a68 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_214_b6a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_214_b6a{\r\n                    vertical-align: baseline;\r\n                }.tdi_214_b6a > .wpb_wrapper,\r\n\t\t\t\t.tdi_214_b6a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_214_b6a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_214_b6a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f9<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u0645\u0627\u0644\u06cc<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_216_a37  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_216_a37{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_216_a37,\r\n\t\t\t\t.tdi_216_a37 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_216_a37 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_218_65a  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_218_65a{\r\n                    vertical-align: baseline;\r\n                }.tdi_218_65a .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_218_65a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_218_65a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13628&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_219_7ca\" class=\"tdc-row\"><div class=\"vc_row tdi_220_a80 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_220_a80,\r\n                .tdi_220_a80 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_220_a80,\r\n\t\t\t\t.tdi_220_a80 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_220_a80 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_222_36c  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_222_36c{\r\n                    vertical-align: baseline;\r\n                }.tdi_222_36c > .wpb_wrapper,\r\n\t\t\t\t.tdi_222_36c > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_222_36c > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_222_36c > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_224_1a6 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u0628\u0647 KPI \u0645\u0627\u0644\u06cc \u0646\u06af\u0627\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0628\u062f\u06cc\u0646 \u0645\u0639\u0646\u0627 \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0639\u0644\u0627\u0642\u0647 \u0645\u0646\u062f \u0628\u0647 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u062e\u0634 \u0645\u0627\u0644\u06cc \u062e\u0648\u062f \u0647\u0633\u062a\u06cc\u062f.<\/p>\n<p>\u0628\u0647 \u0637\u0648\u0631 \u062e\u0627\u0635\u060c \u0634\u0645\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u0628\u0648\u062f\u062c\u0647 \u0634\u0645\u0627 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0645\u0627\u0644\u06cc \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u062a\u0627\u0646 \u0645\u0637\u0627\u0628\u0642\u062a \u062f\u0627\u0631\u062f \u06cc\u0627 \u062e\u06cc\u0631!<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0686\u0646\u062f \u0646\u0645\u0648\u0646\u0647 \u0627\u0632 KPI \u0645\u0627\u0644\u06cc \u0622\u0648\u0631\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0645\u0634\u0627\u063a\u0644 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f:<\/p>\n<ul>\n<li><strong>\u062d\u0627\u0634\u06cc\u0647 \u0633\u0648\u062f \u062e\u0627\u0644\u0635 (NPM):<\/strong> \u0627\u06cc\u0646 \u0631\u0642\u0645\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0628\u0627 \u06af\u0631\u0641\u062a\u0646 \u06a9\u0644 \u062f\u0631\u0622\u0645\u062f \u0648 \u06a9\u0633\u0631 \u06a9\u0644\u06cc\u0647 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 (\u0639\u0645\u0644\u06cc\u0627\u062a\u06cc\u060c \u0645\u0627\u0644\u06cc\u0627\u062a\u06cc \u0648 \u0628\u0647\u0631\u0647) \u0633\u0648\u062f \u062e\u0648\u062f \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f.<\/li>\n<li><strong>\u062f\u0631\u0622\u0645\u062f \u0645\u0627\u0647\u0627\u0646\u0647 \u062f\u0648\u0631\u0647 \u0627\u06cc (MRR):<\/strong> \u0627\u06cc\u0646 \u062f\u0631\u0622\u0645\u062f \u0645\u0627\u0647\u0627\u0646\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0647\u0631 \u0645\u0627\u0647 \u0628\u062f\u0648\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc\u060c \u0645\u0646\u0627\u0628\u0639 \u0627\u0636\u0627\u0641\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u062f.<\/li>\n<li><strong>\u0633\u0631\u0645\u0627\u06cc\u0647 \u062f\u0631 \u06af\u0631\u062f\u0634:<\/strong> \u0627\u06cc\u0646 \u0645\u06cc\u0632\u0627\u0646 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9 \u062a\u062c\u0627\u0631\u062a \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u062f\u0627\u0631\u062f (\u062f\u0627\u0631\u0627\u06cc\u06cc\u200c\u0647\u0627 \u0648 \u0628\u062f\u0647\u06cc\u200c\u0647\u0627\u06cc \u062c\u0627\u0631\u06cc) \u0648 \u062f\u0631 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0631\u0648\u0632\u0645\u0631\u0647 \u0627\u0632 \u0622\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<li><strong>\u062c\u0631\u06cc\u0627\u0646 \u0646\u0642\u062f\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc (OCF):<\/strong> \u0627\u06cc\u0646 \u0645\u0647\u0645 \u0648\u062c\u0647 \u0646\u0642\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0627\u0632 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0639\u0627\u062f\u06cc \u062e\u0648\u062f \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u06cc\u06a9 KPI \u0627\u0633\u062a \u06a9\u0647 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0622\u06cc\u0627 \u06cc\u06a9 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06a9\u0627\u0641\u06cc \u067e\u0648\u0644 \u0644\u0627\u0632\u0645 \u0628\u0631\u0627\u06cc \u0627\u062f\u0627\u0645\u0647 \u0641\u0639\u0627\u0644\u06cc\u062a \u0648 \u062d\u062a\u06cc \u0645\u0642\u06cc\u0627\u0633 \u062e\u0648\u062f \u0628\u062f\u0648\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0628\u0648\u062f\u062c\u0647 \u062e\u0627\u0631\u062c\u06cc \u0631\u0627 \u06a9\u0633\u0628 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06cc\u0627 \u062e\u06cc\u0631.<\/li>\n<li><strong>\u0646\u0633\u0628\u062a \u0641\u0639\u0644\u06cc:<\/strong> \u0627\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u0645\u06cc\u0632\u0627\u0646 \u0646\u0642\u062f\u06cc\u0646\u06af\u06cc \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u062f\u0631 \u0631\u0627\u0628\u0637\u0647 \u0628\u0627 \u0627\u0646\u062c\u0627\u0645 \u062a\u0639\u0647\u062f\u0627\u062a \u062e\u0648\u062f \u062f\u0631 \u06a9\u0648\u062a\u0627\u0647 \u0645\u062f\u062a \u0627\u0633\u062a.<\/li>\n<li><strong>\u0648\u0627\u0631\u06cc\u0627\u0646\u0633 \u0628\u0648\u062f\u062c\u0647:<\/strong> \u0648\u0627\u0631\u06cc\u0627\u0646\u0633 \u0628\u0648\u062f\u062c\u0647 \u06cc\u06a9 \u0645\u0642\u062f\u0627\u0631 \u0639\u062f\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0627\u062e\u062a\u0644\u0627\u0641 \u0631\u0642\u0645 \u0628\u0648\u062f\u062c\u0647 \u0628\u0646\u062f\u06cc \u0634\u062f\u0647 \u0628\u0627 \u0631\u0642\u0645 \u0648\u0627\u0642\u0639\u06cc \u0628\u062f\u0633\u062a \u0645\u06cc\u200c\u0622\u06cc\u062f.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_226_764 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_227_7aa\" class=\"tdc-row\"><div id=\"fasl10\" class=\"vc_row vc_custom_1606916562546 tdi_228_636 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916562546{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(40,0,59,0.2) !important;*background-color: rgb(40,0,59) !important;}\n\/* custom css *\/\n.tdi_228_636,\r\n                .tdi_228_636 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_228_636,\r\n\t\t\t\t.tdi_228_636 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_228_636 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_230_d8c  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_230_d8c{\r\n                    vertical-align: baseline;\r\n                }.tdi_230_d8c > .wpb_wrapper,\r\n\t\t\t\t.tdi_230_d8c > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_230_d8c > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_230_d8c > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f0<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_232_e3f  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_232_e3f{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_232_e3f,\r\n\t\t\t\t.tdi_232_e3f .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_232_e3f .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_234_a3d  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_234_a3d{\r\n                    vertical-align: baseline;\r\n                }.tdi_234_a3d .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_234_a3d .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_234_a3d .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13629&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_235_783\" class=\"tdc-row\"><div class=\"vc_row tdi_236_828 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_236_828,\r\n                .tdi_236_828 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_236_828,\r\n\t\t\t\t.tdi_236_828 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_236_828 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_238_b87  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_238_b87{\r\n                    vertical-align: baseline;\r\n                }.tdi_238_b87 > .wpb_wrapper,\r\n\t\t\t\t.tdi_238_b87 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_238_b87 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_238_b87 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_240_da7 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u0648\u0641\u0642 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0627 \u062c\u0630\u0628 \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f\u060c \u0631\u0648\u062d \u0645\u0627\u0644\u06cc \u062c\u062f\u06cc\u062f\u06cc \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0644\u0628\u062f \u0634\u0631\u06a9\u062a \u0628\u062f\u0645\u062f. \u0627\u06cc\u0646 \u0628\u062f\u0627\u0646 \u0645\u0639\u0646\u0627 \u0627\u0633\u062a \u06a9\u0647 \u0647\u0631 \u062a\u0635\u0645\u06cc\u0645 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u062a\u0635\u0645\u06cc\u0645 \u0635\u062d\u06cc\u062d \u0628\u0631\u0627\u06cc \u062f\u06cc\u062f\u0646 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 (ROI) \u0628\u0631\u0627\u06cc \u0647\u0631 \u0641\u0639\u0627\u0644\u06cc\u062a \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0627\u0634\u062f. \u0627\u06cc\u0646 \u0645\u0633\u062a\u0644\u0632\u0645 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc KPI \u00a0\u0645\u0646\u0627\u0633\u0628 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0686\u0646\u062f \u0646\u0645\u0648\u0646\u0647 \u0627\u0632 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc KPI \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0645\u0634\u0627\u063a\u0644 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f:<\/p>\n<ul>\n<li><strong>\u062a\u0631\u0627\u0641\u06cc\u06a9 \u0648\u0628 \u0633\u0627\u06cc\u062a:<\/strong> \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u0645\u0642\u0627\u06cc\u0633\u0647\u200c\u0627\u06cc \u0627\u0632 \u062a\u0645\u0627\u0645 \u0645\u0646\u0627\u0628\u0639 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u0632\u062f\u06cc\u062f\u06a9\u0646\u0646\u062f\u0647 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0631\u0645\u063a\u0627\u0646 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f. \u0645\u0639\u0645\u0648\u0644\u0627\u064b\u060c \u0627\u06cc\u0646 \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u0645\u0642\u0627\u06cc\u0633\u0647 \u0633\u0647 \u0639\u0646\u0635\u0631 \u0628\u0632\u0631\u06af \u0627\u0639\u0645 \u0627\u0632 \u0645\u0648\u062a\u0648\u0631\u0647\u0627\u06cc \u062c\u0633\u062a\u062c\u0648\u060c \u0645\u0631\u0627\u062c\u0639\u0647 \u0628\u0647 \u0627\u0641\u0631\u0627\u062f \u0648 \u0645\u0631\u0627\u062c\u0639\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0648\u0628\u0633\u0627\u06cc\u062a \u0627\u0633\u062a.<\/li>\n<li><strong>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc (MQL):<\/strong> \u067e\u06cc\u0634\u0631\u0648 \u0647\u0631 \u06a9\u0633\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u062a\u062c\u0627\u0631\u06cc \u0634\u0645\u0627 \u0639\u0644\u0627\u0642\u0647 \u0645\u0646\u062f \u0634\u062f\u0647 \u0628\u0627\u0634\u062f. MQL \u0631\u0627\u0647\u0646\u0645\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0648\u0633\u06cc\u0644\u0647 \u0622\u0646 \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0627\u062d\u062a\u0645\u0627\u0644 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u0646\u062f\u0647 \u0631\u0627 \u062a\u0634\u062e\u06cc\u0635 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/li>\n<li><strong>\u0634\u0627\u062e\u0635 \u062e\u0627\u0644\u0635 \u0645\u0631\u0648\u062c\u0627\u0646 (Net Promoter Score):<\/strong> \u0627\u06cc\u0646 \u06cc\u06a9 \u0645\u0642\u062f\u0627\u0631 \u0639\u062f\u062f\u06cc \u0628\u06cc\u0646 \u06f1\u06f0\u06f0 \u0648 \u06f1\u06f0\u06f0 \u0627\u0633\u062a \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0631\u0627\u0628\u0637\u0647 \u0628\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u0634\u0645\u0627 \u0686\u0647 \u0645\u0642\u062f\u0627\u0631 \u0645\u0627\u06cc\u0644 \u0628\u0647 \u0645\u0639\u0631\u0641\u06cc \u0627\u0633\u062a.<\/li>\n<li><strong>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644:<\/strong> \u0627\u06cc\u0646 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0635\u0648\u0631\u062a \u062a\u0639\u0627\u0645\u0644 \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0627 \u062a\u062c\u0627\u0631\u062a \u0634\u0645\u0627\u060c \u0627\u0642\u062f\u0627\u0645 \u0645\u0637\u0644\u0648\u0628\u06cc \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0647\u0646\u06af\u0627\u0645 \u0645\u0631\u0627\u062c\u0639\u0647 \u0628\u0647 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0627\u0642\u062f\u0627\u0645 \u0628\u0647 \u062e\u0631\u06cc\u062f (\u062e\u0631\u06cc\u062f \u06cc\u0627 \u0627\u0634\u062a\u0631\u0627\u06a9) \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<li><strong>\u0646\u0633\u0628\u062a \u062a\u0631\u0627\u0641\u06cc\u06a9 \u0628\u0647 \u0644\u06cc\u062f:<\/strong> \u0627\u06cc\u0646 \u062a\u0639\u062f\u0627\u062f \u0627\u0641\u0631\u0627\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0627\u0632\u062f\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u062f\u0631 \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0645\u0634\u062e\u0635\u06cc \u0628\u0647 \u0644\u06cc\u062f \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0646\u062f.<\/li>\n<li><strong>\u062a\u0631\u0627\u0641\u06cc\u06a9 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9:<\/strong> \u0627\u06cc\u0646\u200c\u0647\u0627 \u0627\u0641\u0631\u0627\u062f\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u0646\u0634\u062f\u0647 \u0628\u0647 \u062c\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u067e\u0648\u0644\u06cc \u0627\u0632 \u0648\u0628 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0627\u0632\u062f\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_242_aad \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_243_dda\" class=\"tdc-row\"><div id=\"fasl11\" class=\"vc_row vc_custom_1606916625433 tdi_244_3c7 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606916625433{padding-top: 60px !important;padding-bottom: 60px !important;background-color: #dc089f !important;}\n\/* custom css *\/\n.tdi_244_3c7,\r\n                .tdi_244_3c7 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_244_3c7,\r\n\t\t\t\t.tdi_244_3c7 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_244_3c7 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_246_aca  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_246_aca{\r\n                    vertical-align: baseline;\r\n                }.tdi_246_aca > .wpb_wrapper,\r\n\t\t\t\t.tdi_246_aca > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_246_aca > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_246_aca > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f1<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u0641\u0631\u0648\u0634<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_248_a6a  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_248_a6a{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_248_a6a,\r\n\t\t\t\t.tdi_248_a6a .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_248_a6a .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_250_a73  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_250_a73{\r\n                    vertical-align: baseline;\r\n                }.tdi_250_a73 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_250_a73 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_250_a73 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13630&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_251_c13\" class=\"tdc-row\"><div class=\"vc_row tdi_252_6c8 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_252_6c8,\r\n                .tdi_252_6c8 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_252_6c8,\r\n\t\t\t\t.tdi_252_6c8 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_252_6c8 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_254_e6a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_254_e6a{\r\n                    vertical-align: baseline;\r\n                }.tdi_254_e6a > .wpb_wrapper,\r\n\t\t\t\t.tdi_254_e6a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_254_e6a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_254_e6a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_256_876 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u06cc\u06a9 \u062a\u062c\u0627\u0631\u062a\u060c \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0631\u0627 \u0628\u0627 \u0647\u062f\u0641 \u062f\u0631\u0622\u0645\u062f\u0632\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627 \u062a\u0648\u0633\u0637 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/p>\n<p>\u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 KPI\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u0634\u062e\u06cc\u0635 \u062f\u0647\u06cc\u062f \u06a9\u0647 \u0622\u06cc\u0627 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0637\u0627\u0628\u0642 \u0627\u0646\u062a\u0638\u0627\u0631 \u0631\u0627 \u062f\u0627\u0631\u062f \u06cc\u0627 \u062e\u06cc\u0631. \u062f\u0631 \u063a\u06cc\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a\u060c \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u062a\u062f\u0627\u0628\u06cc\u0631\u06cc \u0627\u062a\u062e\u0627\u0630 \u0634\u0648\u062f \u062a\u0627 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06af\u0631\u062f\u062f \u06a9\u0647 \u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0631\u0648\u0634 \u0628\u0647\u06cc\u0646\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0686\u0646\u062f \u0646\u0645\u0648\u0646\u0647 \u0627\u0632 KPI \u0641\u0631\u0648\u0634 \u06a9\u0647 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0645\u0634\u0627\u063a\u0644 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f:<\/p>\n<ul>\n<li><strong>\u0641\u0631\u0648\u0634 \u0645\u0627\u0647\u0627\u0646\u0647 \u062c\u062f\u06cc\u062f:<\/strong> \u0627\u06cc\u0646 \u062a\u0639\u062f\u0627\u062f \u0644\u06cc\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u062f\u0631 \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u0645\u0634\u062e\u0635 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u062a\u0627 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u062a\u0648\u0627\u0646\u062f \u0627\u0647\u062f\u0627\u0641 \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u062f\u0631\u0622\u0645\u062f\u0632\u0627\u06cc\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u06a9\u0646\u062f.<\/li>\n<li><strong>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0641\u0639\u0644:<\/strong> \u0627\u06cc\u0646 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0633\u0648\u062f\u0647\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u067e\u0631\u062f\u0627\u062e\u062a\u06cc \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f. \u0627\u06cc\u0646 \u0645\u062d\u0627\u0633\u0628\u0647 \u0628\u0627 \u062a\u0642\u0633\u06cc\u0645 \u06a9\u0644 \u062a\u0628\u062f\u06cc\u0644\u200c\u0647\u0627 \u0628\u0647 \u06a9\u0644 \u0645\u0646\u062c\u0631 \u0648 \u0633\u067e\u0633 \u0636\u0631\u0628\u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u062f\u0631 \u06f1\u06f0\u06f0 \u0627\u0633\u062a.<\/li>\n<li><strong>\u0647\u0632\u06cc\u0646\u0647 \u0647\u0631 \u0627\u06a9\u062a\u0633\u0627\u0628 (CPA):<\/strong> \u0627\u06cc\u0646 \u0645\u0628\u0644\u063a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06cc\u06a9 \u06a9\u0645\u067e\u06cc\u0646 \u06cc\u0627 \u06a9\u0627\u0646\u0627\u0644 \u062e\u0627\u0635 \u0628\u0631\u0627\u06cc \u062a\u0628\u062f\u06cc\u0644 \u0647\u062f\u0627\u06cc\u062a \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u0646\u062f\u0647 \u0647\u0632\u06cc\u0646\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f.<\/li>\n<li><strong>\u0631\u0647\u0628\u0631\u0627\u0646 \u0648\u0627\u062c\u062f \u0634\u0631\u0627\u06cc\u0637 \u0641\u0631\u0648\u0634 (SQL):<\/strong> \u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062a\u06cc\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u062a\u06cc\u0645 \u0641\u0631\u0648\u0634 \u0622\u0646 \u0631\u0627 \u062a\u0623\u06cc\u06cc\u062f \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u06cc\u0634\u062a\u0631 \u062a\u0648\u0633\u0639\u0647 \u06cc\u0627\u0641\u062a\u0647 \u0648 \u0627\u0632 \u06a9\u0627\u0646\u0627\u0644 \u0641\u0631\u0648\u0634 \u0647\u062f\u0627\u06cc\u062a \u0634\u0648\u062f.<\/li>\n<li>\u0627<strong>\u0631\u0632\u0634 \u0645\u0627\u062f\u0627\u0645 \u0627\u0644\u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc (CLTV):<\/strong> \u0627\u06cc\u0646 \u0645\u06cc\u0632\u0627\u0646 \u062f\u0631\u0622\u0645\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0646\u062a\u0638\u0627\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u06a9\u0644 \u0639\u0645\u0631 \u062e\u0648\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0646\u062f.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_258_a67 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_259_bd6\" class=\"tdc-row\"><div id=\"fasl12\" class=\"vc_row vc_custom_1606917024933 tdi_260_3ce pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1606917024933{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_260_3ce,\r\n                .tdi_260_3ce .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_260_3ce,\r\n\t\t\t\t.tdi_260_3ce .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_260_3ce .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_262_ede  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_262_ede{\r\n                    vertical-align: baseline;\r\n                }.tdi_262_ede > .wpb_wrapper,\r\n\t\t\t\t.tdi_262_ede > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_262_ede > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_262_ede > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f2<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_264_68f  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_264_68f{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_264_68f,\r\n\t\t\t\t.tdi_264_68f .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_264_68f .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_266_77a  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_266_77a{\r\n                    vertical-align: baseline;\r\n                }.tdi_266_77a .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_266_77a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_266_77a .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13631&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_267_57c\" class=\"tdc-row\"><div class=\"vc_row tdi_268_a5a pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_268_a5a,\r\n                .tdi_268_a5a .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_268_a5a,\r\n\t\t\t\t.tdi_268_a5a .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_268_a5a .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_270_cc9  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_270_cc9{\r\n                    vertical-align: baseline;\r\n                }.tdi_270_cc9 > .wpb_wrapper,\r\n\t\t\t\t.tdi_270_cc9 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_270_cc9 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_270_cc9 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_272_f6a \"  style=\"height: 32px\"><\/div>[vc_column_text]\u062f\u0631 \u0637\u0648\u0644 \u0633\u0627\u0644\u200c\u0647\u0627\u060c \u0645\u0627 \u0634\u0627\u0647\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0628\u0648\u062f\u0647\u200c\u0627\u06cc\u0645\u060c \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628 \u0645\u0634\u0627\u063a\u0644 \u0645\u062a\u06a9\u06cc \u0628\u0647 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0633\u0646\u062a\u06cc \u0631\u0627 \u0645\u062c\u0628\u0648\u0631 \u0628\u0647 \u0627\u06cc\u062c\u0627\u062f \u0648\u06cc\u062a\u0631\u06cc\u0646 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644\u06cc \u062e\u0648\u062f \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u0646\u06cc\u0632 \u062a\u0639\u062f\u0627\u062f\u06cc KPI \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u0645\u0648\u0641\u0642\u06cc\u062a \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0634\u0627\u0645\u0644 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644\u060c \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0647\u0631 \u062e\u0631\u06cc\u062f \u0648 \u0627\u0631\u0632\u0634 \u0637\u0648\u0644 \u0639\u0645\u0631 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a.<\/p>\n<p>\u0633\u0627\u06cc\u0631 \u200c\u200cKPI\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062a\u062d\u062a \u0646\u0638\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u0639\u0628\u0627\u0631\u062a\u0646\u062f \u0627\u0632:<\/p>\n<ul>\n<li><strong>\u0646\u0631\u062e \u0627\u0646\u0635\u0631\u0627\u0641 \u0627\u0632 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f:<\/strong> \u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0639\u0644\u0627\u0642\u0647 \u0645\u0646\u062f \u0628\u0647 \u062e\u0631\u06cc\u062f \u06a9\u0627\u0644\u0627\u06cc\u06cc \u062f\u0631 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0634\u0645\u0627 \u0627\u0633\u062a\u060c \u0622\u0646 \u06a9\u0627\u0644\u0627 \u0648\u0627\u0631\u062f \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0627\u0648 \u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u0645\u0634\u062a\u0631\u06cc \u0628\u0627\u0644\u0642\u0648\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u062f\u0648\u0646 \u062a\u06a9\u0645\u06cc\u0644 \u0641\u0631\u0622\u06cc\u0646\u062f \u06a9\u0627\u0645\u0644 \u062e\u0631\u06cc\u062f\u060c \u0648\u0628 \u0633\u0627\u06cc\u062a \u0631\u0627 \u062a\u0631\u06a9 \u06a9\u0646\u062f \u0648 \u0686\u06cc\u0632\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0631\u0647\u0627 \u0634\u062f\u0647 \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u062f. \u0646\u0631\u062e \u062a\u0631\u06a9 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f\u060c \u062a\u0639\u062f\u0627\u062f \u0627\u0641\u0631\u0627\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/li>\n<li><strong>\u062d\u0627\u0634\u06cc\u0647 \u0633\u0648\u062f \u0646\u0627\u062e\u0627\u0644\u0635:<\/strong> \u0627\u06cc\u0646 KPI \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u0632\u0627\u0646 \u067e\u0648\u0644\u06cc \u06a9\u0647 \u062a\u062c\u0627\u0631\u062a \u0634\u0645\u0627 \u0627\u0632 \u062a\u0645\u0627\u0645 \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u0641\u0631\u0648\u062e\u062a\u0647 \u0648 \u067e\u0633 \u0627\u0632 \u06a9\u0633\u0631 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u06a9\u0633\u0628 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/li>\n<li><strong>\u0645\u0642\u062f\u0627\u0631 \u0645\u062a\u0648\u0633\u0637 \u200b\u200b\u0633\u0641\u0627\u0631\u0634:<\/strong> \u0627\u06cc\u0646 KPI \u0628\u0647 \u062a\u0646\u0647\u0627\u06cc\u06cc \u0642\u0627\u0628\u0644 \u062a\u0648\u0636\u06cc\u062d \u0627\u0633\u062a\u060c \u0645\u0642\u062f\u0627\u0631 \u0645\u062a\u0648\u0633\u0637 \u200b\u200b\u0633\u0641\u0627\u0631\u0634\u0627\u062a \u0634\u0645\u0627. \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0639\u062f\u062f \u062a\u0627 \u062d\u062f \u0645\u0645\u06a9\u0646 \u0632\u06cc\u0627\u062f \u0627\u0633\u062a \u0632\u06cc\u0631\u0627 \u0647\u0631\u0686\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0634\u0648\u062f\u060c \u062f\u0631\u0622\u0645\u062f \u0628\u06cc\u0634\u062a\u0631\u06cc \u0646\u06cc\u0632 \u0628\u062f\u0633\u062a \u062e\u0648\u0627\u0647\u06cc\u062f \u0622\u0648\u0631\u062f.<\/li>\n<li><strong>\u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u062b\u0628\u062a \u0646\u0627\u0645 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u0645\u06cc\u0644:<\/strong> \u0627\u06cc\u0646 \u062f\u0631\u0635\u062f\u06cc \u0627\u0632 \u0627\u0641\u0631\u0627\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u062e\u0628\u0631\u0646\u0627\u0645\u0647 \u0627\u06cc\u0645\u06cc\u0644 \u062f\u0631 \u0648\u0628 \u0633\u0627\u06cc\u062a \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u0634\u0645\u0627 \u0645\u0634\u062a\u0631\u06a9 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0639\u0644\u0627\u0642\u0647 \u0645\u0633\u062a\u0645\u0631 \u0628\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0648 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0622\u06cc\u0646\u062f\u0647 \u0634\u0645\u0627 \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/li>\n<li><strong>\u0628\u0627\u0632\u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a:<\/strong> \u0627\u06cc\u0646 \u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u06cc\u0627 ROI \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0627\u0628\u062a \u0647\u0631 \u062f\u0644\u0627\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a \u0647\u0632\u06cc\u0646\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u062a\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062c\u062f\u06cc\u062f\u06cc \u0631\u0627 \u0628\u0647 \u0641\u0631\u0648\u0634\u06af\u0627\u0647 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9\u06cc \u062e\u0648\u062f \u062c\u0630\u0628 \u06a9\u0646\u06cc\u062f.<\/li>\n<li><strong>\u0647\u0632\u06cc\u0646\u0647 \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc \u0641\u0631\u0648\u062e\u062a\u0647 \u0634\u062f\u0647:<\/strong> \u0627\u06cc\u0646 \u0645\u0642\u062f\u0627\u0631 \u067e\u0648\u0644\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u06cc\u0627 \u0633\u0627\u062e\u062a \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062a\u0648\u0633\u0637 \u0628\u0627\u0632\u0631\u06af\u0627\u0646\u06cc \u062f\u0631 \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0645\u0634\u062e\u0635\u06cc \u0641\u0631\u0648\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_274_068 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_275_93f\" class=\"tdc-row\"><div id=\"fasl13\" class=\"vc_row vc_custom_1609749346291 tdi_276_7c3 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749346291{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_276_7c3,\r\n                .tdi_276_7c3 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_276_7c3,\r\n\t\t\t\t.tdi_276_7c3 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_276_7c3 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_278_8a8  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_278_8a8{\r\n                    vertical-align: baseline;\r\n                }.tdi_278_8a8 > .wpb_wrapper,\r\n\t\t\t\t.tdi_278_8a8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_278_8a8 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_278_8a8 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f3<\/strong><\/span><\/p>\n<h4 style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc<\/span><\/h4>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_280_c6f  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_280_c6f{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_280_c6f,\r\n\t\t\t\t.tdi_280_c6f .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_280_c6f .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_282_044  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_282_044{\r\n                    vertical-align: baseline;\r\n                }.tdi_282_044 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_282_044 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_282_044 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13632&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_283_6d6\" class=\"tdc-row\"><div class=\"vc_row tdi_284_600 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_284_600,\r\n                .tdi_284_600 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_284_600,\r\n\t\t\t\t.tdi_284_600 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_284_600 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_286_ca0  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_286_ca0{\r\n                    vertical-align: baseline;\r\n                }.tdi_286_ca0 > .wpb_wrapper,\r\n\t\t\t\t.tdi_286_ca0 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_286_ca0 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_286_ca0 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_288_093 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062d\u06cc\u0627\u062a \u0647\u0631 \u0645\u0634\u0627\u063a\u0644\u06cc \u0647\u0633\u062a\u0646\u062f. \u0627\u06cc\u0646 \u0628\u062f\u0627\u0646 \u0645\u0639\u0646\u0627 \u0627\u0633\u062a \u06a9\u0647 \u0631\u0636\u0627\u06cc\u062a \u062e\u0627\u0637\u0631 \u0622\u0646\u200c\u0647\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0628\u0642\u0627\u06cc \u0647\u0631 \u0634\u0631\u06a9\u062a \u06cc\u0627 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a.<\/p>\n<p>\u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u062d\u062f \u062e\u0648\u062f \u0627\u0633\u062a\u060c \u0628\u0627\u06cc\u062f \u200cKPI\u200c\u0647\u0627\u06cc \u0645\u0646\u0627\u0633\u0628 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u062a\u0639\u062f\u0627\u062f\u06cc \u0627\u0632 \u200cKPI\u200c\u0647\u0627\u06cc \u0645\u0647\u0645 \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u062f:<\/p>\n<ul>\n<li><strong>\u0627\u0645\u062a\u06cc\u0627\u0632 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc:<\/strong> \u0627\u06cc\u0646 \u06cc\u06a9 \u0645\u0642\u062f\u0627\u0631 \u0639\u062f\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u0645\u06cc\u0632\u0627\u0646 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u0627\u0632 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0627\u062a \u0634\u0645\u0627 \u0686\u06cc\u0633\u062a.<\/li>\n<li><strong>\u0627\u0648\u0644\u06cc\u0646 \u0628\u0627\u0631 \u067e\u0627\u0633\u062e:<\/strong> \u0627\u06cc\u0646 \u0645\u06cc\u0632\u0627\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u062f\u0631 \u0627\u0648\u0644\u06cc\u0646 \u062a\u0645\u0627\u0633 \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u06cc\u0627 \u062a\u0645\u0627\u0633 \u0645\u0634\u062a\u0631\u06cc \u0628\u0631\u0631\u0633\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li><strong>\u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0632\u0645\u0627\u0646 \u062a\u0635\u0645\u06cc\u0645:<\/strong> \u0627\u06cc\u0646 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0632\u0645\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u06af\u06cc \u0628\u0647 \u0634\u06a9\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u062e\u062f\u0645\u0627\u062a \u0645\u0634\u062a\u0631\u06cc \u0646\u06cc\u0627\u0632 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f. \u0627\u06cc\u0646 \u0639\u062f\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u0636\u0627\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u062a\u0627 \u062d\u062f \u0645\u0645\u06a9\u0646 \u06a9\u0645 \u0628\u0627\u0634\u062f.<\/li>\n<li><strong>\u0646\u0631\u062e \u062d\u0641\u0638 \u0645\u0634\u062a\u0631\u06cc:<\/strong> \u0627\u06cc\u0646 \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u062c\u0627\u0631\u062a \u0634\u0645\u0627 \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 \u062a\u0639\u062f\u0627\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u06cc \u06a9\u0647 \u062f\u0631 \u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0645\u0634\u062e\u0635\u06cc \u0634\u0631\u0648\u0639 \u0628\u0647 \u06a9\u0627\u0631 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0646\u06af\u0647 \u062f\u0627\u0631\u062f. \u0639\u06a9\u0633 \u0627\u06cc\u0646 KPI \u0647\u0645\u0627\u0646 \u0686\u06cc\u0632\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0646\u0631\u062e \u0686\u0631\u062e\u0634 \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_290_6c3 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_291_3d6\" class=\"tdc-row\"><div id=\"fasl14\" class=\"vc_row vc_custom_1609749358017 tdi_292_c91 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749358017{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_292_c91,\r\n                .tdi_292_c91 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_292_c91,\r\n\t\t\t\t.tdi_292_c91 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_292_c91 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_294_aa7  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_294_aa7{\r\n                    vertical-align: baseline;\r\n                }.tdi_294_aa7 > .wpb_wrapper,\r\n\t\t\t\t.tdi_294_aa7 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_294_aa7 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_294_aa7 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f4<\/strong><\/span><\/p>\n<h4 style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u06cc\u06a9 KPI \u062e\u0648\u0628<\/span><\/h4>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_296_dcb  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_296_dcb{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_296_dcb,\r\n\t\t\t\t.tdi_296_dcb .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_296_dcb .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_298_666  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_298_666{\r\n                    vertical-align: baseline;\r\n                }.tdi_298_666 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_298_666 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_298_666 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13635&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_299_651\" class=\"tdc-row\"><div class=\"vc_row tdi_300_7cd pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_300_7cd,\r\n                .tdi_300_7cd .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_300_7cd,\r\n\t\t\t\t.tdi_300_7cd .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_300_7cd .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_302_aaa  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_302_aaa{\r\n                    vertical-align: baseline;\r\n                }.tdi_302_aaa > .wpb_wrapper,\r\n\t\t\t\t.tdi_302_aaa > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_302_aaa > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_302_aaa > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_304_3cd \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0634\u0627\u062e\u0635 \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0639\u06cc\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u0648\u0633\u0637 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0631\u0627\u06cc \u0646\u0638\u0627\u0631\u062a \u0648 \u06a9\u0645\u06cc \u0633\u0627\u0632\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0648 \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u06a9\u0647 \u0642\u0628\u0644\u0627\u064b \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p>KPI \u0628\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u062c\u0627\u0632\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 <span style=\"color: #ff00ff;\"><strong>\u0627\u0632 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u0648\u0641\u0642\u06cc\u062a \u0627\u0647\u062f\u0627\u0641 \u0648 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0628\u0644\u0646\u062f \u0645\u062f\u062a<\/strong><\/span> \u0648 \u0647\u0645\u0686\u0646\u06cc\u0646 \u0639\u0645\u0644\u06a9\u0631\u062f \u067e\u0631\u0648\u0698\u0647\u200c\u0647\u0627 \u0648 \u0633\u0627\u06cc\u0631 \u0639\u0645\u0644\u06a9\u0631\u062f\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0645\u0627\u0646\u0646\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c \u0641\u0631\u0648\u0634\u060c \u062a\u0648\u0644\u06cc\u062f \u0648 \u0645\u0631\u0627\u0642\u0628\u062a \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u062f.<\/p>\n<p>\u0628\u0631\u0627\u06cc \u0645\u0624\u062b\u0631 \u0648\u0627\u0642\u0639 \u0634\u062f\u0646 KPI \u0628\u0627\u06cc\u062f \u0645\u0634\u062e\u0635\u0627\u062a \u0632\u06cc\u0631 \u0628\u0631\u0622\u0648\u0631\u062f\u0647 \u0634\u0648\u0646\u062f:<\/p>\n<ul>\n<li>\u0628\u0627 \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0644\u06cc\u0633\u062a\u06cc \u0627\u0632 KPI \u0628\u0631\u0627\u06cc \u0647\u0631 \u0634\u062e\u0635\u06cc \u0634\u0631\u0648\u0639 \u0646\u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0628\u0631\u0627\u06cc \u0647\u062f\u0627\u06cc\u062a \u0646\u062a\u0627\u06cc\u062c \u0627\u0632 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0631\u0648 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0627\u0632 \u200cKPI\u200c\u0647\u0627\u06cc \u0628\u0627\u0637\u0644 \u062e\u0648\u062f\u062f\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0641\u0631\u0627\u062a\u0631 \u0627\u0632 \u0627\u0639\u062f\u0627\u062f \u0646\u06af\u0627\u0647 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0627\u062c\u0627\u0632\u0647 \u062f\u0647\u06cc\u062f \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u062a\u0635\u0645\u06cc\u0645 \u0628\u06af\u06cc\u0631\u0646\u062f.<\/li>\n<li>\u0647\u0645\u06cc\u0634\u0647 \u0628\u0647 \u06cc\u0627\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 KPI \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0631\u0627 \u062a\u0633\u0647\u06cc\u0644 \u06a9\u0646\u062f.<\/li>\n<li>\u0645\u062d\u0631\u06a9\u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0631\u0627 \u0645\u0646\u0639\u06a9\u0633 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062e\u0627\u0635\u06cc \u0645\u0631\u0628\u0648\u0637 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/li>\n<li>\u0645\u0642\u06cc\u0627\u0633 \u063a\u06cc\u0631\u0645\u0627\u0644\u06cc \u0627\u0633\u062a.<\/li>\n<li>\u0645\u0631\u062a\u0628\u0627\u064b \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f.<\/li>\n<li>\u062a\u0648\u0633\u0637 \u0645\u062f\u06cc\u0631\u0627\u0646 \u062a\u0639\u0631\u06cc\u0641 \u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/li>\n<li>\u062a\u0648\u0633\u0637 \u0645\u062f\u06cc\u0631 \u0639\u0627\u0645\u0644 \u0648 \u062a\u06cc\u0645 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0627\u0631\u0634\u062f \u0639\u0645\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<li>\u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f\u0647\u0627\u06cc \u0634\u0631\u06a9\u062a\u06cc \u0627\u0633\u062a.<\/li>\n<li>\u0645\u0627\u0647\u06cc\u062a\u06cc \u067e\u06cc\u0634 \u0628\u06cc\u0646\u0627\u0646\u0647 \u062f\u0627\u0631\u062f\u060c \u0646\u0634\u0627\u0646 \u062f\u0647\u0646\u062f\u0647 \u0622\u0646\u0686\u0647 \u06a9\u0647 \u0628\u0627\u0639\u062b \u0627\u06cc\u062c\u0627\u062f \u0627\u0631\u0632\u0634 \u062a\u062c\u0627\u0631\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f.<\/li>\n<li>\u0639\u0645\u0644\u06a9\u0631\u062f \u0641\u0631\u062f\u06cc \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0646\u06a9\u0646\u06cc\u062f\u060c \u062f\u0631 \u0639\u0648\u0636 \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627 \u0648 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627 \u0646\u06af\u0627\u0647 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f.<\/li>\n<li>\u062f\u0631\u06a9 \u0622\u0646 \u0622\u0633\u0627\u0646 \u0627\u0633\u062a.<\/li>\n<li>\u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0645\u0646\u0627\u0633\u0628 \u0648 \u0645\u062b\u0628\u062a \u0631\u0627 \u062a\u0634\u0648\u06cc\u0642 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0628\u0647 \u0645\u0648\u0642\u0639 \u0648 \u062f\u0642\u06cc\u0642\u06cc \u0627\u0633\u062a.<\/li>\n<li>\u0628\u0647 \u0648\u0636\u0648\u062d \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u06a9\u0627\u0631\u06a9\u0646\u0627\u0646 \u0686\u0647 \u0627\u0642\u062f\u0627\u0645\u06cc \u0631\u0627 \u0644\u0627\u0632\u0645 \u062f\u0627\u0631\u0646\u062f.<\/li>\n<li>\u062f\u0631 \u06a9\u0644 \u0633\u0627\u0632\u0645\u0627\u0646 \u0642\u0627\u0628\u0644 \u0645\u0634\u0627\u0647\u062f\u0647 \u0627\u0633\u062a.<\/li>\n<li>\u0622\u0628\u0634\u0627\u0631\u06cc \u062f\u0631 \u0633\u0631\u0627\u0633\u0631 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u0633\u062a.<\/li>\n<li>\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u06a9\u0627\u0631\u0628\u0631 \u06cc\u0627 \u0628\u0647 \u062a\u0646\u0647\u0627\u06cc\u06cc \u06cc\u0627 \u0628\u0627 \u0647\u0645\u06a9\u0627\u0631\u06cc \u062f\u06cc\u06af\u0631\u0627\u0646 \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u062f.<\/li>\n<li>\u0627\u0642\u062f\u0627\u0645\u0627\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u062a\u06cc\u0645 \u06af\u0631\u0647 \u0645\u06cc\u200c\u0632\u0646\u062f.<\/li>\n<li>\u0628\u0631 \u0627\u0633\u0627\u0633 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0627\u0633\u062a.<\/li>\n<li>\u0641\u0631\u0645\u0648\u0644 \u0648 \u0645\u0646\u0628\u0639 \u062f\u0627\u062f\u0647 \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0635\u0631\u06cc\u062d\u06cc \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u062a\u0623\u062b\u06cc\u0631 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/li>\n<li>\u0647\u0645\u06cc\u0634\u0647 \u0645\u0631\u062a\u0628\u0637 \u0647\u0633\u062a\u0646\u062f.<\/li>\n<li>\u0628\u0647\u0628\u0648\u062f \u0645\u0633\u062a\u0645\u0631 \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/li>\n<li>\u0628\u0627\u0632\u062e\u0648\u0631\u062f \u0633\u0631\u06cc\u0639\u06cc \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0628\u062f\u0647\u062f \u0648 \u0628\u062e\u0634\u06cc \u0627\u0632 \u06cc\u06a9 \u062d\u0644\u0642\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0628\u0633\u062a\u0647 \u0628\u0627\u0634\u062f.<\/li>\n<li>\u0627\u0631\u0627\u0626\u0647 \u0632\u0645\u06cc\u0646\u0647 (\u0622\u0633\u062a\u0627\u0646\u0647\u200c\u0647\u0627\u060c \u0627\u0647\u062f\u0627\u0641 \u0648 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627)<\/li>\n<li>\u0647\u062f\u0641 \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/li>\n<li>\u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u062a\u0648\u0627\u0646\u0645\u0646\u062f \u06a9\u0646\u06cc\u062f.<\/li>\n<li>\u0645\u062f\u06cc\u0631\u06cc\u062a \u067e\u0648\u06cc\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/li>\n<li>\u062a\u0639\u0627\u062f\u0644 \u0633\u0627\u0644\u0645\u06cc \u0631\u0627 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_306_a1d \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_307_9a6\" class=\"tdc-row\"><div id=\"fasl15\" class=\"vc_row vc_custom_1609749369606 tdi_308_c13 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749369606{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_308_c13,\r\n                .tdi_308_c13 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_308_c13,\r\n\t\t\t\t.tdi_308_c13 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_308_c13 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_310_a6e  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_310_a6e{\r\n                    vertical-align: baseline;\r\n                }.tdi_310_a6e > .wpb_wrapper,\r\n\t\t\t\t.tdi_310_a6e > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_310_a6e > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_310_a6e > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f5<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u062a\u0641\u0627\u0648\u062a KPI \u0628\u0627 KRI<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_312_322  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_312_322{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_312_322,\r\n\t\t\t\t.tdi_312_322 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_312_322 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_314_397  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_314_397{\r\n                    vertical-align: baseline;\r\n                }.tdi_314_397 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_314_397 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_314_397 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13636&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_315_296\" class=\"tdc-row\"><div class=\"vc_row tdi_316_c83 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_316_c83,\r\n                .tdi_316_c83 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_316_c83,\r\n\t\t\t\t.tdi_316_c83 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_316_c83 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_318_9aa  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_318_9aa{\r\n                    vertical-align: baseline;\r\n                }.tdi_318_9aa > .wpb_wrapper,\r\n\t\t\t\t.tdi_318_9aa > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_318_9aa > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_318_9aa > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_320_ca6 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u06cc\u06a9 \u0633\u0624\u0627\u0644\u06cc \u06a9\u0647 \u0645\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0645\u06cc \u0628\u0627 \u0622\u0646 \u0631\u0648\u0628\u0631\u0648 \u0645\u06cc\u200c\u0634\u0648\u06cc\u0645 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc (KPI) \u0648 \u0634\u0627\u062e\u0635 \u062e\u0637\u0631 \u0627\u0635\u0644\u06cc (KRI) \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f.<\/p>\n<p>\u0628\u0647 \u0637\u0648\u0631 \u062e\u0644\u0627\u0635\u0647\u060c <span style=\"color: #ff00ff;\"><strong>KPI \u06cc\u06a9 \u0634\u0627\u062e\u0635 \u0631\u0648 \u0628\u0647 \u0639\u0642\u0628 \u0627\u0633\u062a \u0648 KRI \u06cc\u06a9 \u0634\u0627\u062e\u0635 \u0622\u06cc\u0646\u062f\u0647 \u0646\u06af\u0631 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f.<\/strong><\/span> \u06cc\u06a9\u06cc \u0645\u06cc\u0632\u0627\u0646 \u062e\u0648\u0628\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u062f\u06cc\u06af\u0631\u06cc \u062a\u0644\u0627\u0634 \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u06a9\u062c\u0627 \u0631\u0641\u062a\u0646 \u0627\u0633\u062a.<\/p>\n<p>\u0627\u06af\u0631 \u0634\u0645\u0627 \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u0634\u0631\u0648\u0639 \u0628\u0647 \u062a\u0646\u0638\u06cc\u0645 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u062e\u0637\u0631 \u0628\u0631\u0627\u06cc \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0646\u0638\u0627\u0631\u062a \u062e\u0648\u062f \u0648 \u0628\u06cc\u0627\u0646\u06cc\u0647 \u0631\u06cc\u0633\u06a9 \u0631\u0627 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0645\u0647\u0645\u062a\u0631 \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0646\u0638\u0627\u0631\u062a \u062e\u0648\u062f \u0631\u0627 \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0647 \u0631\u0648\u0634\u06cc \u0645\u0641\u06cc\u062f \u06a9\u0627\u0631 \u06a9\u0646\u06cc\u062f\u060c \u0633\u067e\u0633 \u062f\u0631 \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u0639\u0642\u0628 \u0648 \u062c\u0644\u0648 \u06af\u06cc\u0631 \u0628\u06cc\u0641\u062a\u06cc\u062f.<\/p>\n<p>\u0646\u06af\u0627\u0647 \u06a9\u0631\u062f\u0646 \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c \u062f\u0627\u0634\u062a\u0646 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0647\u0627\u06cc \u0646\u0638\u0627\u0631\u062a \u0628\u0647\u062a\u0631 \u0627\u0632 \u0627\u0646\u062a\u0638\u0627\u0631 \u0627\u0633\u062a \u062a\u0627 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u062a\u0645\u0627\u0645 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0631\u06cc\u0633\u06a9 \u06a9\u0627\u0645\u0644\u0627\u064b \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0622\u06cc\u0646\u062f\u0647 \u0646\u06af\u0631 \u06cc\u0627 \u0646\u06af\u0627\u0647 \u0628\u0647 \u0639\u0642\u0628 \u0637\u0628\u0642\u0647 \u0628\u0646\u062f\u06cc \u0634\u0648\u0646\u062f.<\/p>\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u06af\u0641\u062a\u0647 \u0634\u062f\u060c <span style=\"color: #ff00ff;\"><strong>\u0627\u0632 \u0646\u0638\u0631 \u0646\u0638\u0627\u0631\u062a\u06cc \u0648 \u06cc\u06a9 \u0631\u0648\u0634 \u062e\u0648\u0628 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0647\u0631 \u062f\u0648 \u0645\u0646\u0638\u0631 \u0631\u06cc\u0633\u06a9\u200c\u0647\u0627 \u0631\u0627 \u06a9\u0646\u062a\u0631\u0644 \u06a9\u0646\u06cc\u062f.<\/strong><\/span> \u0634\u0645\u0627 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0637\u062d \u0627\u0632 \u0628\u0644\u0648\u063a \u0628\u0631\u0633\u06cc\u062f.<\/p>\n<p>\u0686\u0627\u0644\u0634\u06cc \u06a9\u0647 \u0645\u062f\u0627\u0645 \u0645\u06cc\u200c\u0634\u0646\u0648\u06cc\u0645 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 \u0634\u0627\u062e\u0635 \u062e\u0637\u0631 \u06a9\u0647 \u0622\u06cc\u0646\u062f\u0647 \u0646\u06af\u0631 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u0645. \u0628\u0631\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0645\u0627\u060c \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u200cKPI\u200c\u0647\u0627 \u0646\u0633\u0628\u062a\u0627\u064b \u0633\u0631\u06cc\u0639 \u0627\u0633\u062a. \u0627\u06cc\u0646\u200c\u0647\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0639\u0645\u0648\u0644 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u06a9\u0647 \u0645\u0627 \u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0646\u062a\u06cc\u062c\u0647\u060c \u06a9\u0627\u0631 \u062e\u0627\u0635\u06cc \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647\u200c\u0627\u06cc\u0645.<\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0628\u0647 \u0646\u0633\u0628\u062a \u0648\u0627\u0645\u200c\u0647\u0627\u06cc \u0645\u0639\u0648\u0642 \u0648 \u06a9\u0644 \u0648\u0627\u0645\u200c\u0647\u0627\u060c \u0648\u0627\u0645\u200c\u0647\u0627\u06cc \u0645\u0639\u0648\u0642 \u0648 \u062f\u0627\u0631\u0627\u06cc\u06cc\u200c\u0647\u0627 \u06cc\u0627 \u062e\u0627\u0644\u0635 \u0634\u0627\u0631\u0698 \u0648 \u0648\u0627\u0645\u200c\u0647\u0627\u06cc \u0645\u062a\u0648\u0633\u0637 \u200b\u200b\u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f. \u0627\u06af\u0631 \u0645\u0627 \u0648\u0627\u0645\u200c\u0647\u0627\u06cc \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0628\u0647\u062a\u0631 \u0631\u0627 \u062a\u0635\u0648\u06cc\u0628 \u06a9\u0646\u06cc\u0645\u060c \u0627\u06cc\u0646 \u0646\u0633\u0628\u062a\u200c\u0647\u0627 \u0645\u0637\u0644\u0648\u0628 \u0645\u06cc\u200c\u0628\u0627\u0634\u0646\u062f.<\/p>\n<p>\u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u062c\u062f\u0648\u0644 \u0631\u0627 \u0628\u0631\u06af\u0631\u062f\u0627\u0646\u06cc\u0645 \u0648 \u0628\u0647 \u062c\u0644\u0648 \u0646\u06af\u0627\u0647 \u06a9\u0646\u06cc\u0645 \u06cc\u0627 \u0631\u06cc\u0633\u06a9 \u0646\u0648\u0638\u0647\u0648\u0631 \u0631\u0627 \u06a9\u0634\u0641 \u06a9\u0646\u06cc\u0645\u060c \u0628\u0627\u06cc\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0641\u06a9\u0631 \u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0686\u0647 \u0639\u0648\u0627\u0645\u0644\u06cc \u0628\u0627\u0639\u062b \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0646\u0641\u06cc \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0645\u062b\u0627\u0644 \u062f\u0631 \u0627\u0639\u0637\u0627\u06cc \u0648\u0627\u0645 \u062f\u0631 \u0628\u0627\u0644\u0627\u060c \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0633\u0639\u06cc \u062f\u0631 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u0648\u0627\u0645\u200c\u0647\u0627\u06cc \u0645\u0639\u0648\u0642 \u06cc\u0627 \u06a9\u0633\u0631 \u0634\u062f\u0647 \u062f\u0627\u0634\u062a\u061f<\/p>\n<p>\u062f\u0631 \u0633\u0637\u062d \u0628\u0627\u0644\u0627\u060c \u0627\u06af\u0631 \u0648\u0627\u0645\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0645\u062a\u0646\u0648\u0639 \u06a9\u0646\u06cc\u0645 \u0648 \u0628\u0647 \u0633\u06cc\u0627\u0633\u062a\u200c\u0647\u0627\u06cc \u0648\u0627\u0645 \u062f\u0647\u06cc \u0645\u0646\u0627\u0633\u0628 \u062e\u0648\u062f \u0627\u062f\u0627\u0645\u0647 \u062f\u0647\u06cc\u0645\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0646\u062a\u0627\u06cc\u062c \u0645\u0646\u0641\u06cc \u0631\u0627 \u06a9\u0627\u0647\u0634 \u062f\u0627\u062f. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 <span style=\"color: #ff00ff;\"><strong>\u0628\u0631\u0627\u06cc \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u0631\u06cc\u0633\u06a9 \u0646\u0648\u0638\u0647\u0648\u0631\u060c \u0634\u0627\u06cc\u062f \u0628\u062a\u0648\u0627\u0646\u06cc\u0645 \u063a\u0644\u0638\u062a \u0648\u0627\u0645\u060c \u0631\u0648\u0646\u062f \u067e\u0630\u06cc\u0631\u0647 \u0646\u0648\u06cc\u0633\u06cc \u06cc\u0627 \u0646\u0631\u062e \u0627\u0633\u062a\u062b\u0646\u0627\u0621 \u0633\u06cc\u0627\u0633\u062a \u0648\u0627\u0645 \u0631\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u0645.<\/strong><\/span><\/p>\n<p>\u0627\u06cc\u0646\u200c\u0647\u0627 \u0628\u0647 \u0627\u062d\u062a\u0645\u0627\u0644 \u0632\u06cc\u0627\u062f \u0627\u0632 \u0642\u0628\u0644 \u062a\u062d\u062a \u0646\u0638\u0627\u0631\u062a \u0642\u0631\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0627\u0646\u062f\u060c \u0641\u0642\u0637 \u062a\u0635\u0648\u0631 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0628\u0647 \u062c\u0644\u0648 \u0646\u06af\u0627\u0647 \u06a9\u0646\u06cc\u0645\u060c \u0627\u0645\u0627 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0639\u0646\u0627 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0645\u0627 \u062f\u0631 \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u0646\u062a\u0627\u06cc\u062c \u0646\u0627\u0645\u0637\u0644\u0648\u0628 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f (\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0645\u0627 \u0627\u0635\u0648\u0644 \u067e\u0630\u06cc\u0631\u0647 \u0646\u0648\u06cc\u0633\u06cc \u062e\u0648\u062f \u0631\u0627 \u0646\u0642\u0636 \u06a9\u0646\u06cc\u0645\u060c \u0627\u0646\u062a\u0638\u0627\u0631 \u062f\u0627\u0631\u06cc\u0645 \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0628\u0632\u0647\u06a9\u0627\u0631\u06cc\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u062a\u062c\u0631\u0628\u0647 \u0646\u0645\u0627\u06cc\u06cc\u0645).<\/p>\n<p>\u0647\u0645\u06cc\u0646 \u0645\u0648\u0631\u062f \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u062f\u0631 \u0645\u0646\u0627\u0637\u0642 \u062f\u06cc\u06af\u0631 \u0646\u06cc\u0632 \u0627\u0639\u0645\u0627\u0644 \u06a9\u0631\u062f. \u0641\u0646\u0627\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u062a\u0634\u062e\u06cc\u0635 \u0631\u06cc\u0633\u06a9 \u062f\u0631 \u062d\u0627\u0644 \u0638\u0647\u0648\u0631 \u0628\u0627 \u0646\u0638\u0627\u0631\u062a \u0628\u0631 \u062a\u0623\u062e\u06cc\u0631 PATCH \u0628\u0631\u0646\u0627\u0645\u0647\u060c \u0648\u0631\u0648\u062f \u0628\u0647 \u0633\u06cc\u0633\u062a\u0645 \u0645\u0648\u0641\u0642 \u0648 \u0646\u0627\u0645\u0648\u0641\u0642\u060c \u0648\u06cc\u0631\u0648\u0633 \u0645\u0633\u062f\u0648\u062f \u0634\u062f\u0647\u060c \u0627\u06cc\u0645\u06cc\u0644 \u0627\u0633\u067e\u0645 \u0645\u0633\u062f\u0648\u062f \u0634\u062f\u0647\u060c \u0632\u0645\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0633\u06cc\u0633\u062a\u0645 \u0627\u0632 \u0648\u0631\u0648\u062f \u0631\u0648\u0632\u0627\u0646\u0647 \u0645\u0641\u06cc\u062f \u0627\u0633\u062a.<\/p>\n<p>\u0627\u06cc\u0646 \u0644\u06cc\u0633\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u062f\u0627\u0645\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0627\u0645\u0627 \u0634\u0645\u0627 \u0645\u062a\u0648\u062c\u0647 \u0645\u0648\u0636\u0648\u0639 \u0645\u06cc\u200c\u0634\u0648\u06cc\u062f. \u0647\u0645\u06c0 \u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u062a\u0648\u0627\u0641\u0642 \u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u062d\u0631\u06a9\u062a \u062f\u0631 \u0627\u06cc\u0646 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u067e\u06cc\u0634 \u0628\u06cc\u0646\u06cc \u06a9\u0646\u062f \u06a9\u0647 \u0628\u0631\u062e\u06cc \u0627\u0632 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0634\u0631\u0648\u0631\u0627\u0646\u0647\u200c\u0627\u06cc \u062f\u0631 \u0631\u0627\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0628\u0647 \u06cc\u0627\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0622\u0645\u0648\u062e\u062a\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0628\u0647 \u0622\u06cc\u0646\u0647 \u0639\u0642\u0628 \u0646\u06af\u0627\u0647 \u06a9\u0646\u06cc\u062f. \u062f\u0627\u0646\u0633\u062a\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u0647 \u06a9\u062c\u0627 \u0645\u06cc\u200c\u0631\u0648\u06cc\u062f \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0627\u0632 \u0627\u0646\u0637\u0628\u0627\u0642 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u0631\u06cc\u0633\u06a9 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 (\u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u0634\u0645\u0627) \u0648 \u0631\u0633\u06cc\u062f\u0646 \u0633\u0631\u06cc\u0639 \u0648 \u0627\u06cc\u0645\u0646 \u0628\u0647 \u0645\u06a9\u0627\u0646 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0627\u0633\u062a.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_322_ef6 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_323_797\" class=\"tdc-row\"><div id=\"fasl16\" class=\"vc_row vc_custom_1609749382424 tdi_324_c29 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749382424{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_324_c29,\r\n                .tdi_324_c29 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_324_c29,\r\n\t\t\t\t.tdi_324_c29 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_324_c29 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_326_a99  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_326_a99{\r\n                    vertical-align: baseline;\r\n                }.tdi_326_a99 > .wpb_wrapper,\r\n\t\t\t\t.tdi_326_a99 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_326_a99 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_326_a99 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f6<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u06af\u0632\u0627\u0631\u0634 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_328_399  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_328_399{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_328_399,\r\n\t\t\t\t.tdi_328_399 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_328_399 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_330_a7c  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_330_a7c{\r\n                    vertical-align: baseline;\r\n                }.tdi_330_a7c .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_330_a7c .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_330_a7c .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13637&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_331_3db\" class=\"tdc-row\"><div class=\"vc_row tdi_332_94a pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_332_94a,\r\n                .tdi_332_94a .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_332_94a,\r\n\t\t\t\t.tdi_332_94a .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_332_94a .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_334_367  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_334_367{\r\n                    vertical-align: baseline;\r\n                }.tdi_334_367 > .wpb_wrapper,\r\n\t\t\t\t.tdi_334_367 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_334_367 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_334_367 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_336_b37 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u06af\u0632\u0627\u0631\u0634 KPI \u0627\u0628\u0632\u0627\u0631\u06cc \u06a9\u0627\u0631\u0622\u0645\u062f \u0628\u0631\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc\u060c \u0631\u062f\u06cc\u0627\u0628\u06cc \u0648 \u062a\u062c\u0632\u06cc\u0647 \u0648 \u062a\u062d\u0644\u06cc\u0644 \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u200cKPI\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u062e\u0648\u062f \u062f\u0631 \u062f\u0648\u0631\u0647\u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p><span style=\"color: #ff00ff;\"><strong>\u0628\u0627 \u06af\u0632\u0627\u0631\u0634 KPI\u060c \u0634\u0645\u0627 \u0642\u0627\u062f\u0631 \u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0648\u062f \u0645\u0648\u0627\u0646\u0639 \u0648 \u0636\u0639\u0641\u200c\u0647\u0627\u06cc \u0627\u062d\u062a\u0645\u0627\u0644\u06cc \u062f\u0631\u0648\u0646 \u0633\u0627\u0632\u0645\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0631\u0627\u062d\u062a\u06cc \u0628\u0631 \u0622\u0646\u200c\u0647\u0627 \u063a\u0644\u0628\u0647 \u06a9\u0646\u06cc\u062f.<\/strong><\/span> \u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0634\u0645\u0627 \u0642\u0627\u062f\u0631 \u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0648\u062f \u0631\u0648\u0646\u062f\u0647\u0627 \u0648 \u0632\u0645\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0634\u0631\u06a9\u062a \u062e\u0648\u062f \u0628\u0627\u06cc\u062f \u0628\u0647\u0628\u0648\u062f \u06cc\u0627\u0628\u0646\u062f \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u06af\u0632\u0627\u0631\u0634 KPI \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u062f\u0631 \u06cc\u06a9 \u062f\u0627\u0634\u0628\u0648\u0631\u062f \u062a\u0639\u0627\u0645\u0644\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u062a\u0635\u0648\u06cc\u0631\u06cc \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u062c\u0645\u0648\u0639\u0647 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u06a9\u0647 \u0642\u0628\u0644\u0627\u064b \u062a\u0639\u06cc\u06cc\u0646 \u0634\u062f\u0647 \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/kpi-dashboard\"><strong>\u062f\u0627\u0634\u0628\u0648\u0631\u062f KPI<\/strong><\/a> \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0646\u0637\u0642\u06cc \u0648 \u0642\u0627\u0628\u0644 \u0647\u0636\u0645\u060c \u0628\u0635\u06cc\u0631\u062a \u0648\u0627\u0642\u0639\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0645\u0627 \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631\u062a\u0627\u0646 \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u060c \u0633\u0627\u062e\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0634\u0645\u0627 \u0648 \u0639\u0645\u0644 \u0628\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a \u0646\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0622\u0633\u0627\u0646\u200c\u062a\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u06cc\u06a9 \u0631\u0648\u0634 \u067e\u06cc\u06af\u06cc\u0631\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0631\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u062a\u062c\u0633\u0645 \u0633\u0631\u06cc\u0639 \u0648 \u0645\u062e\u062a\u0635\u0631 \u0641\u0639\u0627\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062d\u06cc\u0627\u062a\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u0631\u0627 \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n<p>\u0645\u0627 \u062f\u0631 \u0632\u0645\u0627\u0646\u200c\u0647\u0627\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u062f\u0627\u062f\u0647 \u0632\u0646\u062f\u06af\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u0648 \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0645\u0648\u0641\u0642 \u0634\u0648\u06cc\u062f \u0648 \u062f\u0631 \u06cc\u06a9 \u0631\u0642\u0627\u0628\u062a \u0634\u062f\u06cc\u062f \u0628\u0627\u0644\u0627\u062a\u0631 \u0628\u0631\u0648\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u0633\u0627\u0633 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062e\u0648\u062f \u062a\u0635\u0645\u06cc\u0645\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\u06cc \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0647\u0633\u062a\u0646\u062f\u060c \u0632\u06cc\u0631\u0627 \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u062a\u0627 \u0627\u0647\u062f\u0627\u0641 \u0648 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0645\u0639\u0646\u06cc \u062f\u0627\u0631\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u062f\u0631 \u06cc\u06a9 \u0635\u062d\u0646\u0647 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u06a9\u0647 \u0647\u0645\u06cc\u0634\u0647 \u062f\u0631 \u062d\u0627\u0644 \u062a\u063a\u06cc\u06cc\u0631 \u0627\u0633\u062a\u060c \u062a\u062c\u0627\u0631\u062a \u062e\u0648\u062f \u0631\u0627 \u0631\u0634\u062f \u062f\u0647\u06cc\u062f\u060c \u067e\u06cc\u0634\u0631\u0641\u062a \u06a9\u0646\u06cc\u062f\u060c \u0645\u0642\u06cc\u0627\u0633 \u0628\u0646\u062f\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f \u0648 \u0627\u0646\u0639\u0637\u0627\u0641 \u067e\u0630\u06cc\u0631\u062a\u0631 \u0634\u0648\u06cc\u062f.<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"color: #ff00ff;\">\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 KPI\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0648 \u0634\u0631\u0648\u0639 \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0648 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06af\u0632\u0627\u0631\u0634 KPI \u062e\u0648\u062f \u0633\u0641\u0627\u0631\u0634\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0627\u0632 \u0631\u0641\u062a\u0627\u0631\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u06af\u0631\u0641\u062a\u0647 \u062a\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u062d\u062a\u0648\u0627\u060c \u0628\u06cc\u0646\u0634 \u0639\u0645\u06cc\u0642\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u062a\u062c\u0627\u0631\u062a \u062e\u0648\u062f \u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u0634\u062a.<\/span><\/strong><\/p>\n<p>\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u062f\u0627\u0634\u0628\u0648\u0631\u062f \u06af\u0632\u0627\u0631\u0634\u06af\u0631\u06cc \u063a\u0631\u06cc\u0632\u06cc \u0648 \u0628\u0635\u0631\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc \u0634\u0648\u0646\u062f\u060c \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0628\u0633\u06cc\u0627\u0631 \u0622\u0633\u0627\u0646 \u062a\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f \u06a9\u0647 \u0627\u0644\u06af\u0648\u0647\u0627 \u0631\u0627 \u0647\u0646\u06af\u0627\u0645 \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0648 \u062f\u0631 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062a\u0627\u0631\u06cc\u062e\u06cc \u062c\u0633\u062a\u062c\u0648 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\u06cc \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062a\u062c\u0627\u0631\u062a \u0634\u0645\u0627 \u0631\u0627 \u0627\u0631\u062a\u0642\u0627 \u062f\u0647\u0646\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_338_ad6 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_339_dd9\" class=\"tdc-row\"><div id=\"fasl17\" class=\"vc_row vc_custom_1609749394944 tdi_340_d38 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749394944{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_340_d38,\r\n                .tdi_340_d38 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_340_d38,\r\n\t\t\t\t.tdi_340_d38 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_340_d38 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_342_96c  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_342_96c{\r\n                    vertical-align: baseline;\r\n                }.tdi_342_96c > .wpb_wrapper,\r\n\t\t\t\t.tdi_342_96c > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_342_96c > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_342_96c > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f7<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u06f6 \u0646\u06a9\u062a\u0647 \u062f\u0631\u0628\u0627\u0631\u06c0 \u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_344_438  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_344_438{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_344_438,\r\n\t\t\t\t.tdi_344_438 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_344_438 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_346_9a9  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_346_9a9{\r\n                    vertical-align: baseline;\r\n                }.tdi_346_9a9 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_346_9a9 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_346_9a9 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13638&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_347_b99\" class=\"tdc-row\"><div class=\"vc_row tdi_348_666 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_348_666,\r\n                .tdi_348_666 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_348_666,\r\n\t\t\t\t.tdi_348_666 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_348_666 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_350_f1a  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_350_f1a{\r\n                    vertical-align: baseline;\r\n                }.tdi_350_f1a > .wpb_wrapper,\r\n\t\t\t\t.tdi_350_f1a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_350_f1a > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_350_f1a > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_352_c6c \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0627\u06af\u0631\u0686\u0647 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0641\u0631\u0627\u062f \u0627\u0631\u0632\u0634 \u0634\u0627\u062e\u0635 \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u062f\u0631\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0627\u0645\u0627 \u0622\u0646\u200c\u0647\u0627 \u0627\u063a\u0644\u0628 \u062f\u0631 \u0627\u062c\u0631\u0627 \u0634\u06a9\u0633\u062a \u0645\u06cc\u200c\u062e\u0648\u0631\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0648\u0627\u0642\u0639\u060c \u06f9\u06f0 \u062f\u0631\u0635\u062f \u0627\u0632 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0634\u062f\u0647 \u0628\u0647 \u0646\u062f\u0631\u062a \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. KPI\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062f\u0627\u0634\u0628\u0648\u0631\u062f \u0627\u062a\u0648\u0645\u0628\u06cc\u0644 \u062e\u0648\u062f \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f\u060c \u0622\u0646\u200c\u0647\u0627 \u0628\u0647 \u0633\u0631\u0639\u062a \u0648 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0648\u0636\u0639\u06cc\u062a \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646\u062c\u0627 \u06f6 \u0646\u06a9\u062a\u0647 \u0645\u0641\u06cc\u062f \u0622\u0648\u0631\u062f\u0647 \u0634\u062f\u0647\u200c\u0627\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0648\u0627\u0642\u0639\u0627\u064b \u062f\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u062a\u0627\u0646 \u0637\u0646\u06cc\u0646 \u0627\u0646\u062f\u0627\u0632 \u0647\u0633\u062a\u0646\u062f.<\/p>\n<h3>\u06f1- \u0646\u062a\u0627\u06cc\u062c\u06cc \u0631\u0627 \u06a9\u0647 \u0627\u0646\u062a\u0638\u0627\u0631 \u062f\u0627\u0631\u06cc\u062f \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f<\/h3>\n<p><span style=\"color: #ff00ff;\"><strong>KPI \u0628\u0627\u06cc\u062f \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0627\u0635\u0644\u06cc \u0634\u0645\u0627 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0634\u062f. \u0627\u06af\u0631 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0631\u0627 \u0645\u06a9\u062a\u0648\u0628 \u0646\u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u0627\u0632 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f.<\/strong><\/span> \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c \u0627\u0632 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0647\u0645\u06c0 \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062d\u0631\u06a9\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u062e\u0648\u062f\u062f\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u062a\u0644\u0627\u0634 \u0648 \u0645\u0646\u0627\u0628\u0639 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631 \u0631\u0648\u06cc \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0648 \u06af\u0632\u0627\u0631\u0634 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0648\u0627\u0642\u0639\u0627\u064b \u0627\u0631\u0632\u0634\u0634 \u0631\u0627 \u062f\u0627\u0631\u062f\u060c \u0645\u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f\u060c \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0639\u0645\u0644 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u0648 \u0646\u062a\u0627\u06cc\u062c \u0645\u062b\u0628\u062a\u06cc \u0631\u0627 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u062f\u0627\u0631\u0646\u062f.<\/p>\n<h3>\u06f2- \u062a\u0641\u0627\u0648\u062a\u200c\u0647\u0627\u06cc \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0644\u06cc\u062f \u0648 \u062a\u0622\u062e\u06cc\u0631 \u0631\u0627 \u062f\u0631\u06a9 \u06a9\u0646\u06cc\u062f<\/h3>\n<p><span style=\"color: #ff00ff;\"><strong>\u0627\u06cc\u062f\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0644\u06cc\u062f \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0646\u062a\u06cc\u062c\u0647 \u0627\u06cc \u06a9\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f\u060c \u0627\u0628\u062a\u062f\u0627 \u0628\u0627\u06cc\u062f \u0645\u0639\u06cc\u0627\u0631 \u0627\u0642\u062f\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0631\u0627 \u0628\u0633\u0627\u0632\u06cc\u062f \u06a9\u0647 \u0648\u0642\u062a\u06cc \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0648 \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f\u060c<\/strong><\/span> \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0646\u062a\u06cc\u062c\u0647 \u0631\u0627 \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a\u060c \u062a\u0623\u062b\u06cc\u0631 \u0628\u0631 \u0627\u0647\u062f\u0627\u0641 \u0634\u0645\u0627 \u062f\u0631 \u0645\u0642\u0627\u0628\u0644\u060c \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc\u200c\u0647\u0627\u06cc \u062a\u0623\u062e\u06cc\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u06af\u0630\u0634\u062a\u0647 \u0631\u0627 \u0628\u0647 \u0634\u0645\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p>\n<p>\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u062a\u0623\u062e\u06cc\u0631\u060c \u0645\u062a\u0631\u06cc\u06a9\u200c\u0647\u0627 \u0647\u0633\u062a\u0646\u062f\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0644\u06cc\u062f \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0645\u06cc\u200c\u0628\u0627\u0634\u0646\u062f. \u0647\u0645\u06cc\u0634\u0647 \u0628\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u062e\u0648\u062f \u0641\u06a9\u0631 \u06a9\u0646\u06cc\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0641\u0631\u0648\u0634 \u06a9\u0644\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0627\u0628\u062a\u062f\u0627 \u0628\u0627\u06cc\u062f \u062a\u0639\u062f\u0627\u062f \u0645\u0646\u062c\u0631 \u0628\u0647 \u062a\u0648\u0644\u06cc\u062f \u0648 \u0645\u06cc\u0632\u0627\u0646 \u0628\u0633\u062a\u0646 \u0641\u0631\u0648\u0634 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/p>\n<h3>\u06f3- \u0628\u0631 \u0631\u0648\u06cc \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc\u200c\u0647\u0627\u06cc \u06a9\u0645\u06cc \u0648 \u0646\u0647 \u06a9\u06cc\u0641\u06cc \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u0627\u06af\u0631\u0686\u0647 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u06cc\u0641\u06cc \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u062a\u0627 \u0645\u062a\u0648\u062c\u0647 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0686\u0631\u0627 \u0627\u062a\u0641\u0627\u0642\u06cc \u0631\u062e \u062f\u0627\u062f\u0647 \u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0645\u0633\u0626\u0644\u0647 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0622\u0646\u200c\u0647\u0627 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u067e\u0648\u0686\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0622\u0646\u200c\u0647\u0627 \u062f\u0634\u0648\u0627\u0631 \u0627\u0633\u062a\u060c \u0628\u0644\u06a9\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0630\u0647\u0646\u06cc \u0647\u0633\u062a\u0646\u062f. <span style=\"color: #ff00ff;\"><strong>\u062f\u0631 \u0648\u0627\u0642\u0639\u060c \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u06cc\u0641\u06cc \u0648\u0627\u0642\u0639\u0627\u064b \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u0646\u062f.<\/strong><\/span><\/p>\n<h3>\u06f4- \u0628\u06cc\u0634 \u0627\u0632 \u06f1\u06f0 KPI \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0646\u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0647\u0633\u062a\u0646\u062f\u060c \u0628\u0627 \u0627\u06cc\u0646 \u0648\u062c\u0648\u062f \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0631\u0627 \u0646\u06cc\u0632 \u0628\u0647 \u0647\u0645\u0631\u0627\u0647 \u062f\u0627\u0631\u0646\u062f. \u06af\u0641\u062a\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0648\u062a\u0627\u0647 \u0648 \u0645\u062e\u062a\u0635\u0631 \u0646\u06af\u0647 \u062f\u0627\u0634\u062a\u0646 \u0627\u06cc\u0646 \u0644\u06cc\u0633\u062a \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a\u060c \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0648\u0642\u062a \u0648 \u0645\u0646\u0627\u0628\u0639 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0648\u062b\u0631 \u0633\u0631\u0645\u0627\u06cc\u0647 \u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0645\u0627 \u062a\u0648\u0635\u06cc\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0628\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u062a\u0639\u062f\u0627\u062f \u0644\u06cc\u062f\u0647\u0627\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0644\u06cc\u062f\u060c \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0641\u0631\u0648\u0634\u060c \u062a\u0639\u062f\u0627\u062f \u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0648 \u062d\u0627\u0634\u06cc\u0647 \u062e\u0648\u062f \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f. \u06f5 \u0645\u0648\u0631\u062f \u0628\u0627\u0642\u06cc\u0645\u0627\u0646\u062f\u0647 \u0628\u0627\u06cc\u062f \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u0628\u0627\u0634\u0646\u062f \u0648 \u0645\u0633\u062a\u0642\u06cc\u0645\u0627\u064b \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0634\u0645\u0627 \u06af\u0631\u0647 \u062e\u0648\u0631\u062f\u0647 \u0628\u0627\u0634\u0646\u062f.<\/p>\n<h3>\u06f5- \u200cKPI\u200c\u0647\u0627 \u0631\u0627 \u0647\u0641\u062a\u06af\u06cc \u06cc\u0627 \u0645\u0627\u0647\u0627\u0646\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u0628\u0633\u062a\u0647 \u0628\u0647 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0647\u0631 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631 \u060c \u0641\u0631\u06a9\u0627\u0646\u0633 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u062a\u0641\u0627\u0648\u062a \u0628\u0627\u0634\u062f. <strong><span style=\"color: #ff00ff;\">KPI\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u0646\u0638\u0645\u060c \u0647\u0641\u062a\u06af\u06cc \u06cc\u0627 \u0645\u0627\u0647\u0627\u0646\u0647 \u0628\u0647 \u0631\u0648\u0632 \u06a9\u0646\u06cc\u062f \u0648 \u0627\u0646\u062f\u0627\u0632\u0647 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/span><\/strong><\/p>\n<p>\u0627\u06af\u0631\u0686\u0647 \u0633\u0627\u0632\u06af\u0627\u0631\u06cc \u0628\u0627\u0644\u0627\u062a\u0631 \u0628\u0631\u0627\u06cc \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0627\u0645\u0627 \u0641\u0631\u06a9\u0627\u0646\u0633\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0634\u0645\u0627 \u062d\u0633 \u0645\u06cc\u200c\u0634\u0648\u062f \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06a9\u0646\u06cc\u062f. \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0627\u0632 \u0622\u0646\u062c\u0627 \u06a9\u0647 \u0633\u0647\u0648\u0644\u062a \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0627\u0633\u062a\u060c \u0628\u0647\u062a\u0631 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f \u06a9\u0647 \u0641\u0631\u0622\u06cc\u0646\u062f \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u062e\u0648\u062f \u0631\u0627 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f.<\/p>\n<h3>\u06f6- \u0622\u0645\u0627\u062f\u0647 \u0628\u0627\u0634\u06cc\u062f \u062a\u0627 \u062f\u0631 \u0644\u06cc\u0633\u062a \u062e\u0648\u062f \u062a\u062c\u062f\u06cc\u062f \u0646\u0638\u0631 \u06a9\u0646\u06cc\u062f<\/h3>\n<p>\u067e\u0633 \u0627\u0632 \u06cc\u06a9 \u062f\u0648\u0631\u0647 \u0622\u0632\u0645\u0627\u06cc\u0634\u060c \u0642\u0627\u062f\u0631 \u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0648\u062f \u062a\u0627 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0647 \u0628\u0647 \u062a\u062c\u0627\u0631\u062a \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0631\u0627 \u0627\u0632 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0646\u0627\u0633\u0628 \u0628\u0631\u0627\u06cc \u0622\u0646 \u0646\u06cc\u0633\u062a\u0646\u062f\u060c \u0645\u062a\u0645\u0627\u06cc\u0632 \u06a9\u0646\u06cc\u062f. \u0628\u0627 \u0631\u0634\u062f \u0648 \u062a\u063a\u06cc\u06cc\u0631 \u0634\u063a\u0644\u06cc\u060c KPI \u0646\u06cc\u0632 \u0628\u0627\u06cc\u062f \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0646\u062f.<\/p>\n<p>\u0627\u0646\u062a\u062e\u0627\u0628 KPI \u0645\u0646\u0627\u0633\u0628 \u0647\u0645\u06cc\u0634\u0647 \u06cc\u06a9 \u0631\u0648\u0646\u062f \u0633\u0627\u062f\u0647 \u0627\u06cc \u0646\u0645\u06cc\u200c\u0628\u0627\u0634\u062f. \u0647\u0631 \u0645\u0634\u0627\u063a\u0644\u06cc \u062f\u0631 \u0646\u0648\u0639 \u062e\u0648\u062f \u0645\u062a\u0641\u0627\u0648\u062a \u0648 \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f \u0647\u0633\u062a\u0646\u062f. \u0628\u0627 \u0627\u06cc\u0646 \u0627\u0648\u0635\u0627\u0641\u060c \u0632\u0645\u0627\u0646\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u200cKPI\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641 \u0634\u0645\u0627 \u0645\u0637\u0627\u0628\u0642\u062a \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u062e\u062a\u0635\u0627\u0635 \u062f\u0627\u062f\u0647 \u0648 \u062f\u06cc\u062f\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u062f\u0631 \u0645\u0648\u0631\u062f \u0686\u06af\u0648\u0646\u06af\u06cc \u067e\u06cc\u0634\u0628\u0631\u062f \u062a\u062c\u0627\u0631\u062a \u062e\u0648\u062f \u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u06cc\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_354_d02 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_355_d73\" class=\"tdc-row\"><div id=\"fasl18\" class=\"vc_row vc_custom_1609749405055 tdi_356_996 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749405055{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_356_996,\r\n                .tdi_356_996 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_356_996,\r\n\t\t\t\t.tdi_356_996 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_356_996 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_358_a67  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_358_a67{\r\n                    vertical-align: baseline;\r\n                }.tdi_358_a67 > .wpb_wrapper,\r\n\t\t\t\t.tdi_358_a67 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_358_a67 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_358_a67 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f8<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0686\u0647 \u0686\u06cc\u0632\u06cc \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0631\u0627 \u0645\u0624\u062b\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_360_9dc  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_360_9dc{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_360_9dc,\r\n\t\t\t\t.tdi_360_9dc .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_360_9dc .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_362_a77  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_362_a77{\r\n                    vertical-align: baseline;\r\n                }.tdi_362_a77 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_362_a77 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_362_a77 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13639&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_363_355\" class=\"tdc-row\"><div class=\"vc_row tdi_364_a4d pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_364_a4d,\r\n                .tdi_364_a4d .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_364_a4d,\r\n\t\t\t\t.tdi_364_a4d .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_364_a4d .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_366_632  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_366_632{\r\n                    vertical-align: baseline;\r\n                }.tdi_366_632 > .wpb_wrapper,\r\n\t\t\t\t.tdi_366_632 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_366_632 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_366_632 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_368_693 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0627\u06a9\u0646\u0648\u0646 \u06a9\u0647 \u062f\u0627\u0646\u0633\u062a\u06cc\u0645 KPI \u0645\u062e\u0641\u0641 \u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0633\u062a\u060c \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u0639\u0645\u0644\u06cc \u06a9\u0647 \u0627\u0644\u0642\u0627\u0621 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0627\u0633\u062a.<\/p>\n<p><span style=\"color: #ff00ff;\"><strong>\u063a\u0627\u0644\u0628\u0627\u064b\u060c \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u0647\u0627 \u06a9\u0648\u0631\u06a9\u0648\u0631\u0627\u0646\u0647 \u200cKPI\u200c\u0647\u0627\u06cc \u0634\u0646\u0627\u062e\u062a\u0647 \u0634\u062f\u0647 \u062f\u0631 \u0635\u0646\u0639\u062a \u0631\u0627 \u0627\u062a\u062e\u0627\u0630 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0633\u067e\u0633 \u0645\u062a\u0639\u062c\u0628 \u0645\u06cc\u200c\u0634\u0648\u0646\u062f \u06a9\u0647 \u0686\u0631\u0627 \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u0627\u0632\u0631\u06af\u0627\u0646\u06cc \u062e\u0648\u062f \u0631\u0627 \u0645\u0646\u0639\u06a9\u0633 \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0647\u06cc\u0686 \u062a\u063a\u06cc\u06cc\u0631\u06cc \u0631\u0627 \u062a\u062d\u062a \u062a\u0623\u062b\u06cc\u0631 \u0642\u0631\u0627\u0631 \u0646\u0645\u06cc\u200c\u062f\u0647\u062f.<\/strong><\/span><\/p>\n<p>\u06cc\u06a9\u06cc \u0627\u0632 \u0645\u0647\u0645\u062a\u0631\u06cc\u0646\u060c \u0627\u0645\u0627 \u0627\u063a\u0644\u0628 \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0647 \u0634\u062f\u0647\u200c\u062a\u0631\u06cc\u0646 \u062c\u0646\u0628\u0647\u200c\u0647\u0627\u06cc KPI\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0633\u062a. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062a\u0631\u062a\u06cc\u0628\u060c \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0627\u0632 \u0647\u0645\u0627\u0646 \u0642\u0648\u0627\u0646\u06cc\u0646 \u0648 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0647\u0631 \u0646\u0648\u0639 \u0627\u0631\u062a\u0628\u0627\u0637 \u062f\u06cc\u06af\u0631 \u067e\u06cc\u0631\u0648\u06cc \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u062c\u0632\u060c \u0648\u0627\u0636\u062d \u0648 \u0645\u0631\u062a\u0628\u0637 \u0628\u0633\u06cc\u0627\u0631 \u0628\u06cc\u0634\u062a\u0631 \u062c\u0630\u0628 \u0648 \u0639\u0645\u0644 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n<p><span style=\"color: #ff00ff;\"><strong>\u0627\u0632 \u0646\u0638\u0631 \u062a\u0648\u0633\u0639\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0627\u06cc \u0641\u0631\u0645\u0648\u0644 \u0628\u0646\u062f\u06cc KPI\u060c \u062a\u06cc\u0645 \u0634\u0645\u0627 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0627\u0635\u0648\u0644 \u0627\u0648\u0644\u06cc\u0647 \u0634\u0631\u0648\u0639 \u06a9\u0646\u062f \u0648 \u0627\u0647\u062f\u0627\u0641 \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0634\u0645\u0627 \u0631\u0627 \u0628\u0634\u0646\u0627\u0633\u062f\u060c<\/strong><\/span> \u0627\u06cc\u0646\u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0628\u0631\u0646\u0627\u0645\u0647 \u0631\u06cc\u0632\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u0648 \u0686\u0647 \u06a9\u0633\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0631\u0627\u0633\u0627\u0633 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0639\u0645\u0644 \u06a9\u0646\u062f.<\/p>\n<p>\u0627\u06cc\u0646 \u0628\u0627\u06cc\u062f \u06cc\u06a9 \u0641\u0631\u0627\u06cc\u0646\u062f \u062a\u06a9\u0631\u0627\u0631\u06cc \u0628\u0627\u0634\u062f \u06a9\u0647 \u0634\u0627\u0645\u0644 \u0628\u0627\u0632\u062e\u0648\u0631\u062f \u062a\u062d\u0644\u06cc\u0644\u06af\u0631\u0627\u0646\u060c \u0631\u0648\u0633\u0627\u06cc \u0628\u062e\u0634\u200c\u0647\u0627 \u0648 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0627\u0634\u062f.<\/p>\n<p>\u0647\u0645\u0627\u0646\u0637\u0648\u0631 \u06a9\u0647 \u0627\u06cc\u0646 \u062d\u0642\u06cc\u0642\u062a\u200c\u06cc\u0627\u0628\u06cc \u06af\u0633\u062a\u0631\u0634 \u0645\u06cc\u200c\u06cc\u0627\u0628\u062f\u060c \u0634\u0645\u0627 \u062f\u0631\u06a9 \u0628\u0647\u062a\u0631\u06cc \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u06a9\u062f\u0627\u0645 \u0641\u0631\u0627\u06cc\u0646\u062f\u0647\u0627\u06cc \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631 \u0628\u0627\u06cc\u062f \u0628\u0627 \u062f\u0627\u0634\u0628\u0648\u0631\u062f KPI \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0634\u0648\u0646\u062f \u0648 \u0627\u06cc\u0646 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0631\u0627 \u0628\u0627\u06cc\u062f \u0628\u0627 \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0628\u06af\u0630\u0627\u0631\u06cc\u062f\u060c \u0628\u0647 \u062f\u0633\u062a \u062e\u0648\u0627\u0647\u06cc\u062f \u0622\u0648\u0631\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_370_a93 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_371_33a\" class=\"tdc-row\"><div id=\"fasl19\" class=\"vc_row vc_custom_1609749418269 tdi_372_ada pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749418269{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_372_ada,\r\n                .tdi_372_ada .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_372_ada,\r\n\t\t\t\t.tdi_372_ada .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_372_ada .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_374_d3c  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_374_d3c{\r\n                    vertical-align: baseline;\r\n                }.tdi_374_d3c > .wpb_wrapper,\r\n\t\t\t\t.tdi_374_d3c > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_374_d3c > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_374_d3c > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f1\u06f9<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">SMART KPI \u0686\u06cc\u0633\u062a\u061f<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_376_7ac  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_376_7ac{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_376_7ac,\r\n\t\t\t\t.tdi_376_7ac .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_376_7ac .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_378_939  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_378_939{\r\n                    vertical-align: baseline;\r\n                }.tdi_378_939 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_378_939 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_378_939 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13633&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_379_6df\" class=\"tdc-row\"><div class=\"vc_row tdi_380_6aa pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_380_6aa,\r\n                .tdi_380_6aa .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_380_6aa,\r\n\t\t\t\t.tdi_380_6aa .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_380_6aa .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_382_767  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_382_767{\r\n                    vertical-align: baseline;\r\n                }.tdi_382_767 > .wpb_wrapper,\r\n\t\t\t\t.tdi_382_767 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_382_767 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_382_767 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_384_c7c \"  style=\"height: 32px\"><\/div>[vc_column_text]\u06cc\u06a9\u06cc \u0627\u0632 \u0631\u0627\u0647\u200c\u0647\u0627\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u06cc\u06a9 \u0634\u0627\u062e\u0635 <a href=\"https:\/\/zehn.ir\/blog\/\u0627\u0631\u0632\u06cc\u0627\u0628\u06cc-\u06a9\u0627\u0631-\u0648-\u0632\u0645\u0627\u0646\/\">\u0639\u0645\u0644\u06a9\u0631\u062f<\/a> \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc Smart \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062d\u0631\u0648\u0641 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc Specific Measurable \u060c Attainable \u060c Relevant \u060c Time-Bound \u00a0\u0647\u0633\u062a\u0646\u062f. \u0628\u0647 \u0639\u0628\u0627\u0631\u062a \u062f\u06cc\u06af\u0631\u060c \u0627\u06cc\u0646\u0647\u0627 \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f:<\/p>\n<ul>\n<li>\u0622\u06cc\u0627 \u0647\u062f\u0641 \u0634\u0645\u0627 \u062e\u0627\u0635 \u0627\u0633\u062a\u061f<\/li>\n<li>\u0622\u06cc\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u067e\u06cc\u0634\u0631\u0641\u062a \u062f\u0631 \u062c\u0647\u062a \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0622\u0646 \u0647\u062f\u0641 \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f\u061f<\/li>\n<li>\u0622\u06cc\u0627 \u0648\u0627\u0642\u0639\u0627\u064b \u0647\u062f\u0641 \u0642\u0627\u0628\u0644 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a\u061f<\/li>\n<li>\u0686\u0642\u062f\u0631 \u0647\u062f\u0641 \u0628\u0631\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646 \u0634\u0645\u0627 \u0645\u0631\u062a\u0628\u0637 \u0627\u0633\u062a\u061f<\/li>\n<li>\u0686\u0627\u0631\u0686\u0648\u0628 \u0632\u0645\u0627\u0646\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u0647\u062f\u0641 \u0686\u06cc\u0633\u062a\u061f<\/li>\n<li>KPI \u0647\u0648\u0634\u0645\u0646\u062f \u0686\u06cc\u0633\u062a\u061f<\/li>\n<\/ul>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_386_776 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_387_75a\" class=\"tdc-row\"><div id=\"fasl20\" class=\"vc_row vc_custom_1609749429878 tdi_388_567 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749429878{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_388_567,\r\n                .tdi_388_567 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_388_567,\r\n\t\t\t\t.tdi_388_567 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_388_567 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_390_fd9  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_390_fd9{\r\n                    vertical-align: baseline;\r\n                }.tdi_390_fd9 > .wpb_wrapper,\r\n\t\t\t\t.tdi_390_fd9 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_390_fd9 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_390_fd9 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f2\u06f0<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff; font-size: 24pt;\">SMARTER KPI \u0686\u06cc\u0633\u062a\u061f<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_392_ba6  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_392_ba6{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_392_ba6,\r\n\t\t\t\t.tdi_392_ba6 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_392_ba6 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_394_c6e  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_394_c6e{\r\n                    vertical-align: baseline;\r\n                }.tdi_394_c6e .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_394_c6e .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_394_c6e .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13634&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_395_a38\" class=\"tdc-row\"><div class=\"vc_row tdi_396_877 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_396_877,\r\n                .tdi_396_877 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_396_877,\r\n\t\t\t\t.tdi_396_877 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_396_877 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_398_863  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_398_863{\r\n                    vertical-align: baseline;\r\n                }.tdi_398_863 > .wpb_wrapper,\r\n\t\t\t\t.tdi_398_863 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_398_863 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_398_863 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_400_a86 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc SMART \u0647\u0645\u0686\u0646\u06cc\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0627 \u0627\u0641\u0632\u0648\u062f\u0646 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u062c\u062f\u062f\u060c \u0628\u0647 \u0627\u0635\u0637\u0644\u0627\u062d SMARTER \u0634\u0648\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0648 \u0645\u0631\u062d\u0644\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0645\u0647\u0645 \u0647\u0633\u062a\u0646\u062f \u0632\u06cc\u0631\u0627 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0647 \u0637\u0648\u0631 \u0645\u062f\u0627\u0648\u0645 KPI\u200c\u0647\u0627 \u0648 \u0627\u0631\u062a\u0628\u0627\u0637 \u0622\u0646\u200c\u0647\u0627 \u0628\u0627 \u062a\u062c\u0627\u0631\u062a \u062e\u0648\u062f \u0631\u0627 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f.<\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0627\u0632 \u0645\u06cc\u0632\u0627\u0646 \u062f\u0631\u0622\u0645\u062f \u062e\u0648\u062f \u062f\u0631 \u0633\u0627\u0644 \u062c\u0627\u0631\u06cc \u0641\u0631\u0627\u062a\u0631 \u0631\u0641\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f\u060c \u0628\u0627\u06cc\u062f \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0628\u0647 \u0627\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0627\u0633\u062a \u06a9\u0647 \u0647\u062f\u0641 \u062e\u0648\u062f \u0631\u0627 \u062e\u06cc\u0644\u06cc \u067e\u0627\u06cc\u06cc\u0646 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0647\u200c\u0627\u06cc\u062f \u06cc\u0627 \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0628\u0647 \u0639\u0627\u0645\u0644 \u062f\u06cc\u06af\u0631\u06cc \u0645\u0631\u0628\u0648\u0637 \u0645\u06cc\u200c\u0634\u0648\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_402_667 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_403_a93\" class=\"tdc-row\"><div id=\"fasl21\" class=\"vc_row vc_custom_1609749440350 tdi_404_636 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749440350{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_404_636,\r\n                .tdi_404_636 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_404_636,\r\n\t\t\t\t.tdi_404_636 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_404_636 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_406_8a7  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_406_8a7{\r\n                    vertical-align: baseline;\r\n                }.tdi_406_8a7 > .wpb_wrapper,\r\n\t\t\t\t.tdi_406_8a7 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_406_8a7 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_406_8a7 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f2\u06f1<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff; font-size: 24pt;\">KPI \u062f\u0627\u062e\u0644\u06cc \u0648 \u062e\u0627\u0631\u062c\u06cc \u0686\u06cc\u0633\u062a\u061f<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_408_da9  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_408_da9{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_408_da9,\r\n\t\t\t\t.tdi_408_da9 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_408_da9 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_410_96d  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_410_96d{\r\n                    vertical-align: baseline;\r\n                }.tdi_410_96d .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_410_96d .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_410_96d .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13640&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_411_9c3\" class=\"tdc-row\"><div class=\"vc_row tdi_412_6a6 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_412_6a6,\r\n                .tdi_412_6a6 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_412_6a6,\r\n\t\t\t\t.tdi_412_6a6 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_412_6a6 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_414_373  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_414_373{\r\n                    vertical-align: baseline;\r\n                }.tdi_414_373 > .wpb_wrapper,\r\n\t\t\t\t.tdi_414_373 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_414_373 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_414_373 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_416_8a6 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u062f\u0648 \u0646\u0648\u0639 KPI \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0647\u0645\u0647 \u0645\u0634\u0627\u063a\u0644 \u0628\u0627 \u0622\u0646\u200c\u0647\u0627 \u0633\u064e\u0631 \u0648 \u06a9\u0627\u0631 \u062f\u0627\u0631\u0646\u062f. \u0646\u0648\u0639 \u0627\u0648\u0644\u060c \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u062f\u0627\u062e\u0644\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u062e\u0634 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0634\u0631\u06a9\u062a\u060c \u0631\u0636\u0627\u06cc\u062a \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u06cc\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u06cc\u06a9 \u0628\u062e\u0634 \u062e\u0627\u0635\u060c \u062f\u0631 \u062a\u0644\u0627\u0634 \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0647\u0633\u062a\u0646\u062f.<\/p>\n<p>\u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631\u060c KPI\u200c\u0647\u0627\u06cc \u062e\u0627\u0631\u062c\u06cc \u0628\u0631\u0627\u06cc \u0647\u0631 \u0647\u062f\u0641 \u0628\u06cc\u0631\u0648\u0646\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0647\u0631 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u06cc \u062f\u0631 \u062a\u0644\u0627\u0634 \u0627\u0633\u062a \u062a\u0627 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u0627\u0646\u062c\u0627\u0645 \u0628\u0631\u0633\u0627\u0646\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_418_373 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_419_d77\" class=\"tdc-row\"><div id=\"fasl22\" class=\"vc_row vc_custom_1609749574844 tdi_420_66d pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749574844{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_420_66d,\r\n                .tdi_420_66d .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_420_66d,\r\n\t\t\t\t.tdi_420_66d .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_420_66d .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_422_a73  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_422_a73{\r\n                    vertical-align: baseline;\r\n                }.tdi_422_a73 > .wpb_wrapper,\r\n\t\t\t\t.tdi_422_a73 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_422_a73 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_422_a73 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f2\u06f2<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 24pt; color: #ffffff;\">\u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 KPI\u200c \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0631\u062f\u061f<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_424_33c  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_424_33c{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_424_33c,\r\n\t\t\t\t.tdi_424_33c .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_424_33c .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_426_3de  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_426_3de{\r\n                    vertical-align: baseline;\r\n                }.tdi_426_3de .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_426_3de .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_426_3de .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13641&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_427_364\" class=\"tdc-row\"><div class=\"vc_row tdi_428_9a6 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_428_9a6,\r\n                .tdi_428_9a6 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_428_9a6,\r\n\t\t\t\t.tdi_428_9a6 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_428_9a6 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_430_dc3  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_430_dc3{\r\n                    vertical-align: baseline;\r\n                }.tdi_430_dc3 > .wpb_wrapper,\r\n\t\t\t\t.tdi_430_dc3 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_430_dc3 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_430_dc3 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_432_96a \"  style=\"height: 32px\"><\/div>[vc_column_text]\u0627\u0648\u0644 \u0627\u0632 \u0647\u0645\u0647\u060c \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0627\u0631\u062a\u0628\u0627\u0637 \u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u062f\u0631 \u0637\u0648\u0644 \u067e\u06cc\u0634\u0631\u0641\u062a \u06a9\u0627\u0631\u0647\u0627 \u0648 \u0648\u0638\u0627\u06cc\u0641 \u062e\u0648\u062f \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0646\u0646\u062f.<\/p>\n<p>\u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u062f\u0648\u0645\u060c \u0622\u0646\u200c\u0647\u0627 \u0646\u06cc\u0632 \u0628\u0627\u06cc\u062f \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u06a9\u0645\u06cc \u200c\u0631\u0627 \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0647\u0646\u062f\u060c \u0646\u0647 \u0635\u0631\u0641\u0627\u064b \u0628\u0631\u0627\u06cc \u0635\u0631\u0641\u0647 \u062c\u0648\u06cc\u06cc \u062f\u0631 \u0648\u0642\u062a\u060c \u0628\u0644\u06a9\u0647 \u0628\u0631\u0627\u06cc \u067e\u06cc\u06af\u06cc\u0631\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u0648 \u0628\u0647 \u0635\u0648\u0631\u062a \u0639\u0645\u0644\u06cc\u200c\u062a\u0631 \u0648 \u0648\u0627\u0636\u062d\u200c\u062a\u0631!<\/p>\n<p>\u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u0628\u0639\u062f\u060c <span style=\"color: #ff00ff;\"><strong>\u06a9\u0627\u0631\u0641\u0631\u0645\u0627\u06cc\u0627\u0646 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0645\u0648\u0631\u062f \u200cKPI\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u06a9\u0647 \u06a9\u0627\u0645\u0644\u0627\u064b \u0645\u0637\u0627\u0628\u0642 \u0628\u0627 \u0627\u0647\u062f\u0627\u0641\u0634\u0627\u0646 \u0627\u0633\u062a \u062a\u0635\u0645\u06cc\u0645 \u0628\u06af\u06cc\u0631\u0646\u062f.<\/strong><\/span><\/p>\n<p>\u0647\u0645\u0686\u0646\u06cc\u0646\u060c \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0628\u0631 \u0631\u0648\u06cc \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0628\u0647 \u0645\u0648\u0642\u0639 \u062a\u0645\u0631\u06a9\u0632 \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u0633\u0631\u0639\u062a \u0631\u062f\u06cc\u0627\u0628\u06cc \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0634\u0648\u0646\u062f. \u062a\u0623\u062e\u06cc\u0631 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0628\u06cc\u0634\u062a\u0631 \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0641\u0648\u0627\u06cc\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0622\u0633\u06cc\u0628 \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u062f.<\/p>\n<h3>\u062f\u0642\u06cc\u0642 \u0628\u0627\u0634\u06cc\u062f<\/h3>\n<p><span style=\"color: #ff00ff;\"><strong>\u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc KPI \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0646\u0648\u0637 \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u0634\u0627\u062e\u0635\u06cc \u062e\u0627\u0635 \u0628\u0627\u0634\u062f\u060c \u0647\u0646\u06af\u0627\u0645 \u062a\u0648\u0633\u0639\u0647 \u0648 \u0622\u0632\u0645\u0627\u06cc\u0634 \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc\u060c \u0642\u0648\u0627\u0646\u06cc\u0646\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0631\u0639\u0627\u06cc\u062a \u0634\u0648\u0646\u062f.<\/strong><\/span><\/p>\n<p>\u0627\u0633\u062a\u0631\u0633 \u0628\u0631 \u0627\u0647\u0645\u06cc\u062a \u0645\u0634\u062e\u0635\u0627\u062a \u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u0647\u0631\u06af\u0632 \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0646\u0645\u06cc\u200c\u0634\u0648\u062f. \u0628\u0627 \u0634\u0641\u0627\u0641 \u0628\u0648\u062f\u0646 KPI\u060c \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u0645\u0648\u0631\u062f \u0628\u0647\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0622\u0646 \u0647\u062f\u0641 \u062e\u0627\u0635 \u062a\u062d\u0642\u06cc\u0642 \u0648 \u062c\u0645\u0639 \u0622\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u06a9\u0646\u062f.<\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0634\u0631\u06a9\u062a\u06cc \u0642\u0635\u062f \u062f\u0627\u0631\u062f \u0641\u0631\u0648\u0634 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u0628\u062e\u0634\u062f\u060cKPI \u00a0\u0628\u0627\u06cc\u062f \u0686\u0627\u0631\u0686\u0648\u0628 \u0632\u0645\u0627\u0646\u06cc\u060c \u0628\u0648\u062f\u062c\u0647 \u0648 \u0645\u06a9\u0627\u0646 \u062e\u0627\u0635\u06cc \u0631\u0627 \u0634\u0627\u0645\u0644 \u0634\u0648\u062f. \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0628\u0627\u06cc\u062f \u0628\u0647 \u0646\u0631\u062e \u0631\u0642\u0628\u0627 \u0628\u0631\u0627\u06cc \u0627\u0647\u062f\u0627\u0641 \u0645\u0634\u0627\u0628\u0647\u06cc \u062a\u0648\u062c\u0647 \u06a9\u0646\u062f.<\/p>\n<h3>\u0645\u0646\u062a\u0642\u062f \u0628\u0627\u0634\u06cc\u062f<\/h3>\n<p>\u067e\u0634\u062a\u06cc\u0628\u0627\u0646 \u06af\u06cc\u0631\u06cc \u0627\u0632 \u0634\u0627\u062e\u0635\u200c\u0647\u0627 \u0628\u0627 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0645\u0631\u0628\u0648\u0637\u0647 \u0641\u0642\u0637 \u0628\u0647 \u0642\u062f\u0631\u062a \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0645\u06cc\u200c\u0631\u0633\u062f. \u062a\u0647\u06cc\u0647 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0622\u0633\u0627\u0646 \u0627\u0633\u062a\u060c \u067e\u0627\u06cc\u0628\u0646\u062f \u0628\u0648\u062f\u0646 \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0642\u0633\u0645\u062a \u0633\u062e\u062a\u06cc \u0627\u0633\u062a.<\/p>\n<p>\u0622\u0646\u0686\u0647 \u0628\u06cc\u0646 \u0627\u0648\u0644\u06cc \u0648 \u062f\u0648\u0645\u06cc \u062a\u0641\u0627\u0648\u062a \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u062e\u0648\u0628 \u0627\u0632 \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0627\u0633\u062a. \u06cc\u06a9 \u0646\u06a9\u062a\u0647 \u0639\u0627\u0644\u06cc \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0647\u0645\u06cc\u0634\u0647 \u0686\u06af\u0648\u0646\u06af\u06cc \u062d\u0631\u06a9\u062a \u0631\u0648 \u0628\u0647 \u062c\u0644\u0648 \u0631\u0642\u0628\u0627 \u0631\u0627 \u062f\u0631 \u0646\u0638\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.<\/p>\n<h3>\u0645\u0642\u0627\u0648\u0645 \u0628\u0627\u0634\u06cc\u062f<\/h3>\n<p>\u0648\u0642\u062a\u06cc \u0647\u0645\u0647 \u0686\u06cc\u0632 \u062a\u0646\u0638\u06cc\u0645 \u0634\u062f\u060c \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u0628\u0627\u06cc\u062f \u062d\u062f\u0627\u06a9\u062b\u0631 \u0627\u0642\u062f\u0627\u0645\u0627\u062a \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u062e\u0648\u062f \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0646\u062f. <span style=\"color: #ff00ff;\"><strong>\u0633\u0627\u062f\u0647 \u062a\u0631\u06cc\u0646 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u0627\u0646\u062c\u0627\u0645 \u0627\u06cc\u0646 \u06a9\u0627\u0631\u060c \u0634\u06a9\u0633\u062a\u0646 \u0647\u0631 KPI \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0647\u0631 \u0645\u0648\u0644\u0641\u0647 \u0628\u0647 \u0635\u0648\u0631\u062a \u062c\u062f\u0627\u06af\u0627\u0646\u0647 \u0627\u0633\u062a.<\/strong><\/span><\/p>\n<p>\u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0627\u06af\u0631 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u062f\u0631 \u062d\u0627\u0644 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0647 \u0628\u0627\u0632\u0627\u0631 \u0627\u0633\u062a\u060c \u0627\u0641\u0631\u0627\u062f \u0628\u0627\u06cc\u062f \u0645\u0646\u062c\u0631 \u0628\u0647 \u062a\u0628\u062f\u06cc\u0644 \u0645\u0634\u062a\u0631\u06cc \u0648 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0628\u0627\u0634\u0646\u062f.[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_434_cab \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div id=\"tdi_435_6aa\" class=\"tdc-row\"><div id=\"fasl23\" class=\"vc_row vc_custom_1609749587471 tdi_436_ff7 pillar-colored-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* tdc_composer_block - inline css att *\/\n.vc_custom_1609749587471{padding-top: 60px !important;padding-bottom: 60px !important;background-color: rgba(220,8,159,0.8) !important;*background-color: rgb(220,8,159) !important;}\n\/* custom css *\/\n.tdi_436_ff7,\r\n                .tdi_436_ff7 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_436_ff7,\r\n\t\t\t\t.tdi_436_ff7 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_436_ff7 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_438_655  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_438_655{\r\n                    vertical-align: baseline;\r\n                }.tdi_438_655 > .wpb_wrapper,\r\n\t\t\t\t.tdi_438_655 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_438_655 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_438_655 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\">[vc_column_text]<\/p>\n<p class=\"pillar-chapter-title\"><span style=\"font-size: 24pt;\"><strong>\u0641\u0635\u0644 \u06f2\u06f3<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff; font-size: 24pt;\">\u0645\u0639\u0631\u0641\u06cc \u06a9\u062a\u0627\u0628 \u062f\u0631\u0628\u0627\u0631\u06c0 \u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc<\/span><\/p>\n<hr \/>\n<p>[\/vc_column_text]<div class=\"vc_row_inner tdi_440_267  vc_row vc_inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_440_267{\r\n                    position: relative !important;\r\n                    top: 0;\r\n                    transform: none;\r\n                    -webkit-transform: none;\r\n                }.tdi_440_267,\r\n\t\t\t\t.tdi_440_267 .tdc-inner-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_440_267 .tdc-inner-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column_inner tdi_442_b66  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_442_b66{\r\n                    vertical-align: baseline;\r\n                }.tdi_442_b66 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_442_b66 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_442_b66 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_single_image image=&#8221;13642&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;]<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"tdi_443_c76\" class=\"tdc-row\"><div class=\"vc_row tdi_444_ba9 pillar-inner wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_444_ba9,\r\n                .tdi_444_ba9 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_444_ba9,\r\n\t\t\t\t.tdi_444_ba9 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_444_ba9 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_446_693  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_446_693{\r\n                    vertical-align: baseline;\r\n                }.tdi_446_693 > .wpb_wrapper,\r\n\t\t\t\t.tdi_446_693 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_446_693 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_446_693 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_448_ab3 \"  style=\"height: 32px\"><\/div>[vc_column_text]\u062f\u0631 \u0632\u06cc\u0631 \u0628\u0647 \u0686\u0646\u062f \u06a9\u062a\u0627\u0628 \u062f\u0631\u0628\u0627\u0631\u0647 KPI \u0627\u0634\u0627\u0631\u0647 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645:<\/p>\n<h3>\u06f1- \u06a9\u062a\u0627\u0628 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/h3>\n<ul>\n<li>\u0646\u0648\u0634\u062a\u0647: \u0628\u0631\u0646\u0627\u0631\u062f \u0645\u0627\u0631<\/li>\n<li>\u0645\u062a\u0631\u062c\u0645: \u0639\u0627\u062f\u0644 \u0622\u0630\u0631<\/li>\n<li>\u0646\u0627\u0634\u0631: \u0646\u06af\u0627\u0647 \u062f\u0627\u0646\u0634<\/li>\n<\/ul>\n<h3>\u06f2- \u06a9\u062a\u0627\u0628 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f<\/h3>\n<ul>\n<li>\u0646\u0648\u0634\u062a\u0647: \u062f\u06cc\u0648\u06cc\u062f \u067e\u0627\u0631\u0645\u0646\u062a\u0631<\/li>\n<li>\u0645\u062a\u0631\u062c\u0645: \u06cc\u0627\u0633\u0631 \u0627\u0628\u0648\u0627\u0644\u0642\u0627\u0633\u0645\u06cc<\/li>\n<li>\u0646\u0627\u0634\u0631: \u0645\u0631\u06a9\u0632 \u0622\u0645\u0648\u0632\u0634 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0635\u0646\u0639\u062a\u06cc \u0627\u06cc\u0631\u0627\u0646<\/li>\n<\/ul>\n<h3>\u06f3- \u0645\u0631\u062c\u0639 \u0634\u0627\u062e\u0635 \u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646<\/h3>\n<ul>\n<li>\u0646\u0648\u0634\u062a\u0647: \u0627\u0633\u062a\u06cc\u0648\u0646 \u0628\u0631\u0627\u06af<\/li>\n<li>\u0645\u062a\u0631\u062c\u0645: \u0645\u062d\u0633\u0646 \u0642\u0631\u0647 \u062e\u0627\u0646\u06cc- \u062d\u0633\u06cc\u0646 \u0635\u0627\u0645\u0639\u06cc<\/li>\n<li>\u0646\u0627\u0634\u0631: \u0622\u0631\u06cc\u0627\u0646\u0627 \u0642\u0644\u0645<\/li>\n<\/ul>\n<p><strong>\u06a9\u0644\u0627\u0645 \u0622\u062e\u0631<\/strong><\/p>\n<p>\u0634\u0627\u062e\u0635 \u0639\u0645\u0644\u06a9\u0631\u062f \u06a9\u0644\u06cc\u062f\u06cc \u06cc\u0627 KPI \u0628\u0647 \u06cc\u06a9 \u0631\u0648\u0634 \u067e\u0630\u06cc\u0631\u0641\u062a\u0647 \u0634\u062f\u0647 \u062c\u0647\u0627\u0646\u06cc \u062f\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u0648\u0641\u0642\u06cc\u062a \u0634\u0631\u06a9\u062a \u062f\u0631 \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062a\u062c\u0627\u0631\u06cc \u062e\u0648\u062f \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n<p>\u0635\u0631\u0641 \u0646\u0638\u0631 \u0627\u0632 \u0632\u0645\u06cc\u0646\u0647 \u0648 \u0635\u0646\u0639\u062a\u060c KPI \u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u062d\u0641\u0638 \u0627\u0647\u062f\u0627\u0641 \u0648 \u0627\u0647\u062f\u0627\u0641 \u0642\u0627\u0628\u0644 \u0631\u062f\u06cc\u0627\u0628\u06cc \u0634\u0631\u06a9\u062a \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f. \u0628\u0647 \u0628\u06cc\u0627\u0646 \u0633\u0627\u062f\u0647 \u062a\u0631\u060c \u0627\u06cc\u0646 \u06cc\u06a9 \u0627\u0628\u0632\u0627\u0631 \u0647\u0645\u0647 \u06a9\u0627\u0631\u0647 \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0647\u0631 \u0646\u0648\u0639 \u0639\u0645\u0644\u06a9\u0631\u062f \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0631\u0627 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u06a9\u0646\u062f. \u0639\u0648\u0627\u0645\u0644 \u0628\u06cc\u200c\u0634\u0645\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0646\u062a\u0627\u06cc\u062c \u0639\u0627\u0644\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u0646\u062f.<\/p>\n<p>\u0628\u0633\u062a\u0647 \u0628\u0647 \u0646\u0648\u0639 \u062a\u062c\u0627\u0631\u062a\u060c KPI\u200c\u0647\u0627 \u0631\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u06af\u0632\u0627\u0631\u0634 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u0630\u0647\u0646\u06cc\u060c \u0645\u0642\u062f\u0627\u0631 \u0645\u062a\u0648\u0633\u0637 \u200b\u200b\u0633\u0641\u0627\u0631\u0634\u060c \u0627\u062e\u0628\u0627\u0631 \u062f\u0631\u0645\u0642\u0627\u0628\u0644 \u0628\u0627\u0632\u06af\u0634\u062a \u0645\u0634\u062a\u0631\u06cc\u060c \u0632\u0645\u0627\u0646 \u0646\u06af\u0647 \u062f\u0627\u0634\u062a\u0646\u060c \u0645\u0648\u0641\u0642\u06cc\u062a \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0627\u0647\u062f\u0627\u0641 \u062a\u062c\u0627\u0631\u06cc \u0627\u0639\u0644\u0627\u0645 \u0634\u062f\u0647\u060c \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0648 \u0646\u0631\u062e \u0628\u0627\u0632 \u0633\u0646\u062c\u06cc\u062f.<\/p>\n<p style=\"text-align: center;\"><strong>\u0627\u064e\u067e \u0630\u0647\u0646 \u0645\u0645\u0644\u0648\u0621 \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u0622\u0645\u0648\u0632\u0634\u06cc \u0648 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0633\u06a9\u0648\u06cc \u067e\u0631\u062a\u0627\u0628 \u0628\u0631\u0627\u06cc \u0645\u0648\u0641\u0642\u06cc\u062a \u062d\u0627\u0644 \u0648 \u0622\u06cc\u0646\u062f\u0647 \u0634\u0645\u0627 \u0628\u0627\u0634\u062f\u060c \u067e\u0633 \u0628\u062f\u0648\u0646 \u062f\u0631\u0646\u06af \u0627\u064e\u067e \u0630\u0647\u0646 \u0631\u0627 \u062f\u0627\u0646\u0644\u0648\u062f \u06a9\u0646\u06cc\u062f!<\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/zehn.ir\/download?utm_medium=display&amp;utm_source=Website&amp;utm_campaign=Website\u2013Pillar\u20132021-01-21&amp;utm_content=Website\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13487 size-full\" src=\"https:\/\/zehn.ir\/blog\/wp-content\/uploads\/2020\/11\/3-36.jpg\" alt=\"\u062f\u0627\u0646\u0644\u0648\u062f \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0630\u0647\u0646 \u062a\u0641\u06a9\u0631 \u062e\u0644\u0627\u0642\" width=\"662\" height=\"400\" srcset=\"https:\/\/zehn.ir\/blog\/wp-content\/uploads\/2020\/11\/3-36.jpg 662w, https:\/\/zehn.ir\/blog\/wp-content\/uploads\/2020\/11\/3-36-300x181.jpg 300w\" sizes=\"auto, (max-width: 662px) 100vw, 662px\" \/><\/a><\/p>\n<p>[\/vc_column_text]<div class=\"wpb_wrapper td_block_empty_space td_block_wrap vc_empty_space tdi_450_b61 \"  style=\"height: 32px\"><\/div>[vc_btn title=&#8221;\u0628\u0627\u0632\u06af\u0634\u062a \u0628\u0647 \u0641\u0647\u0631\u0633\u062a&#8221; align=&#8221;center&#8221; button_block=&#8221;true&#8221; link=&#8221;url:%23fehrest|||&#8221;]<\/div><\/div><\/div><\/div><div class=\"vc_column tdi_452_ede  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_452_ede{\r\n                    vertical-align: baseline;\r\n                }.tdi_452_ede > .wpb_wrapper,\r\n\t\t\t\t.tdi_452_ede > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_452_ede > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_452_ede > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"vc_column_inner tdi_454_63c  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_454_63c{\r\n                    vertical-align: baseline;\r\n                }.tdi_454_63c .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_454_63c .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_454_63c .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_column tdi_456_dcc  wpb_column vc_column_container tdc-column td-pb-span6\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_456_dcc{\r\n                    vertical-align: baseline;\r\n                }.tdi_456_dcc > .wpb_wrapper,\r\n\t\t\t\t.tdi_456_dcc > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_456_dcc > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_456_dcc > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"vc_column_inner tdi_458_da7  wpb_column vc_column_container tdc-inner-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_458_da7{\r\n                    vertical-align: baseline;\r\n                }.tdi_458_da7 .vc_column-inner > .wpb_wrapper,\r\n\t\t\t\t.tdi_458_da7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_458_da7 .vc_column-inner > .wpb_wrapper .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"[vc_column_text] KPI \u06cc\u0627 \u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f \u0686\u06cc\u0633\u062a\u061f [\/vc_column_text] [vc_single_image image=\"13389\" img_size=\"full\" alignment=\"center\"][vc_column_text][\/vc_column_text] [vc_column_text]\u0634\u0627\u062e\u0635 \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f (Key Performance Indicator) \u06cc\u0627 \u0628\u0647 \u0627\u0635\u0637\u0644\u0627\u062d KPI \u0628\u0647 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u0647\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc \u0628\u0627 \u0646\u062a\u0627\u06cc\u062c \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647 \u06af\u06cc\u0631\u06cc \u062a\u0628\u062f\u06cc\u0644 \u06a9\u0646\u0646\u062f. \u0645\u062b\u0644\u0627\u064b \u0631\u0626\u06cc\u0633 \u06a9\u0633\u0628 \u0648 \u06a9\u0627\u0631\u06cc \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f: \u00ab\u0627\u0645\u0633\u0627\u0644 \u062f\u0631\u0622\u0645\u062f \u0634\u0631\u06a9\u062a \u0628\u0627\u06cc\u062f \u06f2\u06f0 \u062f\u0631\u0635\u062f \u0627\u0641\u0632\u0627\u06cc\u0634 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